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Narada Hotels

Narada is a high-end hotel brand controlled by Junting Hotel Group (SZ301073), focused on China's domestic high-end hotel sector and rooted in Southern Song culture.

Last updated October 13, 2026

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Overview

Narada (君澜) is a high-end hotel brand controlled by Junting Hotel Group (SZ301073). It focuses on China's domestic high-end hotel sector and takes Southern Song culture as its gene, aiming to create quality-lifestyle gathering places and leisure experiences. The brand operates a three-sub-brand structure — Narada Resort, Narada Grand Hotel, and Narada Li — under the slogan 'True vacation, at Narada.' Its hotels span 23 provinces and cities in China, covering over 100 quality natural and scenic resources, with more than 200 hotels under investment management and nearly 60,000 rooms.

History

Narada originated in Zhejiang and has expanded nationwide. According to its official introduction, after more than twenty years of development and innovation in the high-end leisure business and tourism market, it has accumulated extensive experience and a large support system in membership building, marketing, product shaping, and market empowerment. The brand has established sales offices in Beijing, Shanghai, Guangzhou, and Hangzhou, with a foothold in the Jiangsu-Zhejiang-Shanghai region and deep cultivation in Beijing, Shanghai, and Guangzhou, using the Narada vacation circle as its core to cover the national customer flow market. Its hotels now span 23 provinces and cities in China, covering over 100 quality natural and scenic resources, with more than 200 hotels under investment management and nearly 60,000 rooms.

  • Narada originates in Zhejiang and begins developing in the high-end leisure-business and tourism market.

  • Narada establishes a '品'-shaped brand architecture with three sub-brands: Narada Resort, Narada Grand Hotel, and Narada Li.

  • Narada launches the slogan '真正的度假,在君澜' and the concept of a Narada vacation circle.

  • Narada expands to 23 provinces and municipalities, covering over 100 quality natural and scenic locations.

  • Narada invests in and manages over 200 hotels with nearly 60,000 rooms.

  • Narada is controlled by Juntin Hotel Group (SZ301073).

  • Narada Resort ranks first in the 'Domestic High-end Hotel Brand 2021 ABN Index Top 100' in the 2021-2022 Asia China Hotel Industry Development Report.

  • HOTELS magazine ranks Narada Hotel Group 33rd among the world's top 50 hotel groups.

Products and positioning

High-end hotel brand focused on China's domestic high-end hotel sector, creating quality-lifestyle gathering places rooted in Southern Song culture.

  • Narada Resort (君澜度假酒店)

    Positioned as a leisure lifestyle hotel model, featuring relatively scarce natural or cultural resources, distinctive architectural styles, original interior design, and clear cultural themes.

  • Narada Grand Hotel (君澜大饭店)

    One of the three sub-brands under the Narada '品'-shaped brand structure.

  • Narada Li (君澜理)

    One of the three sub-brands under the Narada '品'-shaped brand structure.

Controversies

Recent events

  • Junting announces proposed acquisition of Junlan and Jinglan interests[7]

    Junting Hotel announced that it plans to acquire 79% of Zhejiang Junlan Hotel Management Co. and 70% of Jinglan Hotel Investment Management Co. for a total of RMB 140 million.

  • Junlan Hotels and Fliggy agree on strategic cooperation[8]

    Reported:

    Junlan Hotels Group and Fliggy Travel entered a strategic partnership covering new “accommodation+” products, deeper membership cooperation, brand marketing and digital direct-sales models.

  • 君澜酒店集团 signs management agreement for two Shangrao hotels[9]

    Reported:

    君澜酒店集团 and Shangrao Green Industry Investment Group signed an agreement appointing 君澜酒店集团 to manage 星月半岛君澜度假酒店 and 猩猩绿谷君澜酒店.

  • Junlan offers free hotel rooms to healthcare workers[10]

    Reported:

    Junlan said its 35 resort hotels across China would make 80,000 rooms available free of charge to healthcare workers nationwide.

Sources10 sources

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