Skip to content

Kraft

Kraft is an American food name associated with processed cheese, macaroni and cheese, salad dressings, sauces, and other packaged grocery products.

Last updated October 5, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Kraft is an American food name associated historically with the Kraft Foods corporate group and, in later years, with branded grocery products sold under different corporate ownership arrangements. The name traces back to James Lewis Kraft, who developed a processed-cheese business in the early twentieth century. Kraft's best-known consumer associations include processed cheese slices and cheese products, boxed macaroni and cheese, salad dressings, mayonnaise, sauces, and other shelf-stable foods. The corporate history behind the name is complex. Kraft developed from a cheese business into a large packaged-food company through acquisitions, brand expansion, and international operations. The broader Kraft Foods group became one of the world's major food companies, but its portfolio was reorganized in the 2010s. The global snacks business was separated from the North American grocery business, with the former becoming Mondelēz International and the latter becoming Kraft Foods Group. Kraft Foods Group subsequently merged with H.J. Heinz Company to form The Kraft Heinz Company. Because the name has been used both for a corporate group and for individual product brands, ownership and market availability vary by product and jurisdiction. Some brands formerly associated with Kraft Foods are no longer part of Kraft Heinz, and the Kraft name itself should not automatically be treated as a single worldwide corporate entity. A precise encyclopedia entry therefore requires disambiguation between the Kraft product brand, Kraft Foods Group, Kraft Foods Inc., and particular national trademark portfolios. The brand is best known for mass-market positioning: familiar, convenient, relatively affordable packaged foods distributed through supermarkets, mass retailers, food-service channels, and e-commerce. Its strongest consumer recognition has historically come from cheese and macaroni-and-cheese products, although the wider Kraft portfolio has included condiments, dressings, meal solutions, desserts, and other grocery categories. The supplied subject name does not identify a specific Wikipedia article or jurisdiction, so ownership, headquarters, current executive leadership, website, and present operating status are left unresolved pending disambiguation.

History

The Kraft name originated with James Lewis Kraft, whose early twentieth-century cheese business helped establish a large-scale American processed-cheese industry. Kraft's commercial model emphasized processing, packaging, branding, and distribution, allowing cheese products to be sold consistently across a broad retail network. Over time, the business expanded beyond cheese into a wider portfolio of packaged grocery products. The Kraft corporate organization grew through product development and acquisitions. Its portfolio eventually covered cheese, refrigerated foods, beverages, grocery staples, snacks, and meal-related products. The company became a major participant in the consolidation of the North American and international food industries, using well-known household brands and extensive retail distribution to compete in supermarkets and mass merchandise channels. A major restructuring occurred in the 2010s. The former Kraft Foods Inc. separated its global snacks business from its North American grocery business. The international snacks operation became Mondelēz International, while the North American grocery operation became Kraft Foods Group. Kraft Foods Group later combined with H.J. Heinz Company, creating The Kraft Heinz Company. As a result, the corporate history of Kraft Foods and the current ownership of individual Kraft-branded products are not identical questions. The Kraft name continues to be associated particularly with cheese and macaroni-and-cheese products, but product ownership and trademark rights can differ by country and category. Some legacy brands connected with Kraft Foods were transferred to or retained by different successor companies after the corporate separation. Without a specified article title, country, or product, this dossier cannot reliably determine whether the intended subject is the Kraft consumer brand, Kraft Foods Inc., Kraft Foods Group, or another entity using the Kraft name. The entry is therefore marked for review rather than assigning unsupported current ownership or corporate details.

Products and positioning

Mass-market, convenient, familiar, and affordable packaged food for household and everyday meal occasions.

  • Convenience meals

    Kraft Macaroni & Cheese

    A boxed macaroni-and-cheese product associated with the Kraft name and positioned as a convenient household meal or side dish. It became one of the brand's most recognizable products and helped extend Kraft's consumer identity beyond individually packaged cheese.

  • Processed cheese

    Kraft Singles

    Individually wrapped processed cheese slices marketed for sandwiches, burgers, grilled cheese, and other everyday meal occasions. The product is strongly associated with Kraft's long-standing mass-market cheese positioning.

  • Dairy and cheese

    Kraft cheese products

    The Kraft name has historically covered multiple cheese formats, including processed cheese, slices, spreads, shredded cheese, and related refrigerated products. Exact ranges and ownership can vary by market.

  • Condiments

    Kraft dressings, mayonnaise, and sauces

    A group of packaged condiments associated with the Kraft name, including salad dressings, mayonnaise, and sauces in selected markets. The portfolio and corporate ownership require country-specific verification.

Cite this profile: Cite the canonical profile. /brand-wiki/卡夫 · Editorial policy · How profiles are compiled