Hokuriku Electric Power

Hokuriku Electric Power Company, known in Japanese as Hokuriku Denryoku and commonly called Rikuden, is a Japanese electric utility headquartered in Toyama City. Established in 1951, it serves households, businesses and other customers in the Hokuriku area and also offers electricity plans to customers in the Tokyo metropolitan area. The company’s business encompasses power generation and electricity sales, alongside customer support and related energy services. Its official site provides residential and corporate electricity menus, account services, information about power generation, and information for customers in the Tokyo area. The company’s generation portfolio includes nuclear power, as reflected in its official information and recurring monthly reporting about the Shika Nuclear Power Station. It also works in other energy and value-creation areas, including overseas business and new-business development. The company’s public-facing services include Hokulink, a household member service that lets users review bills, usage and points, and the corporate member service Mi Yell, promoted for energy saving and cost reduction. The company also provides solar-power-related services, including purchasing electricity generated by customer solar installations, and has publicized support for ZEB building projects and solar power purchase agreements. Hokuriku Electric Power is a publicly listed company and the central operating company of the Hokuriku Electric Power Group. Its official website includes investor-relations materials, corporate governance and financial disclosures, group-company information, and shareholder-meeting notices. Its regional role is also visible in its customer offerings and communications concerning disaster recovery, including electricity plans related to recovery from the 2024 Noto Peninsula earthquake and the Oku-Noto heavy rains. The company remains active in electricity supply, generation, customer services, sustainability initiatives and regional engagement.

Hokuriku Electric Power was established in 1951 as part of the postwar reorganization of Japan’s electric power industry. It developed as the electric utility serving the Hokuriku region, with its corporate base in Toyama. Its long-term business has centered on generating and supplying electricity to households and businesses, while adapting its generation mix, customer services and corporate structure to changes in regulation, technology and regional demand. The company’s present-day business is broader than electricity sales alone. Its official corporate materials identify generation and sales as business domains and provide information on nuclear power, overseas business and new value-creation activities. Shika Nuclear Power Station is a prominent part of its public profile: the company maintains a dedicated information section and publishes monthly reports about the station. The company also provides information about its generation portfolio and operational performance through its corporate and investor-relations pages. As Japan’s electricity market opened to increased competition, Hokuriku Electric Power expanded its customer-facing offerings and service channels. Its official website provides separate electricity menus for households and corporate customers and lists offerings for customers in the Tokyo metropolitan area. The Hokulink household membership service gives customers access to electricity bills, usage information and points. Mi Yell is a corporate membership service that the company presents as a resource for energy saving and cost reduction. Other customer-facing activities include procedures for electricity contracts, support services and purchasing electricity generated by solar installations. Hokuriku Electric Power has also developed initiatives that connect its energy business with decarbonization and regional economic activity. Its website identifies sustainability, environmental work and new-business development as corporate topics. In 2026 it announced support for a ZEB store project involving solar PPA, and promoted its Kagayaki GREEN MICE offering in connection with a local football club’s zero-carbon match. These announcements illustrate the company’s activity beyond conventional power supply, without displacing its core utility business. Regional resilience and recovery are recurring themes in its communications. The company has publicized a special electricity menu intended to support recovery from the 2024 Noto Peninsula earthquake and the Oku-Noto heavy rains, and produced a record video about restoration and recovery work following the earthquake. It also communicates directly with customers about electricity charges, market and fuel-price adjustments, and suspicious sales activity using the company’s name. Hokuriku Electric Power is publicly listed and publishes investor-relations materials, financial results, shareholder information and corporate governance disclosures. The company is part of the Hokuriku Electric Power Group, whose group companies and management policies are described on its official site. In the present day, it continues to operate as a regional utility while maintaining electricity services, generation operations, corporate energy support, sustainability activities and communication with local communities.

• 1951

  Hokuriku Electric Power was established.

• The company publicized electricity-plan support for recovery from the Noto Peninsula earthquake and the Oku-Noto heavy rains.

• The company announced ZEB and solar PPA support for Albis Fukuoka Ekimae store.

A regional Japanese electric utility combining electricity generation and retail supply with customer services, corporate energy support and regional initiatives.

• Hokulink

  A household membership service for viewing electricity bills, usage and points.

• Mi Yell

  A corporate membership service promoted for energy saving and cost reduction.

• Electricity plans

  Electricity menus for household, corporate and Tokyo-area customers.

• The previous Mi Yell corporate membership-service site closed; customers were directed to the new Mi Yell site.Other

1. 1北陸電力株式会社rikuden.co.jp
2. 2企業情報（企業・IR情報） 北陸電力株式会社rikuden.co.jp
3. 3IR情報（企業・IR情報） 北陸電力株式会社rikuden.co.jp
4. 4NEWS（企業・IR情報） 北陸電力株式会社rikuden.co.jp