Nanchang Fuming Food Co., Ltd.

Nanchang Fuming Food Co., Ltd. is a Chinese food manufacturer and seller specializing in spicy leisure snacks, operating primarily under its flagship brand 'Ladian' (辣典). The company was formally established in 2008 in Nanchang, Jiangxi Province, though its origins trace back to 1993 when founder Mao Qingping began his entrepreneurial journey in the spicy snack business, and to 1997 when the predecessor Nanchang Sanxiang Food Factory was founded. The 'Ladian' brand was created in 1999. The company is headquartered in Xinjian District, Nanchang, and operates from a facility covering over 30 mu (approximately 2 hectares) with more than 300 employees. It produces a range of spicy snack products, including spicy dried tofu strips, spicy gluten (latiao), and specialty items such as 'Happy Shoe Sole' (欢乐鞋底). Its products are sold through major offline retail chains including Walmart, Auchan, China Resources Vanguard, and Rainbow, as well as through online platforms such as Tmall, JD.com, and Pinduoduo. Ladian positions itself as a maker of 'pure spicy' snacks, emphasizing the use of diverse chili peppers from across China and a commitment to food safety and quality. The company's guiding principle is 'make safe food, make food you would eat yourself.' It has invested in modern production facilities, including GMP-certified workshops and laboratories, to meet international standards. The company remains privately held and is owned by founder Mao Qingping.

The history of Nanchang Fuming Food Co., Ltd. is closely tied to its founder, Mao Qingping, and the spicy snack culture of Pingjiang, Hunan Province. Mao was born in Sanshi Town, Pingjiang County, Yueyang, Hunan, an area renowned as the birthplace of latiao (spicy gluten strips). His family had a tradition of making handmade spicy snacks, and he developed a deep interest in the craft from a young age. In 1993, Mao moved to Nanchang, Jiangxi Province, and began his entrepreneurial journey in the spicy snack business. Initially operating as a small workshop, he gained a reputation for honesty and quality. In 1997, he formally established Nanchang Sanxiang Food Factory, the predecessor of the current company. In 1999, he created the 'Ladian' brand, combining Pingjiang's production techniques with the characteristics of 'Jiangxi spice' to develop unique spicy leisure snacks. Over the years, the company expanded its product line and production capacity. It developed signature products such as dried green bean strips and braised beef tendon. In 2008, Nanchang Fuming Food Co., Ltd. was officially incorporated, marking a new phase of growth. The company invested in modern production facilities, including GMP-certified workshops and laboratories, and built partnerships with major retail chains like Walmart, Auchan, China Resources Vanguard, and Rainbow. In 2018, the company launched its innovative 'Happy Shoe Sole' product, which became a hit with consumers for its unique texture and lingering spiciness. The company also expanded into online sales through platforms such as Tmall, JD.com, and Pinduoduo. Today, Ladian continues to focus on pure spicy snacks, leveraging Mao Qingping's expertise in selecting and blending chili peppers from across China.

• 2018

  Launch of innovative 'Happy Shoe Sole' product.

• 2008

  Nanchang Fuming Food Co., Ltd. is officially incorporated.

• 1999

  'Ladian' brand is created.

• 1997

  Nanchang Sanxiang Food Factory, predecessor of the company, is established.

• 1993

  Mao Qingping arrives in Nanchang, Jiangxi, and begins entrepreneurial journey in spicy snack business.

Maker of pure spicy leisure snacks, emphasizing diverse chili peppers and food safety.

• Ladian Happy Shoe Sole

  A signature spicy snack with a unique texture and lingering spiciness.

• Pure Spicy Slices

  A product made with pure chili seasoning, developed with support from Nanchang University professors.

• Braised Beef Tendon

  A spicy snack featuring braised beef tendon.

• Dried Green Bean Strips

  A spicy snack made from dried green beans.

1. 1关于我们-辣典_南昌市富名食品有限公司fumingfood.com
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3. 3关于我们-辣典_南昌市富名食品有限公司fumingfood.com
4. 4新品推荐-辣典_南昌市富名食品有限公司fumingfood.com
5. 5Wikidata: 南昌市富名食品有限公司wikidata.org