Xiaomi Mall

Xiaomi Mall (小米商城, also reachable at mi.com) is the official direct-to-consumer e-commerce channel of Xiaomi Corporation, the Chinese consumer-electronics and smart-hardware group founded by Lei Jun. Rather than a standalone company, Xiaomi Mall functions as Xiaomi's own online retail storefront: it is where the company sells its smartphones, smart TVs, wearables, smart-home devices, accessories and a wide range of lifestyle products directly to end customers, bypassing traditional distributors and carriers. The store is closely tied to Xiaomi's well-known 'hardware plus internet services' model. Xiaomi built its early growth on online flash sales of high-specification, low-priced smartphones, and Xiaomi Mall became the primary venue for those launches and for the broader 'Mi Ecosystem' of partner-brand products. Over time the storefront expanded from phones into categories such as TVs, laptops, routers, power banks, audio, smart lighting, kitchen appliances, personal-care items and travel goods, many of them made by Xiaomi's ecosystem and supply-chain partners. Xiaomi Mall operates alongside Xiaomi's other retail channels, including Mi Home / Xiaomi Home offline stores and third-party marketplaces, and it is complemented by regional mi.com storefronts serving markets outside mainland China. The platform is part of Xiaomi's broader strategy of controlling the customer relationship and gathering data across its device ecosystem. Because Xiaomi Mall is an internal sales channel rather than a separately incorporated business, its fortunes track those of Xiaomi Corporation, which is listed on the Hong Kong Stock Exchange. The store's positioning is value-driven and community-oriented: it emphasizes transparent pricing, frequent product launches and a broad accessory ecosystem aimed at loyal 'Mi Fans'.

Xiaomi Mall grew out of Xiaomi Corporation's founding-era strategy of selling directly to consumers online. Xiaomi was founded in 2010 by Lei Jun and co-founders, and it launched its first smartphone in 2011. From the outset the company sold primarily through its own website and online flash sales, which kept distribution costs low and let it price aggressively against established handset makers. That own-brand online storefront became Xiaomi Mall. The storefront was central to Xiaomi's rapid rise in China during the early-to-mid 2010s. Limited-quantity online sales created strong demand and a devoted fan community, and Xiaomi Mall served as the main venue for phone launches, accessories and the growing catalogue of 'Mi Ecosystem' products made by partner companies. As Xiaomi diversified beyond phones into TVs, routers, wearables, smart-home devices and lifestyle goods, the store's category range expanded accordingly. Over time Xiaomi complemented the online store with offline retail, notably Mi Home / Xiaomi Home stores, and with sales through third-party marketplaces. Xiaomi Mall remained the company's flagship direct channel and was extended internationally through regional mi.com storefronts. Xiaomi Corporation went public on the Hong Kong Stock Exchange in 2018, and the Mall continued to operate as its in-house e-commerce platform within the group's broader retail and internet-services strategy.

• 2018

  Xiaomi Corporation lists on the Hong Kong Stock Exchange.

• 2011

  Xiaomi launches its first smartphone, sold primarily through its own online storefront.

• 2010

  Xiaomi Corporation founded by Lei Jun and co-founders.

Value-driven, direct-to-consumer online storefront for Xiaomi's device ecosystem, emphasizing transparent pricing, frequent launches and a broad accessory range for loyal fans.

• Xiaomi smartphones

• Xiaomi smart TVs

• Mi Ecosystem lifestyle products

• Accessories and power banks

• 2020

  Xiaomi clarifies car-manufacturing teaser was a social media mistake

  After Xiaomi Mall's official account posted a car teaser and later deleted it, Xiaomi Group's public relations general manager said Xiaomi had no car-manufacturing plans and described the post as a social media staff member's ill-judged joke.

  Source

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• 2020-12-02

  Xiaomi Human Presence Sensor 2 crowdfunding begins[3]小米人体传感器2开启众筹finance.sina.com.cn

  Reported: 2020-12-02

  Xiaomi Mall began crowdfunding for Xiaomi Human Presence Sensor 2. The report describes the sensor as supporting motion monitoring, smart-device linkage, and light detection.

• 2020-11-18

  Mijia announces smart multifunctional health pot crowdfunding launch[4]米家宣布智能多功能养生壶众筹上线finance.sina.com.cn

  Reported: 2020-11-18

  Mijia announced that its smart multifunctional health pot would launch on Xiaomi Mall's crowdfunding platform on November 18, with a crowdfunding price of 149 yuan. The article describes product features including adjustable heat retention and Mi Home app controls.

• 2020-06-28

  Xiaomi clarifies car-manufacturing teaser was a social media mistake[2]Xiaomi clarifies car-manufacturing teaser was a social media mistakeauto.cnfol.com

  After Xiaomi Mall's official account posted a car teaser and later deleted it, Xiaomi Group's public relations general manager said Xiaomi had no car-manufacturing plans and described the post as a social media staff member's ill-judged joke.

• 2020-05-19

  Xiaomi Smart Camera PTZ SE goes on sale[5]小米智能摄像机云台版SE开卖tech.sina.com.cn

  Reported: 2020-05-19

  Xiaomi's Smart Camera PTZ SE was listed in the Xiaomi Mall and went on sale for RMB 149. The entry-level camera supports 360-degree horizontal viewing.

• 2020-04-08

  Xiaomi announced Mi Fan Festival promotions[6]小米宣布米粉节促销活动tech.sina.com.cn

  Reported: 2020-04-08

  Xiaomi announced that its 10th-anniversary Mi Fan Festival promotion would begin on April 9, offering discounts on Xiaomi products through Xiaomi Mall and Xiaomi Youpin.

• Unconfirmed

  NEXGIM AI Power Fitness Bike launch[7]NEXGIM AI功率健身车上线finance.sina.com.cn

  Reported: 2019-09-25

  NEXGIM launched its AI Power Fitness Bike, which became available through Xiaomi Mall and Xiaomi Home.

1. 1Xiaomi official websitemi.com
2. 2Xiaomi clarifies car-manufacturing teaser was a social media mistakeauto.cnfol.com
3. 3小米人体传感器2开启众筹finance.sina.com.cn
4. 4米家宣布智能多功能养生壶众筹上线finance.sina.com.cn
5. 5小米智能摄像机云台版SE开卖tech.sina.com.cn
6. 6小米宣布米粉节促销活动tech.sina.com.cn
7. 7NEXGIM AI功率健身车上线finance.sina.com.cn
8. 8小米发布NEXGIM健身车新品，深度布局家庭健身生态链_行业综合_行业_中金在线hy.stock.cnfol.com