Heiwa Seika
Kyoto-based confectionery manufacturer founded in 1950, known for soba boro and chocolate-confection OEM production.
Last updated September 10, 2026
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Overview
Heiwa Seika Co., Ltd. is a confectionery manufacturer founded in 1950 in Fushimi, Kyoto. It began as a raw-material wholesaler, later shifted to confectionery manufacturing, and in 1968 focused on producing soba boro as a specialist. Since 2016 it has also produced chocolate and cream confections and now undertakes OEM manufacturing for many confectionery companies.
History
Heiwa Seika was founded in May 1950 in Fushimi, Kyoto. It began when Isamu Kobashiri started Kobashiri Shoten as a raw-material wholesaler. In 1959 it was renamed Heiwa Seika and began confectionery manufacturing. In 1968 it limited its production to soba boro and began single-product manufacturing. In 2014 Heiwa Seika Co., Ltd. was established with capital of 8 million yen, and Hidehiko Noda became Representative Director. In 2015 capital was increased to 10 million yen. In 2016 a Uji factory was completed and production of chocolate and cream-impregnated confections began. In 2018 a second Kyoto factory was completed, equipment was moved from the Uji factory, and the Uji factory was closed. In 2019 a retail division was established and the Kyoto Tower Sand store opened. In 2020 the new brand Tsuroku began sales at the Kyoto Tower Sand store. In 2021 ISO 22000:2018 certification was obtained for the Kyoto main factory. In 2023 an SDGs action declaration was obtained. In 2024 a Kyoto City HACCP food safety declaration was filed.
Products and positioning
Soba boro
A traditional Kyoto baked confectionery; produced at the main factory at about 1–3 tons per day.
Chocolate confections
OEM production of chocolate-impregnated confections such as boro, cookies, sable, rice crackers, karinto, rusks, macarons, and freeze-dried strawberries.
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