Jujutsu Kaisen

Jujutsu Kaisen is a Japanese supernatural action manga and entertainment franchise created by Gege Akutami. The story follows Yuji Itadori, a high-school student drawn into the world of jujutsu sorcery after he becomes the vessel of the powerful cursed spirit Ryomen Sukuna. Its setting combines school-based character drama, occult mythology, tactical battles, and a comparatively dark treatment of death, responsibility, and sacrifice. The manga began serialization in Shueisha's Weekly Shōnen Jump in March 2018 after the earlier one-shot and short series Jujutsu Kaisen 0, which introduced related characters and concepts. The main series quickly became one of the magazine's prominent titles and was collected in tankōbon volumes under Shueisha's Jump Comics imprint. The prequel was later adapted into the feature film Jujutsu Kaisen 0, which expanded the franchise's audience beyond manga readers. An anime television adaptation produced by MAPPA premiered in 2020. Its first season established the franchise internationally through streaming, broadcast, home video, and extensive online fandom. Jujutsu Kaisen 0 followed as an animated theatrical film in 2021. The second television season, released in 2023, adapted the Hidden Inventory/Premature Death and Shibuya Incident story arcs and substantially increased the property's global visibility. A third season covering the Culling Game material has been announced. The intellectual property is commercialized through manga volumes, anime and film distribution, licensed video games, character goods, figures, stationery, food and beverage tie-ins, apparel, accessories, pop-up stores, exhibitions, and event merchandise. Collaborations have included mass-market clothing and lifestyle retailers as well as specialist Japanese retailers and entertainment venues. These programs generally use character illustrations, school uniforms, cursed techniques, symbols, and recognizable story motifs rather than treating Jujutsu Kaisen as a standalone apparel company. Commercial control is centered on the copyright and licensing ecosystem around Shueisha, the original manga, the animation production committee, and regional licensees. The franchise is therefore best understood as an entertainment IP or product brand, not as a corporate fashion label. Its apparel presence is a licensing and collaboration extension of the manga and anime property. Because licensed products vary by territory and season, no single permanent product catalog or global retail footprint can be assumed. The franchise remains active through continuing manga-related publishing, anime production, theatrical distribution, games, events, and licensed merchandise.

Jujutsu Kaisen originated with Gege Akutami's supernatural-action manga for Shueisha. Before the main serialization, Akutami produced a related work that was later published as Jujutsu Kaisen 0. The main manga began in Weekly Shōnen Jump in 2018 and established the franchise's central mythology: negative human emotions produce curses, while trained jujutsu sorcerers fight those curses and manage the consequences of their power. Yuji Itadori serves as the principal viewpoint character after swallowing one of Ryomen Sukuna's fingers and becoming Sukuna's vessel. The manga developed through a combination of school-centered introductions, expanding factional conflict, and increasingly large-scale battles. Its commercial identity was strengthened by a large ensemble cast, visually recognizable techniques, memorable antagonists, and a tone that allowed major characters and institutions to face irreversible consequences. Shueisha collected the chapters in book form and licensed the work for international publication, while translation and digital distribution made the property accessible outside Japan. MAPPA produced the television anime adaptation. The first season premiered in 2020 and introduced the property to a much wider audience through television, streaming platforms, home video, and international licensing. Animation, music, voice performances, and coordinated promotional activity helped convert the manga's readership into a broader multimedia audience. The prequel film Jujutsu Kaisen 0, released in 2021, provided a self-contained theatrical entry point centered on Yuta Okkotsu and connected directly to the wider continuity. The second television season premiered in 2023. It first depicted the earlier relationship between Satoru Gojo and Suguru Geto before moving into the Shibuya Incident, one of the franchise's most consequential story arcs. The season's international release reinforced Jujutsu Kaisen's place among globally prominent contemporary anime properties. A further season adapting the Culling Game material was subsequently announced. Alongside publishing and screen adaptations, the property expanded through licensed games, figures, plush products, stationery, apparel, accessories, exhibitions, themed cafés, retail events, and collaborations. These extensions are administered through licensing arrangements involving Shueisha, animation stakeholders, game publishers, retailers, and local distributors. The breadth of merchandise has made the name recognizable in consumer products, but the underlying asset remains an entertainment franchise rather than an apparel manufacturer. The brand's continuing value depends on coordinated story releases, character popularity, theatrical and streaming distribution, and controlled licensing. Its market presence is consequently episodic and campaign-driven: major anime seasons and films create peaks in attention, while ongoing publishing, games, retail collaborations, and collectibles maintain engagement between screen releases.

• 2023

  Second anime season airs

  [6]Second anime season airsen.wikipedia.org

  The second season adapted the Hidden Inventory/Premature Death and Shibuya Incident arcs.

• 2023

  Third season announced

  [7]Third season announcedjujutsukaisen.jp

  A continuation covering the Culling Game storyline was announced.

• 2021

  Jujutsu Kaisen 0 film released

  [5]Jujutsu Kaisen 0 film releaseden.wikipedia.org

  The prequel received a theatrical animated adaptation.

• 2020

  Television anime premieres

  [4]Jujutsu Kaisen anime series — Wikipediaen.wikipedia.org

  MAPPA's television adaptation premiered and expanded the property from manga into a major screen franchise.

• 2018

  Main manga serialization begins

  [2]Jujutsu Kaisen — Wikipediaen.wikipedia.org

  Jujutsu Kaisen began serialization in Shueisha's Weekly Shōnen Jump.

• 2017

  Prequel work published

  [3]Jujutsu Kaisen 0 — Wikipediaen.wikipedia.org

  The work later known as Jujutsu Kaisen 0 was published as a related prequel, introducing characters and concepts that became part of the larger franchise.

A globally distributed Japanese shōnen supernatural-action franchise positioned around high-intensity serialized storytelling, distinctive character design, dark fantasy themes, and a broad licensing program spanning animation, film, games, apparel, collectibles, and events.

• Manga · 2018

  Jujutsu Kaisen manga

  The original serialized comic created by Gege Akutami and published by Shueisha. It is the core narrative and intellectual-property source for the anime, films, games, and licensed merchandise.

• Television animation · 2020

  Jujutsu Kaisen anime

  A MAPPA-produced animated adaptation that translates the manga's supernatural battles and character drama into a multi-season television franchise distributed in Japan and internationally.

• Animated film · 2021

  Jujutsu Kaisen 0

  A feature-length prequel centered on Yuta Okkotsu. The film functions as both a continuity-linked origin story and an accessible theatrical entry point to the broader property.

• Licensed consumer products

  Licensed apparel and accessories

  The franchise is extended through licensed T-shirts, sweatshirts, jackets, bags, hats, footwear-related items, jewelry, and other accessories. Designs commonly use characters, emblems, quotations, uniforms, and visual motifs from the manga and anime.

• Video games

  Jujutsu Kaisen games

  The property has supported licensed console, mobile, and other interactive game releases, allowing players to use or encounter characters and abilities from the franchise.

• 2023

  Continuation of the anime with a second seasonGeneration change

  Background

  After the first season and prequel film established the property as a major anime release, further manga material supported a larger television continuation.

  Action taken

  MAPPA produced a second season covering the Hidden Inventory/Premature Death and Shibuya Incident arcs.

  Aftermath

  The season maintained the franchise's international momentum and created a new cycle of streaming, home-video, events, and merchandise activity.

  Source

• 2023

  Announcement of a third anime seasonGeneration change

  Background

  The manga's Culling Game storyline provided the basis for continuing the animated adaptation after season two.

  Action taken

  A third season adapting the Culling Game arc was announced.

  Aftermath

  The announcement confirmed the continuation of the screen franchise, although release timing and other production details may vary by market.

  Source

• 2021

  Release of Jujutsu Kaisen 0 as a theatrical filmProduct launch

  Background

  The prequel had an established place in the manga continuity and offered a film-ready story focused on Yuta Okkotsu.

  Action taken

  The rights holders and production partners developed and released an animated feature through Japanese and international theatrical distribution.

  Aftermath

  The film broadened the franchise's audience and strengthened its theatrical, licensing, and international profile.

  Source

• 2022-02-09

  Jujutsu Kaisen wins five Anime Awards[8]《咒术回战》获得五项Anime Awards奖项epicstream.com

  Reported: 2022-02-09

  Jujutsu Kaisen won five awards at the Crunchyroll Anime Awards 2022, including Best Action and Best Fight Scene.

• Unconfirmed

  Jujutsu Kaisen and Coca-Cola collaboration commercial released[9]《咒术回战》与可口可乐合作广告发布comicbook.com

  Reported: 2022-01-03

  Jujutsu Kaisen released an official collaboration commercial with Coca-Cola to promote the launch of the Jujutsu Kaisen 0 movie in Japanese theaters.

• 2021-08-04

  Viz Media offers a Jujutsu Kaisen digital manga sale[10]Viz Media 推出《咒术回战》数字漫画促销comicbook.com

  Reported: 2021-08-05

  Viz Media promoted a digital sale offering the first ten volumes of the Jujutsu Kaisen manga for fans to purchase at a discounted price.

1. 1Jujutsu Kaisen official websitejujutsukaisen.jp
2. 2Jujutsu Kaisen — Wikipediaen.wikipedia.org
3. 3Jujutsu Kaisen 0 — Wikipediaen.wikipedia.org
4. 4Jujutsu Kaisen anime series — Wikipediaen.wikipedia.org
5. 5Jujutsu Kaisen 0 film releaseden.wikipedia.org
6. 6Second anime season airsen.wikipedia.org
7. 7Third season announcedjujutsukaisen.jp
8. 8《咒术回战》获得五项Anime Awards奖项epicstream.com
9. 9《咒术回战》与可口可乐合作广告发布comicbook.com
10. 10Viz Media 推出《咒术回战》数字漫画促销comicbook.com