Porsche Digital

Porsche Digital is the digital business associated with Porsche AG, the German sports-car manufacturer. Established in 2016, it was created to help Porsche develop digital products and services and explore technology-enabled business models alongside its established automotive activities. The company’s work is oriented toward mobility and the broader customer experience around vehicles, rather than the manufacture of cars themselves. Its activities include developing digital services and applications, working on connected and data-enabled mobility concepts, and supporting the creation of new digital business models. Porsche Digital has also operated as a vehicle for collaboration with technology companies, start-ups, and other partners. The range and organization of its activities can change as Porsche AG adjusts how digital development is managed across the wider group. Porsche Digital is based in Ludwigsburg, Germany, and forms part of the Porsche corporate group. It is not an independent publicly listed company; its corporate parent, Porsche AG, is part of the Volkswagen Group. Its market positioning combines Porsche’s premium automotive identity with digital product development and mobility technology. The company’s role is to extend Porsche’s products and customer relationships into digital services and experiences.

Porsche Digital was established in 2016 by Porsche AG as a dedicated organization for digital development. Its creation reflected the growing importance of software, connectivity, digital customer services, and technology-enabled business models to the automotive sector. Rather than functioning as a separate carmaker, the company was intended to help Porsche develop digital capabilities that could complement its vehicles and the wider ownership experience. From its base in Ludwigsburg, Porsche Digital has worked on digital services and products related to connected mobility and customer interaction. Its remit has included exploring new business models and collaborating with external technology companies and start-ups. This work fits within Porsche’s broader effort to adapt a premium automotive brand to changing expectations around connected products and digital services. Porsche Digital operates within the Porsche corporate group and is not an independently listed company. Porsche AG remains its corporate parent. The company’s place in the group and the way digital functions are organized have evolved as Porsche has developed its wider digital strategy. Accordingly, Porsche Digital is best understood as a group-linked digital development business whose activities support Porsche’s automotive and mobility ecosystem, rather than as a consumer-facing software platform with a single standalone flagship application.

• 2016

  Porsche Digital established

A premium automotive group’s digital development business, focused on extending Porsche’s products and customer experience through software, connectivity, and mobility services.

• Digital mobility and automotive services

  Digital services and products supporting connected mobility and Porsche’s customer experience.

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