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Amazon Web Services

Amazon Web Services (AWS) is Amazon's cloud computing arm, the world's largest provider of on-demand cloud infrastructure and platform services.

Last updated October 30, 2026

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Overview

Amazon Web Services (AWS) is the cloud computing subsidiary of Amazon.com, Inc., and the business that effectively created the modern public-cloud infrastructure market. It offers on-demand compute, storage, databases, networking, analytics, machine learning and a very large catalogue of managed software services on a pay-as-you-go basis to developers, enterprises, governments and startups in markets around the world. AWS is not a consumer-facing brand in the ordinary sense; it is an enterprise technology platform brand whose customers are organisations that rent computing capacity instead of building their own data centres. The business grew out of Amazon's internal need to build scalable, reliable infrastructure for its own e-commerce platform. Amazon concluded that the same primitives — compute, storage and messaging — could be sold as utility services, and AWS launched publicly in 2006 with services such as Simple Storage Service (S3) and Elastic Compute Cloud (EC2). That first-mover position gave AWS a long lead in capacity, feature breadth and ecosystem, and it became Amazon's most profitable segment, funding much of the group's expansion. AWS's portfolio spans core infrastructure (EC2, S3, EBS, VPC), databases (RDS, DynamoDB, Aurora, Redshift), analytics and data warehousing, AI and machine learning services (SageMaker and, more recently, generative-AI offerings such as Bedrock), developer and DevOps tooling, security, and edge and content-delivery services. It also sells higher-level industry and productivity software, and operates a partner and marketplace ecosystem plus a large certification and training programme. Competitively, AWS is the long-standing leader in cloud infrastructure, ahead of Microsoft Azure and Google Cloud, though its share has been contested as rivals grew faster. Its brand positioning rests on breadth of services, global regions and availability zones, enterprise reliability and a very large partner network. AWS holds major annual events, notably re:Invent in Las Vegas, where it announces new services, and it markets heavily to enterprises, public-sector bodies and AI developers. Ownership is straightforward: AWS is a division of Amazon.com, Inc., the NASDAQ-listed group (ticker AMZN), and does not have its own separate listing. Its leadership has included Andy Jassy, who built AWS and later became Amazon's chief executive, and Matt Garman, who took over the AWS CEO role. The brand's present focus is on AI infrastructure, custom silicon, and defending its cloud leadership against Microsoft and Google.

History

AWS began inside Amazon as an engineering response to a practical problem: Amazon's own retail systems needed infrastructure that could scale quickly, recover from failure and be reused across teams. Rather than treating that capability as purely internal, Amazon decided to expose it as a set of web services that outside developers could rent by the hour or by the gigabyte. AWS was launched publicly in 2006, with Amazon S3 for storage and Amazon EC2 for compute among the defining early services, followed by databases, messaging and a steadily widening catalogue. The timing mattered. In the mid-2000s most companies built and operated their own server rooms, and the idea of renting virtual servers from a retailer was novel. AWS's early lead in capacity and features attracted startups first — internet companies that could not afford data centres — and then gradually enterprises, which began migrating workloads to the cloud. The launch of services such as Amazon RDS, DynamoDB, Redshift and later Lambda (serverless computing) extended AWS from raw infrastructure into managed platforms and data services. As AWS grew, it became the profit engine of Amazon. The division's operating income repeatedly exceeded that of the retail business, and it funded much of Amazon's later investment. Andy Jassy, who led AWS from its early days, became CEO of Amazon.com, Inc. in 2021, and Matt Garman subsequently took over as AWS CEO. AWS also built a large ecosystem of partners, consultants and independent software vendors, and a certification programme that became a de facto credential in enterprise IT. In the 2020s the competitive landscape tightened. Microsoft Azure and Google Cloud grew quickly, and AWS's share of cloud infrastructure spending came under pressure, even as the overall market expanded. AWS responded by deepening its AI offerings — including Amazon Bedrock for foundation models and custom silicon for training and inference — and by expanding its global region footprint. Its annual re:Invent conference remains the main stage for product announcements and for reinforcing its enterprise positioning.

  • 2021

    Andy Jassy, long-time AWS leader, became CEO of Amazon.com, Inc.

  • 2006

    AWS launched publicly, with Amazon S3 and Amazon EC2 among its defining early services.

  • Matt Garman became CEO of Amazon Web Services.

  • AWS introduced Amazon Bedrock for building with foundation models, deepening its generative-AI offering.

Products and positioning

Enterprise cloud infrastructure leader positioned on service breadth, global regions, reliability and partner ecosystem; premium, enterprise-grade public cloud.

  • Amazon EC2

    Resizable compute capacity in the cloud, the core of AWS's infrastructure offering.

  • Amazon S3

    Object storage service widely used for data lakes, backups and web content.

  • Amazon Bedrock

    Managed service for building generative-AI applications with foundation models.

  • Amazon SageMaker

    Platform for building, training and deploying machine-learning models.

  • AWS Lambda

    Serverless compute service that runs code in response to events.

Recent events

  • Unconfirmed

    UCL's Lecongta unveils pet AI agent and upgrades AI pet ecosystem[2]

    Reported:

    At the 28th Asia Pet Expo, Lecongta, UCL's human-pet smart-connection brand, announced a full upgrade of its AI pet ecosystem and unveiled a pet AI agent built on large language models and its own pet-specific model, in collaboration with Microsoft Azure and Amazon AWS for data security and compliance. The PetPhone pet AI phone with the AI agent is priced at 899 yuan, and the PetCam pet AI camera is expected to launch in September this year.

  • Ziyun Technology, Amazon AWS and Ping An Leasing form a regional cloud platform[3]

    Ziyun Technology, Amazon AWS and Ping An Leasing formed a regional cloud platform intended to provide one-stop services to small and micro manufacturers across technology, orders and capital.

Sources3 sources

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