Beijing Zhiketong Technology Co., Ltd.

Zhiketong (Beijing Zhiketong Technology Co., Ltd.) is a digital marketing service provider for the hotel and travel industry. Founded in 2014 and headquartered in Beijing, it provides one-stop digital marketing services combining SaaS, marketing, and services on social platforms including WeChat, Douyin, Xiaohongshu, and Alipay. Its offerings include diverse product forms, booking channel entries, marketing tactics, traffic tools, member management, distribution systems, one-click store setup, and customized development. The company states it serves over 10,000 merchants and has deep cooperation with more than 85% of high-star hotels and international and domestic hotel groups in China.

Zhiketong was founded in 2014 and is headquartered in Beijing. It has established 50 offices nationwide. The company provides one-stop digital marketing services under a "SaaS + marketing + services" model for hotel groups and individual hotels on social platforms such as WeChat, Douyin, Xiaohongshu, and Alipay. It states that over 85% of high-star hotels and international and domestic hotel groups in China have entered into deep cooperation with it. In 2020, 2021, 2022, and 2023, it was named a "Global Future Unicorn" by the Hurun Research Institute for four consecutive years. In March 2022, it was recognized as a Beijing specialized and sophisticated "little giant" enterprise.

• One-stop digital marketing solution

  WeChat marketing + Douyin marketing + new OTA distribution, covering diverse product forms, booking channel entries, marketing tactics, traffic tools, member management, distribution, one-click store setup, and customized development.

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