Lan Xiong Fresh Milk
Lan Xiong Fresh Milk is a Chinese new-style tea drink chain specializing in fresh-milk-based beverages.
Last updated October 5, 2026
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Overview
Lanxiong Fresh Milk is a Chinese new-style tea beverage chain brand operating milk tea and bubble tea stores. The brand belongs to a rapidly growing segment of China's beverage retail market, offering products that combine tea, fresh milk, and fruit-based drinks, typically positioned as a fresher, more premium alternative to traditional non-dairy creamer bubble tea. The brand name combines "Lan" (orchid) and "Xiong" (bear), creating a friendly, approachable image aimed at young urban consumers. As a new-style tea chain, Lanxiong Fresh Milk competes in a highly competitive market alongside numerous regional and national Chinese tea beverage brands. The category is characterized by rapid store expansion, frequent limited-edition product launches, strong social media marketing, and an emphasis on fresh ingredients such as fresh milk, fresh fruit, and freshly brewed tea. The brand's official website is lanxiong.com. Specific information regarding the company's founding year, headquarters city, founder, ownership structure, and store count is not provided by the available evidence. The brand is classified under the consumer discretionary sector, specifically within milk tea shops under hotels, restaurants, and leisure.
History
Lan Xiong Fresh Milk is a Chinese new-style tea drink chain operating milk tea and bubble tea shops. The brand emerged within the broader boom of Chinese new-style tea beverages, a category that grew rapidly as consumers shifted from traditional powdered-milk bubble tea toward drinks made with fresh milk, brewed tea, and fresh fruit. Brands in this space typically expand through franchised or directly operated store networks, with a strong emphasis on branding, store design, and digital marketing. Specific historical details such as the founding year, founding team, initial store location, and expansion timeline are not available in the supplied evidence. The brand maintains an official website at lanxiong.com. Its name combines the characters for orchid (兰) and bear (熊), suggesting a friendly and distinctive brand identity. As of the available information, Lan Xiong Fresh Milk is an active brand in the Chinese milk tea shop market. Further verified details about its corporate history, ownership, and scale would require additional sources.
Products and positioning
New-style tea drink chain focused on fresh-milk-based beverages for younger consumers.
Product categories. Milk tea · Bubble tea · Fresh milk drinks · Fruit tea
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