LILANZ
LILANZ is a Chinese menswear brand founded in 1987, known for its minimalist menswear positioning and listed on the Hong Kong Stock Exchange in 2009.
Last updated October 9, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
LILANZ is a Chinese apparel brand founded in 1987 by the Wang brothers, initially engaged in menswear production and wholesale. The brand changed its English name to LILANZ in 2008 and became the first Chinese menswear brand listed on the Hong Kong Stock Exchange in 2009. In 2016, it launched the LILANZ LESS IS MORE series, and in 2023 it clarified its positioning as 'minimalist menswear'. In 2024, it pursued a multi-brand and internationalization strategy, expanding overseas and developing the MUNSINGWEAR (万星威) golf brand business in China. By 2025, the group reported annual revenue of 4.069 billion yuan and 2,817 terminal stores.
History
LILANZ was founded in 1987 when the Wang brothers began menswear production and wholesale. In 1990, the '利郎' trademark was registered, and in 1992, '利郎西服' was awarded the title of Fujian Famous Brand Product. The company established Lilang China in 2005 and Lilang Xiamen in 2006. In 2007, designer Ji Wenbo joined as full-time chief designer. In 2008, the English brand name was changed to LILANZ. On September 25, 2009, it successfully listed in Hong Kong, becoming the first Chinese menswear brand to enter the Hong Kong stock market. In 2016, the LILANZ LESS IS MORE series was launched. In 2023, the brand visual identity was upgraded and the 'minimalist menswear' positioning was clarified. In 2024, the company implemented a 'multi-brand, internationalization' strategy, expanding overseas markets and developing the MUNSINGWEAR (万星威) golf brand business in China. In 2025, the group reported annual revenue of 4.069 billion yuan, with 2,817 terminal stores; LILANZ opened 4 overseas stores, and Munsingwear opened 6 new stores in China.
- 2023
Clarified 'minimalist menswear' positioning; new logo unveiled
- 2022
Brand digital human launched; art education charity plan with Shanghai True Love Dream
- 2021
Expanded into entertainment marketing; LESS IS MORE series at Shanghai Fashion Week
- 2020
Han Han announced as new brand spokesperson
- 2019
Started IP collaboration product matrix marketing
- 2018
Featured in CCTV's 'Great Country Brand' program
- 2017
30th anniversary celebration
- 2016
LILANZ LESS IS MORE series launched
- 2015
Chen Daoming Nordic minimalist journey
- 2014
Fifth anniversary of listing celebrated in Hong Kong
Products and positioning
Minimalist menswear
Water-repellent down jacket
Uses DownTek™ water-repellent down from supplier Helong, achieving 10000-minute level 5 water repellency; led the formulation of 2 down group standards in 2025.
持久白免烫衬衫
Self-developed dual persistent-white patent technology; remains non-iron after 30 machine washes, whiteness retention above 95%.
耐洗Polo衫
Uses washable 3.0 fabric; remains flat and bright after 30 machine washes.
Sources4 sources
Cite this profile: Cite the canonical profile. /brand-wiki/利郎 · Editorial policy · How profiles are compiled