Yuryo Fudosan Hanbai Co., Ltd.
A Hiroshima-based real estate brokerage specialising in home sales and purchases, known for its buy-back guarantee and no-pressure sales approach.
Last updated September 26, 2026
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Overview
Yuryo Fudosan Hanbai Co., Ltd. (優良不動産販売株式会社) is a Japanese real estate brokerage headquartered in Minami-ku, Hiroshima City, Hiroshima Prefecture. The company operates a residential sales and purchase business, helping individual homeowners sell houses and land, and offering direct purchase (buy-back) services. Its official website presents the firm as a specialist in property disposal for people facing complex circumstances such as outstanding mortgages, inheritance matters, or vacant homes full of leftover belongings. The company's core proposition is a "purchase guarantee" (買取保証): if a property is not sold through brokerage within a set period, Yuryo Fudosan Hanbai will buy it directly at a pre-agreed price with no brokerage fee. This is designed to remove the uncertainty of "when will it sell?" for sellers who want a certain outcome. The firm also emphasises that it does not engage in "enclosure" (囲い込み) — the practice of keeping a listing only within one's own network — and instead exposes property information to roughly 600 real estate agents across Hiroshima Prefecture, as well as to portals such as SUUMO and social media, to reach as many potential buyers as possible. Other stated differentiators include appraisals conducted by staff with more than ten years of industry experience, active use of open houses to create competitive viewing situations, a strict no-harassment sales policy (no persistent phone calls or pressure), and written appraisal reports that explain the reasoning behind a proposed price using local comparables and market trends. The company also offers ancillary services around a sale: free consultations with tax accountants and judicial scriveners, disposal and purchase of unwanted items, introductions to moving companies with special discounts, renovation and repair services, and introductions to a next home. Yuryo Fudosan Hanbai is led by representative director Masaki Oe (大江 正樹). Its office is located at 3-22 Minamimachi 3-chome, Minami-ku, Hiroshima City. The firm holds a real estate transaction business licence from the Hiroshima Prefectural Governor, number (2) No. 010939, and has stated capital of 10 million yen. It operates under a separate website for buyers, yuryo-fudousan.com, while the seller-focused site is yuryo-fudousan-sell.com. The company is privately held and does not appear to be listed on any stock exchange. Its business hours are 10:00–19:00, with closures on Thursdays and the first, third, and fifth Wednesdays of each month.
History
Yuryo Fudosan Hanbai Co., Ltd. is a privately held real estate brokerage based in Hiroshima City, Japan. The company was established to serve homeowners in Hiroshima Prefecture who wish to sell their properties, with a particular focus on sellers who face difficult or non-standard situations. Its official materials do not state a founding year, but the firm operates under a real estate transaction business licence issued by the Hiroshima Prefectural Governor, number (2) No. 010939, and reports stated capital of 10 million yen. The company's business model centres on residential sales brokerage combined with a direct purchase option. Its signature "purchase guarantee" (買取保証) promises that if a property is not sold through brokerage within a set period, Yuryo Fudosan Hanbai will buy it directly at a pre-agreed price without charging a brokerage fee. This addresses a common anxiety among sellers: the uncertainty of how long a sale may take. The firm also markets itself as an alternative to practices it considers opaque, notably "enclosure" (囲い込み), in which an agent restricts a listing to its own buyer network. Instead, Yuryo Fudosan Hanbai states that it exposes property information to roughly 600 real estate agents across Hiroshima Prefecture and uses portals such as SUUMO and social media to reach a wider audience. In its service design, the company emphasises experienced staff — appraisals are handled by personnel with more than ten years in the industry — and a consultative approach. It offers free appraisals, online consultations, and LINE-based contact, and it explicitly states that it does not make persistent sales calls or pressure clients to sell quickly. It also provides a written appraisal report that explains the basis for the proposed price using local comparables and market trends, aiming to justify a listing price above the perceived market average when supported by evidence. Beyond the core sale transaction, Yuryo Fudosan Hanbai offers a range of ancillary services intended to simplify the process for sellers: free consultations with tax accountants and judicial scriveners (useful for inheritance and tax matters), disposal and purchase of unwanted household items, introductions to moving companies with special discounts, renovation and repair services, and introductions to a next home. The company also handles cases involving outstanding mortgages, inheritance disputes, and vacant homes that still contain belongings, and it states that it can buy such properties as-is. The firm is led by Representative Director Masaki Oe (大江 正樹), whose message on the company website stresses that "selling a home happens once, but trust lasts a lifetime." The office is located at 3-22 Minamimachi 3-chome, Minami-ku, Hiroshima City, Hiroshima Prefecture 734-0007. The company operates a seller-focused website at yuryo-fudousan-sell.com and a buyer-focused website at yuryo-fudousan.com. It is not listed on a stock exchange and appears to be independent, with no disclosed parent company or group affiliation. Business hours are 10:00–19:00, and the office is closed on Thursdays and on the first, third, and fifth Wednesdays of each month.
Products and positioning
A local, seller-focused real estate brokerage in Hiroshima that combines a purchase guarantee with a no-pressure, transparent sales process.
Residential sales brokerage
Purchase guarantee (買取保証)
Free appraisal
Ancillary services
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