LEGO Super Mario

LEGO Super Mario is a licensed product line within The LEGO Group's portfolio, developed under a partnership between the Danish toy maker and Nintendo. Launched in 2020, the line translates the side-scrolling platforming of Nintendo's Super Mario video games into physical LEGO brick courses. Its defining feature is an interactive electronic Mario figure (and later Luigi and Peach figures) that reacts to bricks with sound effects, collects digital coins and tracks play, blending construction toy play with video-game-style feedback. The range spans starter courses, expansion sets, character packs, and larger themed sets based on Super Mario characters and environments such as Bowser, Yoshi, and the Mushroom Kingdom. Sets are sold through LEGO's own retail channels, its online store, and third-party retailers worldwide. The line sits within LEGO's broader licensed-theme strategy alongside other entertainment franchises, and it targets both children and adult fans of Nintendo's games. As a brand line rather than a separate company, LEGO Super Mario has no independent ownership or financial reporting; it is part of The LEGO Group, which remains family-controlled and privately held. The brand's positioning emphasizes hands-on creativity combined with digital interactivity, and it has been extended over time with new waves of sets and interactive figures.

LEGO Super Mario emerged from a collaboration between The LEGO Group and Nintendo, announced in 2020 and launched with the Adventures with Mario Starter Course. The concept was unusual for LEGO: rather than a static display model, the line was built around an interactive electronic Mario figure that responds to action bricks with sounds and collects virtual coins as the builder moves it through a physical course. The line expanded with additional interactive figures, notably Luigi and Peach, allowing multiplayer-style play, and with successive waves of expansion sets, character packs and themed builds drawing on the Super Mario universe. Over time the range grew to include larger sets aimed at adult collectors alongside entry-level products for younger builders. As part of LEGO's licensed-theme portfolio, the brand benefits from LEGO's global distribution, its own retail stores and online store, and partnerships with third-party retailers. The line has no separate corporate history, ownership or financial reporting; its development and marketing sit within The LEGO Group's product organization and its licensing relationship with Nintendo.

• 2021

  The line expands with additional interactive figures and new waves of expansion sets.

• 2020

  The LEGO Group and Nintendo launch the LEGO Super Mario line with the Adventures with Mario Starter Course.

Licensed interactive construction toys that combine brick-building creativity with video-game-style digital play, aimed at children and Nintendo fans.

• Adventures with Mario Starter Course

• Character Packs

• Expansion Sets

• Unconfirmed

  LEGO Group launches new LEGO Super Mario sets featuring minifigures[2]乐高集团推出全新乐高超级马力欧系列，包含乐高小人仔prnasia.com

  Reported: 2026-08-26

  The LEGO Group announced a new LEGO Super Mario product line centered on minifigure role-play, including sets such as Mario's Beach Adventure (72055), Yoshi and Mario's House (72057), Mario Kart - Bowser's Chaos Race (72058), and Fire Mario and Bowser's Castle (72060). The minifigure line was first teased on social platforms during Mario Day earlier in the year, with the sets slated for 2027 release.

• 2021-04-20

  LEGO announces Luigi addition to LEGO Super Mario[3]乐高宣布路易吉加入乐高超级玛利欧系列chinatimes.com

  Reported: 2021-04-20

  The LEGO Group announced that Luigi would join the LEGO Super Mario product line, with the Luigi Adventures set planned for preorder from April 21 and release on August 1.

1. 1LEGO Super Mario official theme pagelego.com
2. 2乐高集团推出全新乐高超级马力欧系列，包含乐高小人仔prnasia.com
3. 3乐高宣布路易吉加入乐高超级玛利欧系列chinatimes.com