Xiaocaiyuan

Xiaocaiyuan is a Chinese restaurant brand founded in 2013. It describes itself as a leader in accessible, everyday Chinese dining and focuses on traditional and innovative Anhui cuisine. Its brand proposition centers on “the taste of mother,” approachable prices, considerate service, and food presented as green, healthy, and nourishing. The company says its operating values are gratitude, responsibility, growth, and mutual benefit, and that it puts consumers at the center of its business. The menu draws on Huizhou and Anhui culinary traditions while adapting preparation to contemporary preferences. The brand describes its newer dishes as using less oil, salt, and seasoning to retain the natural flavor of ingredients. Dishes highlighted on its official site include Huizhou stinky mandarin fish, farmhouse-style braised pork, clay-pot soup, stone-plate garlic prawns, and chicken cooked in a wok. It also promotes its sourcing choices for drinking water, rice, and cooking oils. Xiaocaiyuan operates company-owned restaurants rather than franchises; its website warns that third-party “Xiaocaiyuan franchise” advertisements are false and states that its restaurants are self-operated. The company reported more than 800 operating stores across 197 cities or counties in 14 Chinese provinces as of December 31, 2025. Its brand-story page names regions including Beijing, Shanghai, Anhui, Jiangsu, Zhejiang, Hubei, Guangdong, Henan, Shandong, and Jiangxi. It has partnered with commercial-property operators including Wanda, China Resources Mixc, Wuyue, and AEON. The business also emphasizes supply-chain infrastructure: it reports a self-built cold-chain warehousing and logistics system, 15 regional warehouses, and a dedicated transport fleet. Its history page records the opening of its first store in Anhui in 2013, expansion into Jiangsu in 2014, and entry into Beijing and Shanghai in 2016. It opened its 500th store in 2023 and began using cooking robots that year. Xiaocaiyuan International Holdings Limited listed in Hong Kong on December 20, 2024, under stock code 0999.HK. The official site continues to present the brand as an expanding, company-operated restaurant group.

Xiaocaiyuan was established in 2013 and began with a restaurant in Anhui. The brand developed around accessible Chinese meals and the flavors of Anhui and Huizhou cooking. Its official brand story describes its goal as developing traditional and innovative Anhui cuisine, and presents “the taste of mother” as a central expression of its food and service identity. The chain expanded beyond its home province early in its development. It opened its first Jiangsu restaurant in 2014, followed by its first stores in Beijing and Shanghai in 2016. In 2018, it reached 100 restaurants and established an information-technology system to improve restaurant management. These developments indicate a focus not only on adding stores but also on building systems to support a standardized chain operation. In 2021, Xiaocaiyuan established a dedicated food-processing center for primary ingredient processing and centralized production of prepared sauces and seasoning packs. The company says this helped improve food-safety standards, quality control, and operating efficiency. It also upgraded its digital management system that year. The brand received a place in the Hurun China 2021 restaurant-chain investment-value ranking, according to its company history. In 2022, it received an “Annual Most Influential Brand” award from Meituan and Meituan Waimai, as reported on the same official history page. In 2023, the chain opened its 500th Xiaocaiyuan restaurant and began applying cooking robots to automate parts of in-store work. The company’s stated operating model remains company-owned rather than franchised: its homepage says all national restaurants are self-operated and cautions against unauthorized franchise solicitations. The brand has also invested in supporting infrastructure, including a self-built cold-chain warehousing and logistics system, regional distribution warehouses, and its own transport fleet. Its brand-story page describes a network of 15 warehouses and a supply service that coordinates ingredient procurement, storage, and delivery for stores. Xiaocaiyuan completed two rounds of financing in January 2024, according to its official brand story. On December 20, 2024, Xiaocaiyuan International Holdings Limited listed on the Hong Kong Stock Exchange under stock code 0999.HK. The listing marked a significant corporate milestone as the restaurant group continued to expand and optimize standardized management and digital operations. The official history records further recognition in 2025, including a place among Anhui’s top private service-sector enterprises and a Douyin “Annual Growth Brand” award. It also describes digital-intelligence upgrades intended to improve costs across supply chain and restaurant operations and pass more savings on to consumers. The homepage reports more than 800 operating company-owned stores across 197 cities or counties in 14 provinces as of December 31, 2025. Those figures describe the company’s reported footprint at that date; they should not be treated as a current count beyond the stated reference date.

• 2025

  Reported more than 800 operating stores as of December 31

• 2024

  Completed two rounds of financing in January

• 2024

  Xiaocaiyuan International Holdings Limited listed in Hong Kong on December 20 (0999.HK)

• 2023

  Opened its 500th restaurant and began using cooking robots

• 2022

  Received Meituan and Meituan Waimai's Annual Most Influential Brand award

• 2021

  Established a food-processing center and upgraded digital management systems

• 2018

  Reached 100 restaurants and established an information-technology system for restaurant management

• 2016

  First restaurants opened in Beijing and Shanghai

• 2014

  First Jiangsu restaurant opened

• 2013

  First restaurant opened in Anhui

Accessible, everyday Chinese dining centered on traditional and innovative Anhui cuisine, with an emphasis on familiar flavors, considerate service, and company-operated restaurants.

• Huizhou stinky mandarin fish

  A signature dish listed on the official homepage.

• Farmhouse-style braised pork

  A representative dish listed on the official homepage.

• Clay-pot soup

  A representative dish listed on the official homepage.

• Stone-plate garlic prawns

  A representative dish listed on the official homepage.

• Wok-cooked chicken

  A representative dish listed on the official homepage.

• 2021

  Source

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• Company-operated restaurant modelOther

• Investment in cold-chain supply infrastructureOther

1. 1首页 | Xiaocaiyuanxiaocaiyuan.com
2. 2品牌故事 | Xiaocaiyuanxiaocaiyuan.com
3. 3发展历程 | Xiaocaiyuanxiaocaiyuan.com
4. 4新闻动态 | Xiaocaiyuanxiaocaiyuan.com
5. 5门店屡因食安问题被罚，后厨卫生隐患与“不用预制菜”宣传受质疑food.cnr.cn
6. 6门店屡因食安问题被罚，后厨卫生隐患与“不用预制菜”宣传受质疑thepaper.cn
7. 7门店屡因食安问题被罚，后厨卫生隐患与“不用预制菜”宣传受质疑news.qq.com