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CMGE Technology Group

CMGE (中手游) is a Chinese mobile game publisher and developer known for licensing and adapting top IP into mobile titles for the China market and beyond.

Last updated October 30, 2026

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Overview

CMGE Technology Group (中手游), commonly known as Zhongshouyou, is a Chinese mobile game company headquartered in Shenzhen. It was founded in 2009 by Xiao Jian and grew out of the early wave of smartphone gaming in China, when feature-phone game distribution was giving way to iOS and Android app stores. The company positions itself primarily as an IP-driven mobile game publisher, acquiring or licensing well-known intellectual properties — including animation, comic, film and classic game franchises — and working with development studios to turn them into mobile titles for the Chinese market. CMGE's business spans game publishing, self-developed games and IP licensing. Its catalogue has historically leaned on well-known Chinese and Asian IP, including martial-arts and wuxia properties, anime-inspired titles and licensed game franchises, which it adapts for mobile play. The company distributes titles through major Chinese app stores and channels and has expanded into overseas publishing, particularly in Hong Kong, Taiwan, South Korea and Southeast Asia, where Chinese-style RPGs and IP games have an audience. The company is publicly listed on the Main Board of the Hong Kong Stock Exchange under the ticker 0302.HK, giving it access to international capital markets while operating its core business in mainland China. Like many Chinese game publishers, its fortunes are tied to the licensing approval cycle for domestic games, the performance of individual titles, and the strength of the IP it can secure. CMGE has also invested in and partnered with development studios and IP holders to secure content pipelines. In the brand landscape, CMGE is best understood as a mid-sized, IP-focused publisher rather than a platform operator: it does not run a major app store or social platform, but instead sits in the content layer of China's games industry, competing with larger publishers such as Tencent and NetEase and with other specialist IP-driven mobile game companies. Its brand identity is closely tied to the strength of its licensed franchises and its ability to bring them to mobile audiences.

History

CMGE was founded in 2009 by Xiao Jian, at a moment when China's games market was shifting from feature-phone Java games toward smartphone app stores. The company began as a mobile game publisher, aggregating and distributing titles through carrier and third-party channels, and gradually built a catalogue of licensed and self-developed games. A defining strategic choice was to build the business around intellectual property. Rather than relying solely on original titles, CMGE pursued licenses for popular animation, comic, film and classic game franchises, adapting them into mobile games aimed at Chinese players. This IP-centric model became the company's brand signature and shaped its partnerships with IP holders and development studios. As the Chinese mobile games market matured into one of the world's largest, CMGE expanded from pure publishing into co-development and self-development, and it invested in or partnered with studios to secure content pipelines. The company also moved into overseas publishing, targeting Hong Kong, Taiwan, South Korea and Southeast Asia, where Chinese-language and Chinese-style games travel well. CMGE listed on the Main Board of the Hong Kong Stock Exchange, trading under the ticker 0302.HK, which raised its profile among international investors and provided capital for content acquisition and expansion. Like other Chinese publishers, its operating rhythm has been shaped by the domestic game approval system, which regulates which titles can be commercially released in mainland China, and by the performance of individual flagship titles. In the 2020s the company has continued to position itself around IP-driven mobile games while navigating a more competitive and regulated domestic market, with larger platform-based competitors dominating distribution. Its brand remains tied to the strength of its licensed franchises and its ability to bring them successfully to mobile audiences.

  • 2009

    CMGE founded by Xiao Jian as a mobile game company in China.

  • Company builds an IP-centric publishing model, licensing animation, comic, film and game franchises for mobile adaptation.

  • CMGE lists on the Main Board of the Hong Kong Stock Exchange under ticker 0302.HK.

  • Expansion into overseas publishing in Hong Kong, Taiwan, South Korea and Southeast Asia.

Products and positioning

A mid-sized, IP-driven Chinese mobile game publisher and developer focused on adapting well-known franchises for mobile audiences in China and selected overseas markets.

  • IP-licensed mobile games

    Mobile titles adapted from animation, comic, film and classic game franchises.

  • Self-developed games

    Games developed in-house or with partner studios.

  • Overseas publishing

    Distribution of Chinese-style and IP games in Hong Kong, Taiwan, South Korea and Southeast Asia.

Recent events

  • CMGE to Launch Monster Loop: Beast God Reincarnation in Japan[2]

    Reported:

    CMGE announced that Monster Loop: Beast God Reincarnation, developed with a subsidiary of Feiyu Technology, will launch in Japan on August 27, 2026.

  • Unconfirmed

    CMGE Signs Strategic Cooperation With Hangzhou Tianqiong Interactive for Legend IPs[2]

    Reported:

    In the first half of 2026, CMGE signed a strategic cooperation with Hangzhou Tianqiong Interactive Network Technology, obtaining authorization for the classic IPs The Legend of Mir and The World of Legend, becoming one of the full-chain publishing and development partners for Legend-category games.

  • Unconfirmed

    CMGE Partners With Tencent Penguin Pictures on Chinese Paladin 3 Animation[2]

    Reported:

    CMGE signed a strategic cooperation with Penguin Pictures to co-produce the Chinese Paladin 3 animated series, which reached a peak in-site popularity of 18,103 shortly after launch.

  • CMGE Reports 2026 Interim Results With Narrowed Loss[2]

    Reported:

    CMGE (0302.HK) reported its 2026 interim results for the six months ended June 30, 2026, with total revenue of RMB 355 million and net loss attributable to shareholders narrowing about 86% to RMB 90 million from RMB 639 million a year earlier.

  • China Mobile Games completes acquisition of Beijing Softstar and mainland China rights to the Chinese Paladin IP[3]

    Reported:

    China Mobile Games completed the acquisition of the remaining 49% stake in Beijing Softstar and all mainland China rights to the Chinese Paladin IP, completing its acquisition of Beijing Softstar and those IP rights.

  • China Mobile Games announces conditional share subscriptions[4]

    Reported:

    China Mobile Games announced agreements under which Bilibili, Wide Fortune, and Century Network conditionally agreed to subscribe for 257.9 million newly issued shares for HK$851 million. The subscriptions were subject to completion; the article also states that the proceeds would be used to improve its IP game publishing and development business.

  • CMGE announces donation to support Hubei hospitals[5]

    Reported:

    CMGE announced a further donation of RMB 1.08 million to support the COVID-19 response in Hubei, including RMB 1 million designated for five hospitals. The article also reports that employees donated RMB 60,455.76 to Wuhan Leishenshan Hospital.

Sources5 sources

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