Heqizheng

Heqizheng (和其正) is a Chinese herbal drink brand best known for its canned and bottled herbal tea (liangcha), a category of sweetened plant-based decoctions traditionally consumed in southern China for perceived cooling and balancing properties. The brand is associated with Daqin Group, whose corporate site is daqin.com.cn, and it competes in the mainstream herbal beverage segment of the Chinese soft-drink market. Heqizheng's core proposition is accessible, everyday herbal refreshment. Its products are typically sold in cans and PET bottles through supermarkets, convenience stores, and traditional trade outlets across China. The brand's packaging and pricing place it in the mass-market tier, alongside other national and regional liangcha labels, rather than in premium or functional-health niches. In the Chinese market, Heqizheng is often discussed as one of the notable challenger brands in the herbal tea space, benefiting from the broad consumer familiarity of liangcha while differentiating on price and distribution reach. The brand has used mass-media advertising and celebrity endorsement-style marketing typical of Chinese fast-moving consumer goods, aiming to build recognition beyond its home region. Because the brand is a product line rather than a separately listed company, detailed public financial disclosures are limited. Its fortunes are tied to the parent group's beverage operations and to the competitive dynamics of China's ready-to-drink tea and herbal drink market, which includes both large national players and numerous regional producers. This dossier treats Heqizheng strictly as a commercial beverage brand. It is not to be confused with any non-brand namesake; the entry covers the herbal drink trademark and its market positioning.

Heqizheng is a Chinese herbal drink brand whose identity is built around liangcha, the traditional southern Chinese herbal decoction that became a mass-market ready-to-drink category in the late 20th and early 21st centuries. The brand is linked to Daqin Group, the corporate entity behind the daqin.com.cn website, and it operates within China's competitive soft-drink and herbal beverage industry. The modern liangcha boom saw canned and bottled herbal teas move from regional specialty products to nationally distributed beverages, supported by heavy advertising and expanding retail networks. Heqizheng emerged as one of the brands seeking a share of this growth, offering canned and bottled herbal drinks aimed at mainstream consumers. Its marketing and distribution followed patterns common to Chinese fast-moving consumer goods: broad availability in supermarkets, convenience stores, and traditional trade, combined with mass-media campaigns to build brand awareness. As the category matured, competition intensified among national leaders and regional challengers, and pricing, packaging, and distribution became key battlegrounds. Heqizheng's positioning as an accessible, everyday herbal drink reflects this environment, where brands differentiate through price points, flavor profiles, and regional reach rather than solely through premium health claims. Because Heqizheng is a product brand under a larger group rather than a separately listed company, public information about its internal milestones, exact launch dates, and financial performance is limited. Its trajectory is therefore best understood as part of the broader development of China's ready-to-drink herbal tea market and the parent group's beverage portfolio. The brand remains active in the Chinese market, competing in the mainstream herbal drink segment.

• Heqizheng herbal tea (canned)

  Canned ready-to-drink herbal tea (liangcha) sold through Chinese retail channels.

• Heqizheng herbal tea (bottled)

  Bottled ready-to-drink herbal tea (liangcha) in PET packaging.

• 2019

  Dali Group fined RMB 36.7304 million over false charity-lottery advertising for its beverages

  In 2019, the charity-lottery advertising for beverages under Dali Group misrepresented the partner organizations and prize amounts, and the market regulation authorities imposed a fine of RMB 36.7304 million. The entry on Daliyuan relates to a marketing incident involving the parent company; Heqizheng is one of the beverage brands concerned, and it is not claimed that the pastry products themselves were found to have quality problems.

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1. 1Daqin Group official websitedaqin.com.cn
2. 2Dali Group fined RMB 36.7304 million over false charity-lottery advertising for its beveragesfood.china.com.cn