Anhui Weiziyuan Food Technology Co., Ltd.
Anhui Weiziyuan Food Technology Co., Ltd. is a Chinese snack-food company whose official site describes it as a large-scale, broad-category leisure-snack enterprise.
Last updated September 10, 2026
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Overview
Anhui Weiziyuan Food Technology Co., Ltd. operates the Weiziyuan snack brand. According to its official website, Weiziyuan is a full-channel consumer brand engaged in research and development, processing, production, sales, warehousing and logistics of leisure foods, combining internet commerce with new retail. The site states the company has 1000+ SKU of full-category snack products and more than 50 million users, and lists sub-brands including Weiziyuan, Crazy Little Donkey, WITHYOUNG, Lianglong and Tian'er.
History
The official website's development-history section lists stages for 2013, 2015, 2018, 2021 and 2023: the Weiziyuan brand was founded in 2013, originating from the internet, with a single macadamia-nut product reaching monthly sales of over 10 million yuan; 2015 is described as category diversification, with products rapidly expanding to hundreds of items and holiday gift boxes exceeding 3 million sets; 2018 is described as quality diversification, with comprehensive upgrades of brand, service and quality and the launch of three modern production bases; 2021 is described as breaking out of the cocoon, with the Weiziyuan Food Internet Industrial Park breaking ground in Anhui and annual sales exceeding 1.3 billion yuan; 2023 is described as brand renewal, with three parks linked (five production bases), a national industrial layout, connected online and offline dual channels, and annual sales exceeding 2 billion yuan.
Products and positioning
Full-channel comprehensive consumer brand of leisure snacks; mission of letting millions of families eat high-quality, affordable healthy snacks.
Biscuits and cookies
Traditional brown sugar boiled then simmered on low heat for half an hour, crisp and caramelized; milk powder and eggs combine to add a rich milky flavor.
Convenience fast food
Pork-bone broth, rich and tempting, with multiple proportions and rich sauces.
Cakes and pastries
Rich and mellow taste, sweet but not greasy, exquisite packaging suitable for gifting; mooncake gift box sales ranked first across the entire internet.
Dried fruits and preserves
Hawthorn plus mulberry combination, sweet-and-sour and chewy, rich fruity aroma, sandy and glutinous texture.
Nuts and roasted seeds
Large and plump, full of milky aroma; selected macadamia nuts from South Africa's main production area, 270° large opening, easy to remove kernels, crisp texture.
Braised meat and seafood
Wenzhou specialty flavor, very chewy; selected plump duck tongues for a classic flavor; roasted and braised process, chewy and rich aftertaste.
Candy, chocolate and pudding
Four flavors, silky filling, 0 trans fatty acids, distinct layers that melt in the mouth.
Beverages and canned goods
0 sugar, 0 fat, 0 energy, pure water source, refreshing bubbles; white peach, lime and pomelo flavors; selected Huangjin'guan and 83 yellow peach varieties, seasonal raw materials, high-temperature sterilization, no potassium sorbate preservative added.
Fried and puffed snacks
Made with care and selected ingredients, palm-sized, evenly seasoned, complete and unbroken noodle cake, crisp and refreshing, fresh date with full aroma.
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