Neta Auto

Product brand

Neta Auto is a Chinese electric-vehicle brand owned by Hozon New Energy, known for affordable smart EVs such as the Neta V, Neta U and Neta S.

Last updated October 30, 2026

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Overview

Neta Auto (哪吒汽车) is the consumer electric-vehicle brand of Zhejiang Hozon New Energy Automobile Co., Ltd., a Chinese automaker founded in 2014 and headquartered in Shanghai. The brand was created to sell battery-electric passenger cars aimed at mass-market buyers, positioning itself on affordable pricing combined with connected-car and driver-assistance features rather than premium luxury. Its Chinese name references the mythological figure Nezha, chosen to convey a youthful, energetic and disruptive image. Neta's line-up has centred on compact and mid-size electric cars and SUVs. Early products such as the Neta N01 were followed by the higher-volume Neta U compact SUV and the Neta V small SUV, which became the brand's best-known export model. The Neta S sports sedan and the Neta GT coupe extended the range upward, while later models targeted family buyers with larger bodies and longer range. The brand sells primarily in China through its own dealer and experience-store network, and it has expanded into overseas markets including Southeast Asia, Latin America and the Middle East, where the Neta V and Neta AYA have been marketed under local distribution partnerships. Ownership sits with Hozon New Energy, a privately held company backed by a mix of Chinese industrial and financial investors; Neta is not listed on a stock exchange. The company operates manufacturing in China, including a production base in Tongxiang, Zhejiang, and has pursued export-led growth as competition in the domestic Chinese EV market intensified. Neta has also announced overseas assembly and distribution arrangements in Southeast Asia to serve regional demand. In the mid-2020s the brand faced a sharp squeeze: aggressive price competition among Chinese EV makers, heavy discounting and a funding crunch put pressure on Hozon's finances, and reports of production pauses, dealer difficulties and restructuring circulated. Neta has continued to market vehicles and pursue overseas sales while working on cost reduction and capital raising. As a brand, Neta remains positioned as an accessible smart-EV name for first-time and value-focused buyers, with an increasing emphasis on exports and on compact electric SUVs.

History

Neta Auto's history begins with Zhejiang Hozon New Energy Automobile Co., Ltd., founded in 2014 by Fang Yunzhou and partners to develop and manufacture battery-electric passenger vehicles in China. The company established manufacturing in Zhejiang, notably at Tongxiang, and obtained the production qualifications needed to sell passenger EVs in the domestic market. The brand name Neta (哪吒) was adopted for the consumer vehicles, borrowing the name of the Chinese mythological figure to signal a young, energetic and challenger identity. Early production models such as the Neta N01 small SUV introduced the brand to Chinese buyers at accessible price points. The brand then broadened its range with the Neta U compact SUV and the smaller Neta V, which became its highest-volume product and later its main export model. As Chinese EV demand grew through the late 2010s and early 2020s, Neta expanded its dealer and experience-store network and invested in connected-car features and driver-assistance technology. The brand moved upmarket with the Neta S sports sedan and the Neta GT coupe, aiming to lift average selling prices and brand perception beyond its budget roots. It also launched the Neta AYA, a revised small car for value-focused and export buyers. Overseas expansion became a strategic priority. Neta vehicles were introduced in Southeast Asian markets including Thailand, and the brand pursued distribution and local-assembly arrangements in the region, alongside entries into Latin America and the Middle East. These moves were intended to offset slowing growth and intense competition at home. From around 2023–2024, China's EV market entered a severe price war, with leading manufacturers cutting prices aggressively. Neta, as a smaller privately held player, came under financial strain. Reports described funding difficulties, temporary production pauses, dealer closures and restructuring efforts at Hozon, and the company sought new capital and cost reductions. The brand continued to sell and export vehicles while navigating this downturn. Its trajectory illustrates both the rapid rise of Chinese EV challengers and the consolidation pressure facing sub-scale automakers.

2014
Zhejiang Hozon New Energy Automobile is founded by Fang Yunzhou and partners.
Neta brand launches with the Neta N01 small electric SUV.
Neta U compact SUV and Neta V small SUV broaden the line-up; Neta V becomes a volume and export model.
Neta S sports sedan and Neta GT coupe move the brand upmarket.
Neta expands into Southeast Asia, Latin America and the Middle East.
China EV price war and funding pressure lead to reported production pauses and restructuring at Hozon.

Products and positioning

Affordable, youth-oriented smart electric vehicles for mass-market and export buyers.

Neta N01
Neta U
Neta V
Neta S
Neta GT
Neta AYA

Recent events

2026-03
Neta Auto bankruptcy liquidation[3]哪吒汽车破产清算k.sina.com.cn
Neta Auto entered bankruptcy liquidation in March 2026, following supplier blockades in March 2025, layoffs and pay cuts, production halts, and a reported 26 billion yuan debt hole.
2021-12-09
Nezha Auto and Bank of Shanghai sign strategic cooperation agreement[4]哪吒汽车与上海银行签署战略合作协议finance.sina.com.cn
Reported: 2021-12-10
Nezha Auto and Bank of Shanghai signed a strategic cooperation agreement covering supply-chain financing, green finance, retail finance and investment banking. Nezha Auto also received a 2 billion yuan comprehensive credit facility from the bank.
2021-11-03
Nezha V Pro launch with 360 security software[5]哪吒V Pro发布并搭载360安全软件auto.jrj.com.cn
Nezha Auto held the launch of its V Pro vehicle, which was presented as the first smart car to carry 360 Security Guard.
2021-11-03
Nezha V Pro officially launches in China[6]哪吒V Pro正式上市auto.cnfol.com
Nezha Auto officially launched the Nezha V Pro, offering two versions with listed prices ranging from 76,900 to 80,900 yuan.
2021-10-27
Nezha Auto completes D1 funding round[7]哪吒汽车完成D1轮融资finance.sina.com.cn
Reported: 2021-10-28
Nezha Auto announced that it had completed a RMB 4 billion D1 funding round, led by 360 Group with RMB 2 billion.
2021-06-22
Nezha launches three user-defined vehicle models[8]哪吒汽车推出三款“用户定义系列”车型finance.sina.com.cn
Reported: 2021-06-23
Nezha Auto launched three new user-defined models: the Nezha V Co-sport Magic Edition, Nezha V Co-loli Witch Edition, and Co-kids Magic Boy Edition.
Unconfirmed
Neta Auto and CITIC Group Shanghai regional committee sign cooperation agreement[9]哪吒汽车与中信集团协同委员会上海区域分会签署合作协议donews.com
The headline reports that Neta Auto and the Shanghai regional branch of the CITIC Group Collaborative Committee signed a comprehensive strategic cooperation agreement and that Neta Auto obtained a credit line of 5 billion yuan.
2020-12-02
Nezha Auto announces Series C funding led by Huading Capital[10]哪吒汽车宣布C轮融资由华鼎资本领投finance.sina.com.cn
Reported: 2020-12-03
Nezha Auto announced that Huading Capital led its Series C financing with an investment of RMB 2 billion. The founding team said the final financing amount would exceed the original plan of RMB 3 billion and that the round would close soon.
Unconfirmed
Nezha U receives PIVOT OS 1.2.0 OTA update[11]哪吒U推送PIVOT OS 1.2.0版本OTA升级donews.com
Nezha Auto pushed the PIVOT OS 1.2.0 OTA software update to Nezha U users, adding and optimizing vehicle safety, intelligent interaction and personalization features.
Unconfirmed
Nezha announces Nezha U & 360 co-branded edition[12]哪吒汽车宣布哪吒U&360联名版将上市auto.sina.com.cn
Nezha Auto reported that the Nezha U & 360 co-branded edition was scheduled to launch on September 9. The report describes the model as a limited run of 200 vehicles.

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