Beijing Yixin Yixing Automotive Technology Development Service Co., Ltd.

Beijing Yixin Yixing Automotive Technology Development Service Co., Ltd., trading as eDaijia (e代驾), is a Chinese O2O mobile internet company founded in Beijing in November 2011. Built on an LBS (location-based service) architecture, the platform connects car owners who need a substitute driver with a nationwide network of vetted professional drivers. Its core service is designated driving after drinking, but the company has expanded into a broader 'driving life' ecosystem that includes valet parking, car maintenance, annual vehicle inspection, female-driver service, hourly driver booking, business driving and travel driving. The company reports cumulative designated-driving services exceeding 400 million trips. It states that its drivers have an average of 18.43 years of driving experience, that orders receive an average response within about five seconds, and that arrival time in urban areas averages about five minutes. eDaijia says it covers 100% of first-, second- and third-tier cities and 95% of fifth-tier cities, and works with more than one million restaurants nationwide. Pricing is based on a starting fare, long-distance fees, time-based fees, waiting fees, dynamic pricing during peak demand such as bad weather and holidays, and remote dispatch fees. Safety is a central part of the brand's positioning. eDaijia emphasizes strict driver screening, real-time route monitoring, one-tap emergency alerts, data protection, high-value designated-driving liability insurance and personal accident insurance, and regular safety workshops held by local branches. The company has also been involved in industry standard-setting: in 2019 it was a lead drafting unit when a national standard for the designated-driving industry was established, and in 2021 it was the lead drafting unit for China's first safety group standard for the designated-driving industry, the 'Automobile Designated Driving Service Safety Management Requirements'. Over the years eDaijia has raised multiple rounds of venture financing, including a Series A in April 2013, a Series B in December 2013, a US$25 million Series C in October 2014, and a US$100 million Series D in May 2015 that valued the company at US$800 million. It has expanded its distribution through partnerships and super-app channels, including WeChat's services grid in 2019, a cooperation with Meituan Dache in 2023, and entry into JD.com stores and Douyin local life in 2024. The brand slogan has evolved from 'eDaijia is always safer' (2017) to 'Better car life' (2021) and then to 'More affordable and safer' (2023).

Beijing Yixin Yixing Automotive Technology Development Service Co., Ltd., known by its brand eDaijia (e代驾), was formally established in Beijing in November 2011. It was created as an O2O mobile internet company built on an LBS (location-based service) architecture, matching car owners who needed a substitute driver with professional drivers through a mobile app and WeChat. In April 2013 the company obtained Series A financing, followed by Series B financing in December 2013, when it was also named one of China's Top 100 Innovative Products of 2013. In October 2014 eDaijia raised a US$25 million Series C round. In May 2015 it raised a US$100 million Series D round, at which point the company was valued at US$800 million. By 2016 eDaijia said it covered all prefecture-level cities in China and provided services in more than 300 cities. In 2017 the company carried out a brand service upgrade around the core message 'eDaijia is always safer'. In 2018 it extended its services from traditional designated driving after drinking to valet parking, car maintenance and other aspects of driving life. In 2019 eDaijia was a lead drafting unit when a national standard for the designated-driving industry was established. That year it also upgraded its products by adding a membership system and creating a private customized dedicated-driver experience, and it entered WeChat's nine-grid travel services. In 2020 the company pioneered a 'no small car' service in the industry. In 2021 China's first safety group standard for the designated-driving industry was released, with eDaijia as the lead drafting unit for the 'Automobile Designated Driving Service Safety Management Requirements'. Its car maintenance business covered more than 10,000 4S stores nationwide, and the brand concept was renewed as 'Better car life'. In 2023 eDaijia cooperated with Meituan Dache and entered the Meituan app's ride-hailing section, and it renewed its brand concept as 'More affordable and safer'. In 2024 it entered JD.com stores and Douyin local life, allowing users to order designated driving through those platforms. Throughout its development, eDaijia has emphasized safety and scale. It reports cumulative designated-driving services of more than 400 million trips, drivers with an average of 18.43 years of driving experience, an average order response of about five seconds, and average urban arrival of about five minutes. It says it covers 100% of first-, second- and third-tier cities and 95% of fifth-tier cities, and cooperates with more than one million restaurants nationwide. Its safety system includes strict driver assessment, real-time route monitoring, one-tap alarms, data security measures, high-value designated-driving liability and personal accident insurance, and regular safety sharing sessions organized by local branches.

• 2024

  Entered JD.com stores and Douyin local life, allowing users to order designated driving through those platforms.

• 2023

  Cooperated with Meituan Dache and entered the Meituan app ride-hailing section; brand concept renewed as 'More affordable and safer'.

• 2021

  China's first safety group standard for the designated-driving industry was released with eDaijia as lead drafting unit; car maintenance business covered over 10,000 4S stores; brand concept renewed as 'Better car life'.

• 2020

  Pioneered the 'no small car' service in the industry.

• 2019

  Was a lead drafting unit when the national standard for the designated-driving industry was established; added a membership system and entered WeChat's nine-grid travel services.

• 2018

  Extended services from traditional designated driving to valet parking, car maintenance and more.

• 2017

  Carried out a brand service upgrade around the core message 'eDaijia is always safer'.

• 2016

  Covered all prefecture-level cities nationwide, providing services in more than 300 cities.

• 2015

  Raised US$100 million in Series D financing at a valuation of US$800 million.

• 2014

  Raised US$25 million in Series C financing.

• 2013

  Obtained Series A financing.

• 2013

  Obtained Series B financing and was named one of China's Top 100 Innovative Products of 2013.

• 2011

  eDaijia was formally established in Beijing.

Affordable and safer designated-driving and car-life service platform

• Designated driving after drinking

  Core service connecting users with professional drivers after drinking.

• Valet parking

  Service where a driver parks the car for the user.

• Car maintenance

  Service where a driver takes the car for maintenance.

• Vehicle inspection

  Service where a driver handles annual vehicle inspection.

• Female driver service

  Designated driving service provided by female drivers.

• Hourly driver booking

  Driver booked by the hour.

• Business driving

  Designated driving for business meetings, airport transfers and VIP needs.

• Travel driving

  Designated driving service for travel scenarios.

1. 1e代驾官网首页edaijia.cn
2. 2e代驾 - 关于e代驾edaijia.cn
3. 3Wikidata: 北京亿心宜行汽车技术开发服务有限公司wikidata.org