Xiaolu Dingding

Xiaolu Dingding (also written as Deerting, Chinese: 小鹿叮叮) is a Chinese consumer brand specializing in baby diapers and related maternal-and-baby products. It was founded in 2014 and is operated by Beijing Xiaolu Technology Co., Ltd. (北京小鹿科技有限公司), which is based in Beijing and holds the brand's website and ICP registration. The brand positions itself as a "new domestic brand" (新国货) for diapers, aiming to combine high quality, appealing design and value for money. The product line centers on diapers and training pants. Flagship items promoted on the brand's official site include the Silk Peptide Ultra-Thin Diaper (丝肽超薄纸尿裤), described with a soft skin-friendly layer, a plum-blossom breathable outer layer and a 2 mm thickness, and the Feather-Soft Training Pants (羽柔成长裤), featuring a 3D surface, core structure, X-shaped channel and a soft, dry, breathable fit. The site also lists maternal-and-baby products beyond diapers. The brand's stated mission is to help reduce the burden of family childcare and make raising children a happier experience, with a user-centered approach. Its brand story emphasizes delivering genuinely moving maternal-and-baby products. The company presents itself as an investor-backed entity, with a copyright notice dated 2020 for Beijing Xiaolu Technology Co., Ltd. Xiaolu Dingding competes in China's large and highly competitive diaper market, where domestic brands have gained share against international labels. Its marketing leans on the "new domestic brand" narrative, e-commerce distribution and product features such as thinness, breathability and skin-friendliness. The brand remains active and continues to promote its diaper and training-pants ranges through its official website.

Xiaolu Dingding was founded in 2014 as a diaper brand under what is now Beijing Xiaolu Technology Co., Ltd. (北京小鹿科技有限公司). From its inception the brand adopted a "new domestic brand" (新国货) positioning, seeking to offer Chinese consumers diapers that combine quality, design and affordability rather than competing purely on price. The brand built its identity around a user-centered approach and a stated mission to reduce the burden of family childcare and make raising children happier. Its brand story emphasizes creating maternal-and-baby products that genuinely resonate with parents. Over the years the company developed a product range centered on diapers and training pants. Its official site highlights the Silk Peptide Ultra-Thin Diaper, marketed with a soft skin-friendly layer, a plum-blossom breathable outer layer and a 2 mm thickness, and the Feather-Soft Training Pants, featuring a 3D surface, a core structure, an X-shaped channel and a soft, dry, breathable fit. The site also lists maternal-and-baby products beyond diapers. The company operates from Beijing and maintains an official website with ICP registration (京ICP备14025415号-1) and public security registration. A copyright notice on the site is dated 2020 for Beijing Xiaolu Technology Co., Ltd., and the site references an investor relationship. The brand remains active in China's competitive diaper market, where domestic labels have increasingly challenged international brands.

• 2020

  Copyright notice on official site dated 2020 for Beijing Xiaolu Technology Co., Ltd.

• 2014

  Xiaolu Dingding diaper brand founded.

New domestic brand (新国货) diapers combining high quality, attractive design and value for money, with a user-centered, mission-driven maternal-and-baby focus.

• Silk Peptide Ultra-Thin Diaper

  Ultra-thin diaper with soft skin-friendly layer, plum-blossom breathable outer layer and 2 mm thickness.

• Feather-Soft Training Pants

  Training pants with 3D surface, core structure, X-shaped channel and soft, dry, breathable fit.

1. 1小鹿叮叮纸尿裤 干爽不起团-纸尿裤新国货|小鹿科技官网xiaoludingding.com