Jihong Co., Ltd.
Xiamen-based packaging-printing group turned cross-border e-commerce operator, listed on the Shenzhen Stock Exchange.
Last updated October 30, 2026
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Overview
Jihong Co., Ltd. (吉宏股份, ticker 002803.SZ) is a Chinese listed company that began as a packaging and commercial printing business serving consumer-goods brands and later became known as a cross-border e-commerce operator. Its origins are in Xiamen, Fujian province, where it built a printing and packaging manufacturing base supplying colour boxes, labels, display materials and other printed packaging for food, beverage, cosmetics and consumer-electronics customers. From that manufacturing foundation the company diversified into internet retail, using its design and print capabilities alongside digital marketing and overseas marketplace operations to sell consumer products — particularly to Southeast Asian and other export markets. This combination of a traditional packaging-printing industrial business with a data-driven cross-border e-commerce segment is the defining feature of the Jihong brand: it is at once a B2B packaging supplier and a consumer-facing online merchant. The company is publicly listed on the Shenzhen Stock Exchange under the code 002803, giving it access to Chinese capital markets while it operates internationally through e-commerce channels. Its brand identity in the investment community is tied to the 'packaging + cross-border e-commerce' dual-engine model, and its growth story has been closely watched as an example of a Chinese manufacturer pivoting into digital trade. Because public disclosure about Jihong is concentrated in Chinese-language filings and investor materials, precise figures on revenue mix, subsidiary structure and executive roster should be verified against its annual reports and exchange announcements. The dossier below reflects the well-established public profile of the company as a listed Chinese packaging and cross-border e-commerce group.
History
Jihong Co., Ltd. was established in Xiamen, Fujian province, as a printing and packaging enterprise. Its early business centred on commercial printing and packaging production for consumer-goods manufacturers — colour boxes, labels, inserts and promotional display materials — a segment in which design capability, colour consistency and short-run flexibility are the key competitive factors. As Chinese consumer brands expanded in the 2000s and 2010s, demand for high-quality printed packaging grew, and Jihong built out production capacity and a customer base spanning food and beverage, cosmetics, and consumer electronics. The company subsequently listed on the Shenzhen Stock Exchange under the code 002803, which provided capital for capacity expansion and diversification. The pivotal strategic move was entry into cross-border e-commerce. Leveraging its in-house design and print skills, the company began selling consumer products directly to overseas buyers through international marketplaces and its own online channels, with a particular emphasis on Southeast Asian markets. This created the 'packaging + cross-border e-commerce' dual-business structure that defines the company today: a manufacturing and printing arm supplying B2B clients, and an internet retail arm generating consumer sales revenue. In the years since, Jihong has been discussed in Chinese capital markets as an example of a traditional manufacturer transforming through digital trade. Its investor narrative emphasises the synergy between packaging design, product development and online marketing. Detailed chronology — including specific launch dates, subsidiary formations and any changes in control — is documented in its Shenzhen Stock Exchange filings and annual reports, which remain the authoritative source for the company's corporate history.
Founded in Xiamen, Fujian as a printing and packaging enterprise
Listed on the Shenzhen Stock Exchange under code 002803
Expanded into cross-border e-commerce retail, creating a dual packaging-plus-e-commerce model
Products and positioning
A dual-engine Chinese listed group combining packaging printing manufacturing with cross-border e-commerce retail.
Colour packaging boxes
Labels and stickers
Display and promotional materials
Cross-border e-commerce consumer goods
Controversies
2020
Jihong responds to questions about its business practices
Jihong responded on the Shenzhen Stock Exchange’s investor interaction platform to a public-account article questioning its growth and raising concerns about related-party transactions, prepayments, and sales staff compensation. The company disputed the claims and provided explanations.
Recent events
- Unconfirmed
Jihong shares upgrades Giikin platform to Giikin AI+[2]
During the reporting period, Jihong shares upgraded its self-developed Giikin full-chain digital operations platform to the Giikin AI+ all-domain intelligent operations platform.
Jihong shares reports 2026 half-year results[2]
Jihong shares released its 2026 half-year report, with revenue of 3.73582 billion yuan, up 15.53% year on year, and net profit attributable to shareholders of 157.75 million yuan, up 33.52%.
Jihong terminates proposed Guizhou Diaotaigong acquisition[3]
Reported:
Jihong announced that it had decided to terminate its proposed acquisition of at least 70% of Guizhou Diaotaigong Liquor after the parties agreed to end the transaction; the company cited changes in the macro market environment among the reasons.
Jihong terminates planned liquor-company acquisition[4]
Reported:
Jihong announced that it had terminated its planned acquisition of a distillery in Maotai Town, Guizhou.
Jihong responds to questions about its business practices[1]
Reported:
Jihong responded on the Shenzhen Stock Exchange’s investor interaction platform to a public-account article questioning its growth and raising concerns about related-party transactions, prepayments, and sales staff compensation. The company disputed the claims and provided explanations.
- Unconfirmed
Huobi China and Jihong launch a blockchain-based points mall[5]
Reported:
Huobi China and Jihong launched a points mall jointly developed for the fast-moving consumer goods industry, combining data marketing, product-code technology, and online promotion. The platform is described as offering traceability, token-based marketing management, and transaction and data-recording services.
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