七貨街

Qihuojie (七货街) is a Chinese snack-chain brand founded in 2016 and headquartered in Hefei, Anhui, operating under the mission of "bringing good food from around the world to every family." It selects branded snacks from more than 30 countries, states strategic cooperation with over 1,000 major brands, and sells more than 10,000 products. The brand began with a "big-brand snack discount" direction and a "no off-brand products" proposition, transitioned in 2025 to a "selected food discount supermarket," and in 2026 completed a strategic upgrade to a "fresh snack collection store" built on a three-dimensional category matrix of fresh snacks, freshly prepared food, and big-brand snacks. Its stated positioning is a fresh snack collection store, with the vision of becoming a world-class selected-food supermarket and the preferred channel for over 100 million families buying food.

Qihuojie was founded in 2016 and is headquartered in Hefei, Anhui, as a snack-chain brand with the mission of "bringing good food from around the world to every family." It selects big-brand snacks from more than 30 countries, states cumulative strategic cooperation with over 1,000 major brands, sells more than 10,000 products, and reports total served consumer visits exceeding 100 million. At its founding, Qihuojie set "big-brand snack discount" as its core direction and adhered to a "no off-brand products" commercial proposition. In 2025 it transitioned to a "selected food discount supermarket," and in 2026 it formally completed a strategic upgrade from "big-brand snack store" to "fresh snack collection store," building a three-dimensional category matrix of "fresh snacks + freshly prepared food + big-brand snacks." The brand states it has built manufacturing-style supply chain capabilities through self-built factories for key categories, self-built cold-chain logistics, and a self-built data middle platform. Its stated corporate purpose is "only selling reassuring food we would give our family," with a low-price strategy of "double compensation for price differences if bought more expensively in the same city," and it states it was the first in the industry to implement a "three-no return" service commitment. In 2026 the company held its tenth anniversary celebration in Hefei on August 28, where a market-position statement from Shangpu Consulting certified Qihuojie as No. 1 nationwide in store count among comprehensive fresh snack collection stores.

Fresh snack collection store; selected food discount supermarket

• Fresh snacks

• Freshly prepared food

• Big-brand snacks

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5. 5Wikidata Q136334633wikidata.org