奥马

Homa (奥马) is a Chinese major-appliance brand and manufacturer whose core business is the design, production and sale of refrigerators and freezers. The brand is associated with Guangdong Homa Appliances Co., Ltd., a company based in Zhongshan, Guangdong Province, in China's Pearl River Delta manufacturing belt. Homa built its reputation as a large-scale refrigeration specialist, combining high-volume production with a strong export orientation. Its product range centres on household refrigerators, fridge-freezers, chest freezers and related cooling appliances, and the company has also extended into other white-goods categories over time. A defining feature of Homa's business model is its dual role as both a branded manufacturer and an original equipment manufacturer (OEM) / original design manufacturer (ODM) supplier. Homa has supplied refrigeration products to international retailers and brands, particularly in Europe, while also developing its own Homa-branded products for domestic and overseas markets. This export-led strategy made the company one of China's notable refrigerator exporters, with Europe among its most important overseas destinations. In China, Homa is positioned as a value-oriented major-appliance brand, competing in the mass-market refrigerator segment rather than the premium tier. Its products are sold through appliance retail channels, e-commerce platforms and export customers. The company operates large manufacturing facilities in Guangdong, giving it scale advantages in refrigeration production. Homa is a publicly listed company on the Shenzhen Stock Exchange under the ticker 002668, which gives it access to capital markets and subjects it to disclosure requirements. Over the years the company has experienced changes in ownership and management, reflecting the competitive and capital-intensive nature of the Chinese white-goods industry. Despite competition from larger domestic appliance groups, Homa has maintained a recognised position as a specialist refrigeration manufacturer and exporter. For consumers, the Homa brand stands for affordable, functional refrigeration appliances. For business partners, it represents a capable contract manufacturer with substantial refrigeration capacity. Its official website is homaer.com.

Homa (奥马) emerged in the 2000s as a refrigeration-focused manufacturer in Guangdong, China. The company was established in Zhongshan, a city in the Pearl River Delta that became a major hub for appliance and electronics manufacturing. From its early years, Homa concentrated on refrigerators and freezers rather than attempting to compete across the full spectrum of home appliances, a focus that allowed it to build specialised production capacity and cost advantages. A central element of Homa's growth was its export business. The company became an OEM/ODM supplier of refrigerators and freezers to overseas customers, particularly in Europe, where Chinese-made refrigeration products gained significant market share during the 2000s and 2010s. By serving international retailers and brands, Homa achieved the production volumes needed to operate large-scale manufacturing lines. At the same time, it developed its own Homa-branded products for the Chinese market and selected export markets. Homa's listing on the Shenzhen Stock Exchange (ticker 002668) marked its transition into a publicly traded company, providing capital for capacity expansion and raising its public profile. The company invested in manufacturing facilities in Guangdong and expanded its product range within the refrigeration category, including different sizes and configurations of refrigerators, fridge-freezers and freezers. The Chinese white-goods industry is dominated by very large groups such as Haier, Midea and Hisense, which compete across many appliance categories. Homa's strategy of specialising in refrigeration and serving both branded and contract-manufacturing demand differentiated it from these diversified giants. This specialisation made Homa a notable player in the refrigerator export segment, even if its overall scale was smaller than that of the industry leaders. Over time, Homa experienced changes in ownership and corporate control, as is common among Chinese listed manufacturers. These changes affected the company's strategic direction and management. The company continued to emphasise refrigeration manufacturing and exports, while also responding to trends such as energy-efficiency standards, e-commerce retail and the growing demand for larger and more feature-rich refrigerators in China. By the 2020s, Homa remained an active brand and manufacturer in the major-appliance sector, with its official website at homaer.com. Its identity is closely tied to refrigeration: refrigerators and freezers are its flagship products, and its reputation rests on large-scale, cost-competitive production for both its own brand and international partners.

• 2002

  Homa is established in Zhongshan, Guangdong, as a refrigeration-focused appliance manufacturer.

• Homa develops an OEM/ODM export business supplying refrigerators and freezers to international customers, particularly in Europe.

• Homa is listed on the Shenzhen Stock Exchange under ticker 002668.

• Homa expands its product range within refrigeration, including various refrigerator, fridge-freezer and freezer configurations.

• Household refrigerators

  Refrigerators for domestic use, a core Homa product line.

• Fridge-freezers

  Combined refrigerator-freezer units for households.

• Chest freezers

  Chest-style freezers for household and commercial use.

• Upright freezers

  Upright freezer models.

• Wine coolers

  Specialised cooling appliances for wine storage.

• 2025

  Parent company sues Homa Refrigerator, seeking amendments to articles of association

  In July 2025, TCL Smart Home announced it had filed a lawsuit against its controlled subsidiary Homa Refrigerator, seeking amendments to its articles of association. Legal opinion held that the case did not involve the disposal of its controlling equity or voting rights; it was classified as a corporate governance dispute, with no finding that the products were in violation of the law.

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• Unconfirmed

  Oma launches Ferrari Club member-customized refrigerator[3]奥马发布法拉利俱乐部会员定制冰箱finance.sina.com.cn

  Reported: 2021-04-26

  Oma Refrigerator officially unveiled a refrigerator customized for senior Ferrari Club members at the 2021 China Appliance and Consumer Electronics Expo. The article describes it as a cross-industry collaboration involving Ferrari and its affiliated organization.

1. 1Homa official websitehomaer.com
2. 2Parent company sues Homa Refrigerator, seeking amendments to articles of associationtech.cnr.cn
3. 3奥马发布法拉利俱乐部会员定制冰箱finance.sina.com.cn