Tongcheng Travel
Corporate brand
UnclaimedChinese online travel platform offering flight, hotel, train-ticket and attraction booking through its Tongcheng and eLong brands.
Last updated October 30, 2026
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Overview
Tongcheng Travel (同程旅行) is a Chinese online travel agency (OTA) platform brand operated by Tongcheng Travel Holdings Limited, a company listed on the Hong Kong Stock Exchange under the ticker 0780. The brand traces its origins to Tongcheng, an online travel business founded in Suzhou in 2004, and to eLong, one of China's earliest online hotel and flight booking services. The two businesses merged in 2018 to form Tongcheng-Elong, which was later rebranded as Tongcheng Travel. The platform's core offerings are online booking of flights, hotels, train tickets, intercity bus tickets, attraction tickets and packaged tours, delivered mainly through mobile apps and WeChat mini-programs. A defining feature of the brand is its deep integration with Tencent's ecosystem — WeChat and QQ entry points — which gives it access to large volumes of lower-tier-city and mass-market travellers in China. Tencent Holdings is a major shareholder. Tongcheng Travel positions itself as a mass-market, value-oriented travel platform, with particular strength in non-first-tier cities and in transport ticketing (especially rail), from which it cross-sells hotels and other travel products. It also operates the eLong brand for hotel-focused booking and has expanded into outbound travel, corporate travel and destination services. The brand competes with larger OTAs such as Ctrip/Trip.com Group and Fliggy, differentiating through its transport-led traffic model and its WeChat channel. It is a constituent of Hong Kong-listed Chinese consumer and internet indices and reports its results in RMB.
History
Tongcheng Travel's history combines two Chinese online travel businesses. Tongcheng was founded in Suzhou in 2004 as an online travel booking company, initially focused on attraction tickets and travel products for domestic travellers. eLong was one of China's earliest online hotel and flight booking platforms, founded in the late 1990s and later controlled by Expedia. In 2018, Tongcheng and eLong merged to create Tongcheng-Elong, with Tencent and Expedia among the major shareholders; the combined company listed on the Hong Kong Stock Exchange that year. After the merger, the company concentrated on mobile-first distribution through Tencent's WeChat and QQ platforms, which provided a large, low-cost traffic channel into lower-tier Chinese cities. It built a transport-led model: users book train or flight tickets, and the platform cross-sells hotels, attraction tickets and other services. This strategy differentiated it from Ctrip/Trip.com Group, which is stronger in higher-income and outbound segments. In the early 2020s the company rebranded from Tongcheng-Elong to Tongcheng Travel, reflecting a unified consumer-facing identity. It continued to expand its hotel inventory, outbound travel offerings and corporate travel services, and invested in destination services and lower-tier-city penetration. The brand remains a major Chinese OTA alongside Ctrip/Trip.com and Fliggy, and is listed in Hong Kong under ticker 0780.
- 2021
Company rebrands from Tongcheng-Elong to Tongcheng Travel.
- 2018
Tongcheng and eLong merge to form Tongcheng-Elong, which lists on the Hong Kong Stock Exchange.
- 2004
Tongcheng founded in Suzhou as an online travel booking company.
Products and positioning
Mass-market, value-oriented online travel platform with transport-led traffic and strong lower-tier-city reach.
Flight ticket booking
Hotel booking
Train ticket booking
Attraction tickets
Packaged tours
Recent events
Reported
Tongcheng Travel completes tender offer for Dida Chuxing[2]
Tongcheng Travel announced on August 21 that it completed its tender offer for Dida Chuxing, receiving valid acceptances for 910,755,954 shares, about 88.74% of Dida's total issued share capital. Dida Chuxing will keep its brand and operations independent, and Tongcheng plans to maintain Dida's Hong Kong listing status.
Tongcheng-Elong changes its company name and stock short name[3]
Tongcheng-Elong announced a change to its Chinese and English company names and stock short names, with its logo also changing accordingly. The stock code remained unchanged.
Tongcheng Travel and Tencent Maps launch a rescue hotel map[4]
Tongcheng Travel and Tencent Maps jointly launched a rescue hotel map that lets users find nearby hotels offering public-interest assistance. The map also provides information about local flooding on roads.
Reported
Heartwarming Relief Hotel Map launched in Henan[5]
Tongcheng Travel and Tencent Maps launched the Heartwarming Relief Hotel Map, allowing users to find nearby hotels offering public-welfare relief services and check local waterlogging conditions.
- Unconfirmed
Reported
Xiaodu and Tongcheng Travel form a partnership[6]
Xiaodu and Tongcheng Travel formed a partnership integrating the Tongcheng Travel app with the Xiaodu Smart Display X8, enabling users to access travel services through voice interaction.
- Unconfirmed
Tongcheng Travel publishes 2021 holiday red-tourism report[7]
Tongcheng Travel published a report analyzing the red-tourism market for the 2021 Qingming and May Day holidays, based on its travel data.
Reported
Tongcheng Travel adopts a new service brand and identity[8]
Tongcheng Travel announced a brand upgrade on April 22, adopted “同程旅行” (Tongcheng Travel) as its outward-facing service brand, and updated its corporate logo and slogan.
Reported
Tongcheng Travel launches the “再出发旅行节” campaign[9]
Tongcheng Travel launched its “再出发旅行节” campaign, offering discount benefits across hotel presales, discounted flight routes, scenic spots and bus tickets.
Reported
Tongcheng Yilong announces rebrand as Tongcheng Travel[9]
Tongcheng Yilong announced that its service brand would be renamed and upgraded to Tongcheng Travel, with a new logo and brand slogan.
Tongcheng announces consumer-facing brand rename[10]
Tongcheng announced that its consumer-facing brand, Tongcheng-Elong, would be renamed Tongcheng Travel on April 22.
Sources11 sources
- 1Tongcheng Travel official websitely.com
- 2同程旅行完成对嘀嗒出行的要约收购163.com
- 3同程艺龙更改公司名称及股份简称chinaz.com
- 4同程旅行与腾讯地图推出爱心救助酒店地图chinaz.com
- 5爱心救助酒店地图上线finance.sina.com.cn
- 6小度与同程旅行达成合作finance.sina.com.cn
- 7同程旅行发布2021年假期红色旅游报告donews.com
- 8同程艺龙启用同程旅行服务品牌并更新品牌形象finance.sina.com.cn
- 9同程旅行上线“再出发旅行节”tech.sina.com.cn
- 10同程艺龙宣布消费端更名为“同程旅行”hkcd.com
- 11同程艺龙更名为同程旅行 股票代码不变finance.sina.com.cn
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