Focus Media

Focus Media (分众传媒信息技术股份有限公司, ticker 002027.SZ) is a Chinese out-of-home advertising company best known for building and operating the country's dominant elevator and building-lobby media network. Founded in 2003 by Jason Jiang (Jiang Nanchun), the company pioneered the concept of placing digital and framed advertising screens in elevators, office towers, residential compounds and retail venues, creating a captive-audience channel aimed at urban white-collar consumers. Its network spans elevator LCD screens, elevator frames, building-lobby screens and cinema advertising, and it sells these placements to consumer brands, internet companies and other advertisers seeking repeated exposure to commuters and office workers. Focus Media is listed on the Shenzhen Stock Exchange under the code 002027.SZ. According to China's market regulator, the company held a 50%–55% share of China's domestic elevator media advertising market in 2024, ranking first, while its closest rival New Trend Media (新潮传媒) held 5%–10%. The company's scale, dense point-of-sale coverage and data-feedback capabilities make it a central player in China's out-of-home advertising industry, even as internet advertising has become the dominant channel overall. In 2026, Focus Media's acquisition of Chengdu-based New Trend Media cleared China's antitrust review with six restrictive conditions valid for five years. The approval marked a major consolidation step in the elevator media sector: the combined entity would hold roughly 55%–60% of the domestic elevator media advertising market. The regulator required the merged company to honor existing customer contracts, maintain service levels, cap annual realized prices in each city at pre-transaction levels, continue fair and non-discriminatory service, give up exclusive clauses with property owners, and strengthen antitrust compliance. Focus Media positions itself as an integrated industry resource and service-capability platform, stating that the purpose of the New Trend transaction is to integrate industry resources and improve service capabilities while sharing industry development results with customers and partners. The company remains a publicly traded, active Chinese advertising platform whose core asset is its nationwide network of elevator and building media points.

Focus Media was founded in 2003 by Jason Jiang (Jiang Nanchun), who built the company around a then-novel idea: placing advertising screens and frames in elevators and building lobbies to reach urban office workers and residents in captive, repeated-exposure settings. The model proved attractive to advertisers seeking to reach white-collar consumers during their daily routines, and the company expanded its network across major Chinese cities, adding elevator LCD screens, elevator frames, building-lobby displays and cinema advertising. The company became a publicly listed Chinese advertising platform, trading on the Shenzhen Stock Exchange under the code 002027.SZ. Over the years it grew into the country's largest elevator media operator, and by 2024 it held a 50%–55% share of China's domestic elevator media advertising market, ranking first, according to China's market regulator. Its closest competitor, Chengdu-based New Trend Media (新潮传媒), held a 5%–10% share and ranked second. In 2026, Focus Media moved to consolidate the sector by acquiring New Trend Media. On October 10, 2026, the State Administration for Market Regulation announced that it had approved the acquisition with six restrictive conditions valid for five years. The regulator found that the concentration could have the effect of excluding or restricting competition in China's elevator media advertising market, where the combined entity would hold roughly 55%–60% of the market. The conditions require the merged company to continue honoring existing customer contracts and commercial terms, maintain service levels (including maintenance standards, picture quality and data-feedback mechanisms), cap each city's annual realized prices at the levels of the 24 months before the effective date, continue providing services on fair, reasonable and non-discriminatory terms, give up rights under exclusive clauses with property owners and refrain from new exclusivity or automatic-renewal clauses, and improve its antitrust compliance system with regular training. Focus Media said it would advance the transaction in compliance with the law, focusing on price stability and fair service, and stated that the purpose of the deal was to integrate industry resources and improve service capabilities while sharing the results of industry development with customers and partners. The approval marked an important step in the consolidation of China's elevator media industry.

• 2026

  China's market regulator approves Focus Media's acquisition of New Trend Media with six restrictive conditions valid for five years.

• 2024

  Focus Media holds a 50%–55% share of China's elevator media advertising market, ranking first.

• 2003

  Focus Media founded by Jason Jiang (Jiang Nanchun).

China's leading elevator and building-lobby media advertising platform, emphasizing scale, service capability and industry integration.

• Elevator LCD advertising screens

• Elevator frame advertising

• Building lobby media screens

• Cinema advertising

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