LEKAO
LEKAO (乐刻运动) is a Hangzhou-founded fitness industry internet platform operating a multi-brand chain of small-format gyms across China.
Last updated October 13, 2026
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Overview
LEKAO (乐刻运动) is a fitness industry internet platform founded in Hangzhou in 2015. It builds a digital middle platform connecting venues, users, coaches and services, and operates a matrix of offline fitness brands including 乐刻健身, FEELINGME, FitTribe, YOGA POD 小瑜荚, 活力番茄 and LOVEFITT, plus the online fitness brand HiLITTA launched in 2021. Its 乐刻健身 gyms are characterized by monthly payment, 24-hour access, smart technology, no sales pressure and a large volume of quality group classes. The company reports nearly 20 million registered users, over 15,000 contracted fitness coaches, and more than 2,000 stores across 50 cities.
History
LEKAO (乐刻运动) was founded in Hangzhou in 2015 as a fitness industry internet platform. It builds a digital middle platform connecting venues, users, coaches and services to digitally upgrade the fitness industry, improve operational efficiency and supply chain management, and create a new retail ecosystem for fitness services. Its 乐刻健身 small-format gyms are defined by monthly payment, 24-hour access, smart technology, no sales pressure and a large volume of quality group classes. The company has launched offline fitness brands including 乐刻健身, FEELINGME, FitTribe, YOGA POD 小瑜荚, 活力番茄 and LOVEFITT, and in 2021 launched the online fitness brand HiLITTA for home fitness. It reports nearly 20 million registered users, over 15,000 contracted fitness coaches, and more than 2,000 stores across 50 cities including Beijing, Shanghai, Hangzhou, Shenzhen, Chongqing, Wuhan, Nanjing, Jinan, Suzhou, Guangzhou, Ningbo, Chengdu, Xi'an, Changsha and Kunming. In 2019 it was recognized as a National High-Tech Enterprise; in 2020 it received the General Administration of Sport's 'National Sports Cause Outstanding Contribution Award'; in 2021 it received the title 'National Sports Industry Demonstration Unit' and was shortlisted as a Hangzhou unicorn enterprise. In the 2025 HFA Global Report, LEKAO ranked fifth globally by store count.
- 2025
In the 2025 HFA Global Report, LEKAO's store count ranks fifth globally.
- 2021
LEKAO launches the online fitness brand HiLITTA for at-home training.
- 2021
The LEKAO Sports Training Center and its personal-training team launch the coach management-trainee program.
- 2021
LEKAO receives "National Sports Industry Demonstration Unit" status and is named a Hangzhou unicorn enterprise.
- 2020
LEKAO receives the General Administration of Sport of China's "National Sports Undertaking Outstanding Contribution Award".
- 2019
LEKAO is recognized as a national high-tech enterprise.
- 2016
A fitness festival associated with LEKAO is established, becoming an annual event for fitness enthusiasts.
- 2015
LEKAO is founded in Hangzhou as a fitness-industry internet platform.
Products and positioning
Convenient, cost-effective, personalized and joyful fitness services; a 'national gym' standard and 'one-kilometer fitness circle'.
乐刻健身
Small-format gym brand characterized by monthly payment, 24-hour access, smart technology, no sales pressure and a large volume of quality group classes.
FEELINGME
Personal training studio brand under LEKAO offering unlimited monthly personal training packages.
FitTribe
Comprehensive physical training gym brand focused on simple, efficient and fun training.
HiLITTA
Online fitness brand launched in 2021 providing home fitness services.
乐刻集市 HILEFIT MARKET
Sports and fitness merchandise shopping platform covering health foods, sports supplements, sportswear and equipment.
Controversies
Recent events
LITTA home-fitness brand launched[7]
Reported:
Leke Sports announced the launch of LITTA as a new home-fitness brand.
Sources7 sources
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