Chery Malaysia

Chery Malaysia is the Malaysian market operation of Chery Automobile, the Chinese state-linked automaker headquartered in Wuhu, Anhui Province. The entity functions as the brand's local sales, distribution and after-sales presence in Malaysia, offering Chery-branded passenger vehicles — notably SUVs and crossovers such as the Tiggo family — to Malaysian consumers. It sits within Chery's broader international expansion, in which the group exports vehicles and establishes local assembly, distribution and retail operations across Southeast Asia and other regions. As a market-level subsidiary rather than a standalone company with its own corporate history, Chery Malaysia's identity is closely tied to the parent brand: its product line-up, pricing and positioning follow Chery's global model strategy, and its marketing leans on Chery's engineering and technology messaging. The Malaysian operation competes in the country's crowded passenger-vehicle market alongside Japanese, Korean, Chinese and local brands, and Chery has used competitive pricing and feature-rich SUVs to build share. Ownership is held within the Chery group structure; the Malaysian entity is not separately listed. Public information about its exact incorporation date, local shareholders and executive leadership is limited, so this dossier keeps those fields conservative. The brand's relevance lies in representing Chery's Southeast Asian push and giving Malaysian buyers access to the parent company's vehicle range and service network.

Chery Automobile was founded in Wuhu, Anhui Province, and grew into one of China's largest independent carmakers and a major vehicle exporter. Its international strategy has involved exporting vehicles under the Chery brand and establishing distribution, assembly and retail operations in overseas markets, including across Southeast Asia. Chery Malaysia represents that strategy applied to Malaysia, where the parent company sells Chery-branded passenger vehicles through a local sales and service organization. The operation is part of Chery's wider push into ASEAN markets, where Chinese automakers have expanded aggressively with SUVs and, increasingly, electric vehicles. Detailed public records of the Malaysian entity's incorporation, ownership split and leadership are sparse, so its history is best understood as a chapter of Chery's global expansion rather than an independent corporate story.

Value-oriented Chinese passenger-vehicle brand offering feature-rich SUVs to Malaysian buyers.

• Chery Tiggo SUV range

  Chery's family of SUVs and crossovers marketed in Malaysia.

• 2026

  Malaysia Road Transport Department suspends Chery OMODA 5 type approval and new vehicle registration

  On 11 October 2026, Malaysia's Road Transport Department announced the suspension of vehicle type approval and new vehicle registration for the Chery OMODA 5 model. According to the announcement, the suspension remains in effect until a technical investigation is completed and safety risks are confirmed. The notice concerns the model's type approval and the registration of new vehicles, and no further details on the scope or duration of the suspension were provided in the announcement.

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• 2026-10-11

  Malaysia Road Transport Department suspends Chery OMODA 5 type approval and new vehicle registration[1]Malaysia Road Transport Department suspends Chery OMODA 5 type approval and new vehicle registrationorientaldaily.com.my

  Reported: 2026-10-15

  Malaysia's Road Transport Department announced on 11 October 2026 the suspension of vehicle type approval and new vehicle registration for the Chery OMODA 5 model, until a technical investigation is completed and safety risks are confirmed.

• 2026-10-06

  Chery OMODA 5 rear axle broke off while driving in Johor Bahru[1]Malaysia Road Transport Department suspends Chery OMODA 5 type approval and new vehicle registrationorientaldaily.com.my

  Reported: 2026-10-15

  A Chery OMODA 5 reportedly suffered a sudden rear axle breakage and detachment while being driven in the Tebrau area of Johor Bahru, Malaysia, on 6 October 2026.

1. 1Malaysia Road Transport Department suspends Chery OMODA 5 type approval and new vehicle registrationorientaldaily.com.my