Easyhome
Furniture brand
Last updated November 4, 2026
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Overview
Easyhome New Retail Group Corporation Limited, commonly known as Easyhome, is a Chinese home-furnishing retail and commercial-property operating company headquartered in Beijing. The business began operations in Beijing in 1999 under Wang Linpeng and developed around large-format shopping centres that bring together furniture, building materials, household appliances, decorative products, interior-design services, and related home-improvement merchants. Its retail network combines directly operated malls with franchised locations. Directly operated properties may be company-owned or leased, while franchised malls use the Easyhome name, operating systems, and management support in exchange for franchise and management fees. The company became one of China's largest operators of home-improvement and furniture shopping centres during the 2010s. Its stores reportedly generated more than RMB60 billion in sales during 2017, reflecting the scale of the merchant ecosystem rather than necessarily representing Easyhome's own consolidated revenue. The company has sought to evolve beyond a conventional furniture-store chain by combining physical retail, home-decoration services, smart-home products, digital merchant tools, and online visualization software. A major strategic turning point came in February 2018, when Alibaba Group agreed to invest approximately RMB5.45 billion for a 15 percent interest in Easyhome. The investment formed part of a broader financing round in which investors acquired a combined 36 percent interest in the operating company. The relationship linked Easyhome's physical mall network with Alibaba's e-commerce, technology, data, and digital-service capabilities. In 2019, Wuhan Zhongshang Group agreed to acquire the entire equity interest in Beijing Easyhome Home New Retail Chain Group from its existing shareholders. The transaction was principally carried out through a share issuance and valued the acquired business at approximately RMB35.65 billion. The transaction functioned as a reverse merger into Wuhan Zhongshang, allowing the Easyhome operating business to obtain a listed-company platform while preserving stock code 000785. After completion in December 2019, Wuhan Zhongshang was renamed Easyhome New Retail Group Corporation Limited, Easyhome became the stock abbreviation, Easyhome Investment Holding became the controlling shareholder, and Wang Linpeng remained the ultimate controller. Alibaba and its affiliated entities held approximately 14.37 percent of the enlarged listed company after the transaction. Easyhome's revenue model is centered on rents, management fees, franchise fees, and services charged to merchants operating in its malls. It also engages in direct merchandise sales, interior-decoration services, and smart-home retailing. The listed company retained certain department-store, general-shopping-centre, and supermarket activities inherited from Wuhan Zhongshang, although home-furnishing malls remain its principal business. Its digital activities include Dongwo, also marketed as Doorverse, which supplies management systems for shopping-centre operators and merchants; Easyhome iot., a platform for connected household devices and related services; and Homestyler, an online interior-design and visualization service developed in cooperation with Alibaba. Homestyler enables users and professionals to create floor plans, furnish three-dimensional interiors, visualize products, and produce rendered images or videos. The service originated as Autodesk's Project Dragonfly before being acquired by Easyhome and Alibaba in 2016. In December 2024, the company's Chinese legal name changed from 居然之家新零售集团股份有限公司 to 居然智家新零售集团股份有限公司, adding a character associated with intelligence or smart-home technology. Its Chinese securities abbreviation changed from 居然之家 to 居然智家 on 10 December 2024, while its English corporate name and stock code remained unchanged.
History
Easyhome traces its origins to Beijing in 1999, when it began operating under the leadership of Wang Linpeng. Its early development followed the growth of China's urban housing, renovation, and consumer-home markets. Rather than concentrating on a narrow furniture assortment, the company built large home-furnishing shopping centres in which independent and branded merchants could sell furniture, building materials, appliances, decoration products, and related services. This format positioned Easyhome as both a retailer and a commercial platform for home-improvement businesses. During the 2000s and 2010s, Easyhome expanded its physical presence through a combination of company-managed and franchised malls. Directly managed locations occupied company-owned or leased properties and generated income through merchant rents, management charges, sales-related services, and other operating fees. Franchised stores extended the brand into additional markets while allowing local operators to use Easyhome's identity, systems, and management capabilities. By 2017, the chain's stores had generated more than RMB60 billion in sales, illustrating its position as one of China's largest home-furnishing mall networks. The company began adding digital and service capabilities as the retail sector moved toward omnichannel commerce. It expanded into interior-decoration services, digital design, connected-home products, and technology for merchants and shopping-centre operators. Its relationship with Alibaba became especially important. In February 2018, Alibaba agreed to invest approximately RMB5.45 billion for a 15 percent stake in Easyhome as part of a broader financing round. The partnership created a strategic connection between Easyhome's physical retail locations and Alibaba's e-commerce, data, logistics, and technology resources. Easyhome then entered the public-market structure through a transaction involving Wuhan Zhongshang Group. In 2019, Wuhan Zhongshang agreed to acquire the full equity interest in Beijing Easyhome Home New Retail Chain Group from the existing shareholders. The transaction, principally conducted through issuing shares, valued the acquired business at approximately RMB35.65 billion. It was completed in December 2019 as a reverse merger. Wuhan Zhongshang was renamed Easyhome New Retail Group Corporation Limited, the listed company retained stock code 000785, and Easyhome became the securities abbreviation. Easyhome Investment Holding became the controlling shareholder, Wang Linpeng remained the ultimate controller, and Alibaba's affiliated entities held approximately 14.37 percent of the enlarged company. The listed group has continued to operate home-furnishing malls while retaining some department-store, general-shopping-centre, and supermarket activities inherited from Wuhan Zhongshang. Its principal business, however, remains the operation and management of home-improvement and furniture shopping centres. The company earns income from directly operated properties, franchised locations, merchant services, direct merchandise sales, interior decoration, and smart-home activities. The digital portfolio includes Dongwo, also known as Doorverse, a management system for shopping-centre operators and merchants; Easyhome iot., which supports connected household-device retailing and services; and Homestyler, an online interior-design platform. Homestyler began as Autodesk's Project Dragonfly, an online floor-planning experiment released through Autodesk Labs in 2009. Autodesk formally introduced Autodesk Homestyler in 2010. Easyhome and Alibaba acquired the service from Autodesk in 2016. It subsequently developed capabilities for two- and three-dimensional floor planning, furnishing, product visualization, rendering, video creation, and artificial-intelligence-assisted room styling. In December 2024, Easyhome updated its Chinese legal identity from 居然之家新零售集团股份有限公司 to 居然智家新零售集团股份有限公司. The new name incorporates a character associated with intelligence and smart-home technology, reflecting the group's effort to associate its traditional mall network with digital design and connected-home services. The Chinese securities abbreviation changed to 居然智家 on 10 December, but the English name and stock code remained unchanged. At the end of 2025, the company reported 372 operating home-furnishing malls, consisting of 65 directly operated and 307 franchised locations.
- 2025
Network reaches 372 operating home-furnishing malls
[1]At year-end, the company reported 65 directly operated malls and 307 franchised malls.
- 2024
Chinese corporate name changes to 居然智家
[1]The company adopted the Chinese legal name 居然智家新零售集团股份有限公司 and changed its Chinese securities abbreviation to 居然智家.
- 2019
Wuhan Zhongshang announces the Easyhome transaction
[1]Wuhan Zhongshang agreed to acquire the entire equity interest in Beijing Easyhome Home New Retail Chain Group in a transaction valued at approximately RMB35.65 billion.
- 2019
Reverse merger is completed
[1]The reverse merger was completed in December, creating the listed Easyhome group while preserving stock code 000785.
- 2018
Alibaba takes a strategic stake
[1]Alibaba agreed to invest approximately RMB5.45 billion for a 15 percent interest in Easyhome as part of a larger financing round.
- 2017
Stores exceed RMB60 billion in reported sales
[1]Easyhome's stores generated more than RMB60 billion in sales during the year, according to referenced company-history material.
- 2016
Easyhome and Alibaba acquire Homestyler
[1]Easyhome and Alibaba jointly acquired Homestyler from Autodesk, bringing the design platform into their broader retail and technology relationship.
- 2010
Autodesk introduces Homestyler
[1]Autodesk formally introduced Homestyler as a web-based tool for residential floor planning and three-dimensional visualization.
- 2009
Project Dragonfly is released
[1]Autodesk released Project Dragonfly, the predecessor to the online interior-design platform later known as Homestyler.
- 1999
Easyhome begins operations in Beijing
[1]The business began operations in Beijing under the leadership of Wang Linpeng.
Products and positioning
A large-format, omnichannel home-furnishing and home-improvement platform that combines physical shopping centres, merchant services, interior decoration, smart-home retailing, and digital design technology.
Retail network · 1999
Easyhome home-furnishing malls
Large-format home-furnishing and home-improvement shopping centres are Easyhome's core offering. They bring together furniture, building materials, appliances, decorative products, smart-home goods, and professional services in a single destination. The network includes directly operated malls in company-owned or leased properties and franchised malls operated by local partners under Easyhome's brand and systems. The company earns income from merchant rents, management services, franchise fees, and related retail operations.
Home-furnishing retail · 1999
Furniture and home furnishings
Easyhome's stores provide residential furniture and related furnishings across living rooms, bedrooms, dining areas, kitchens, offices, and other domestic spaces. Products are generally supplied by third-party brands and merchants operating within Easyhome malls, making the company primarily a retail-platform and shopping-centre operator rather than a single-brand furniture manufacturer.
Building materials retail · 1999
Building materials and home-improvement products
The retail network includes building materials and renovation products used in residential construction and refurbishment. These categories complement furniture retail by allowing customers to purchase materials, fixtures, decorative products, and other components of a home-improvement project through the same shopping-centre ecosystem.
Appliance and connected-home retail
Household appliances and smart-home products
Easyhome sells household appliances and has expanded into smart-home products and connected devices. This category supports the company's broader shift toward integrated home solutions, linking physical retail with digital services and connected-home technologies.
Home-improvement services
Interior-decoration services
Interior-decoration services extend Easyhome beyond product distribution into planning and implementation of residential improvement projects. They can connect customers with the products and merchants located in the company's malls, supporting a more complete home-renovation journey.
Digital interior-design software · 2009
Homestyler
Homestyler is an online design and visualization platform acquired by Easyhome and Alibaba from Autodesk in 2016. Users can create two-dimensional floor plans, turn them into furnished three-dimensional interiors, insert digital furniture and decoration models, edit materials, and generate rendered images or videos. The platform serves homeowners, interior designers, furniture brands, retailers, and property companies. Later capabilities include multi-storey planning, custom furniture modeling, cloud rendering, and artificial-intelligence-assisted room styling.
Retail technology platform
Dongwo (Doorverse)
Dongwo, also marketed as Doorverse, provides digital management tools for shopping-centre operators and merchants. It forms part of Easyhome's effort to digitize mall operations, merchant administration, and services across its home-furnishing network.
Smart-home platform
Easyhome iot.
Easyhome iot. is a retail and service platform associated with connected household devices and smart-home applications. It supports the company's positioning as a provider of broader home solutions rather than only a physical furniture marketplace.
Controversies
2025
Founder Wang Linpeng Placed Under Supervisory Detention, Later Released and Dies
In April 2025, Wang Linpeng, actual controller and chairman of Juran Zhijia, was placed under supervisory detention and investigated by the Wuhan Jianghan District Supervisory Commission. The reason was not disclosed, his shares were judicially frozen, and the company's market value evaporated by nearly 5.8 billion yuan. In July, the detention was lifted and changed to an order to await investigation; Wang resumed work and died on July 27. The case drew attention to corporate governance and control.
Brand decisions
2024
Adopt the 居然智家 nameStrategyBackground
Easyhome was broadening its identity from conventional home-furnishing retail toward smart-home products, digital design, and technology-enabled services.
Action taken
The company changed its Chinese legal name to 居然智家新零售集团股份有限公司 and changed its Chinese securities abbreviation from 居然之家 to 居然智家 on 10 December 2024. Its English name and stock code did not change.
Aftermath
The revised Chinese identity placed greater emphasis on intelligence and smart-home capabilities while preserving continuity in the English corporate name and listed-company identifier.
2019
Complete the Wuhan Zhongshang reverse-merger transactionM&ABackground
Easyhome sought a listed-company structure and a platform for scaling its home-furnishing retail business. Wuhan Zhongshang provided an existing Shenzhen-listed vehicle through which the Easyhome operating business could be reorganized.
Action taken
Wuhan Zhongshang acquired the entire equity interest in Beijing Easyhome Home New Retail Chain Group, principally through share issuance, in a transaction valued at approximately RMB35.65 billion. The deal was completed in December 2019.
Aftermath
Wuhan Zhongshang was renamed Easyhome New Retail Group Corporation Limited, Easyhome became the stock abbreviation, stock code 000785 was retained, and Easyhome Investment Holding became the controlling shareholder.
Transaction valuation. Approximately RMB35.65 billion (2019)
2018
Accept Alibaba's strategic investmentM&ABackground
Easyhome was expanding its national home-furnishing mall network while the retail sector was moving toward digital and omnichannel models. Alibaba's technology and e-commerce capabilities offered a potential complement to Easyhome's physical-store infrastructure.
Action taken
Easyhome accepted an approximately RMB5.45 billion Alibaba investment for a 15 percent interest as part of a financing round involving a combined 36 percent interest in the operating company.
Aftermath
The transaction established a strategic relationship that later included digital design and retail-technology initiatives, including the Homestyler platform.
Investment amount. Approximately RMB5.45 billion invested by Alibaba (February 2018)
Recent events
- Unconfirmed
Vatti and Easyhome sign strategic cooperation agreement[8]
Reported:
Vatti and Easyhome signed a 2022 contract and agreed to deepen cooperation in store placement, store upgrades, and joint marketing.
Juran Home reports first-half 2021 results[9]
Juran Home released its 2021 interim report on the evening of August 26. It reported first-half revenue of 6.604 billion yuan and net profit attributable to parent-company shareholders of 1.122 billion yuan.
Easyhome launches Dongwo home-furnishings retail app[10]
Easyhome's Dongwo app, a localized home-furnishings retail platform, appeared in iOS and Android app markets in early June. The article reported that it had been available for more than half a month by publication.
Juran Home and Lvtou Heihu announce a duty-free joint venture[11]
Juran Home’s wholly owned subsidiary Haikou Juran Home and Lvtou Heihu signed an agreement to establish a joint venture to operate duty-free daily consumer goods businesses. Haikou Juran Home was to hold 49% and Lvtou Heihu 51%.
- Unconfirmed
Xiaoyan Technology and Juran Home sign smart-home partnership[12]
Reported:
Xiaoyan Technology and Juran Home signed a strategic smart-home cooperation agreement, including plans to establish the Juran & Terncy Lab and collaborate on products and channel services.
- Unconfirmed
Xiaoyan Technology and Easyhome sign a smart-home strategic partnership[13]
Reported:
Xiaoyan Technology and Easyhome signed a strategic smart-home cooperation agreement and will establish a joint laboratory to combine their product technology and channel-service capabilities.
Juran Home announces acquisitions of financial assets[14]
Reported:
Juran Home disclosed a planned transaction in which its wholly owned subsidiary Juran Retail would acquire 100% of Juran Small Loan and 100% of Juran Guarantee, and acquire a financial-system software platform from Juran Financial.
Easyhome subsidiary agrees to acquire 100% stakes in two finance businesses[15]
Reported:
Easyhome's wholly owned subsidiary agreed to acquire 100% of the equity in Easyhome Microcredit for 335 million yuan and Easyhome Guarantee for 100 million yuan from the controlling shareholder, Easyhome Investment Holdings.
Easyhome donates cash and medical supplies for COVID-19 relief[16]
Reported:
Easyhome said it donated 10 million yuan in cash to charitable organizations and procured more than 1.2 million medical masks, 10,000 protective suits, 20,000 goggles and 50 ventilators to support areas affected by the COVID-19 outbreak.
Easyhome completes A-share listing[17]
Reported:
Following its successful listing, the listed company changed its A-share stock short name from Wuhan Zhongshang to Easyhome effective December 26, 2019; its stock code remained unchanged.
Showing the 10 most recent.
Sources19 sources
- 1Easyhomeen.wikipedia.org
- 2Easyhome official websitejuran.com.cn
- 3请稍候... | 云防护juran.com.cn
- 4Easyhome New Retail Group Corporation Limitedwikidata.org
- 5居然智家zh.wikipedia.org
- 6Founder Wang Linpeng Placed Under Supervisory Detention, Later Released and Diesjiemian.com
- 7Founder Wang Linpeng Placed Under Supervisory Detention, Later Released and Diesfinance.caixin.com
- 8华帝与居然之家签署战略合作协议finance.sina.com.cn
- 9居然之家发布2021年上半年业绩news.pedaily.cn
- 10居然之家推出洞窝家居零售Apphy.stock.cnfol.com
- 11居然之家与旅投黑虎宣布成立免税合资公司nj.house.ifeng.com
- 12小燕科技与居然之家签署智能家居战略合作协议tech.sina.com.cn
- 13小燕科技与居然之家签署智能家居战略合作协议prnasia.com
- 14居然之家宣布收购金融资产finance.sina.com.cn
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- 17居然之家完成A股上市finance.sina.com.cn
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