Wu Xiaobo Channel

Wu Xiaobo Channel (吴晓波频道) is a Chinese business-media and knowledge-payment brand built around the financial writer and commentator Wu Xiaobo. It launched in 2014 as a WeChat public account and quickly grew into a multi-format content platform aimed at entrepreneurs, managers and investors in China. Its core output includes long-form business analysis, the daily audio commentary program, video and documentary content, online courses, and the annual year-end speech known as the 'Year-End Show' (年终秀), which became one of the brand's signature events. The brand is operated within Hangzhou Bajiuling Culture Creative Co., Ltd. (巴九灵), a company associated with Wu Xiaobo that bundles the channel's media, education and consulting businesses. Bajiuling has at various points sought a public listing in China, which brought the channel's commercial model into public view. The channel monetizes through advertising, paid courses and membership products, event sponsorship, and business consulting and training services for companies. Wu Xiaobo Channel positions itself as a bridge between professional business knowledge and a mass Chinese audience, with a tone that is analytical, accessible and oriented toward practical business insight. It is closely tied to the personal brand of Wu Xiaobo himself, and its audience skews toward business owners, mid-level managers and white-collar professionals interested in macroeconomics, industry trends and company strategy. Because the brand is a media and knowledge-service platform rather than a manufacturer, its 'products' are content formats and services: the WeChat account, audio programs, courses, books, events and consulting. Its influence is concentrated in mainland China, and its reputation is intertwined with the broader rise of knowledge-payment platforms in the Chinese internet economy.

Wu Xiaobo Channel was established in 2014 by Wu Xiaobo, a financial writer and publisher known for books on Chinese business history and entrepreneurship. It began as a WeChat public account publishing business commentary and analysis, at a time when WeChat was becoming a major distribution channel for Chinese media and self-published content. The channel expanded from text into audio, video and live events. Its daily audio commentary and its annual year-end speech helped build a loyal audience of business readers. Over time the brand added paid courses, membership products and offline gatherings, moving it into the knowledge-payment sector that grew rapidly in China in the mid-2010s. Commercially, the channel sits inside Hangzhou Bajiuling Culture Creative Co., Ltd., a company that consolidated the media, education and consulting activities connected to Wu Xiaobo. Bajiuling's attempts to list on Chinese stock exchanges drew attention to the channel's revenue mix, including advertising, paid content and services to enterprises. The brand remains active and closely identified with its founder, and it continues to publish business content and stage events for a Chinese professional audience.

• 2015

  The brand expanded into paid knowledge products and annual year-end events.

• 2014

  Wu Xiaobo Channel launched as a WeChat public account.

A business-media and knowledge-payment brand translating macroeconomics, industry trends and company strategy into accessible content for Chinese entrepreneurs and professionals.

• Wu Xiaobo Channel WeChat account

• Daily audio commentary

• Year-End Show

• Online business courses

• 2019.09.23

  Reported2019.09.23

  Wu Xiaobo Channel app renamed 890 New Business Learning[1]吴晓波频道App更名为890新商学Appfinance.sina.com.cn

  Wu Xiaobo Channel announced that its app would be renamed 890 New Business Learning.

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3. 3吴晓波频道上市信号中断？ 全通教育收购条款未谈拢finance.sina.com.cn