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Qimao Novel

Qimao Novel is a Chinese digital-reading platform offering free access to online fiction and connecting readers with Qimao’s original-literature and copyright-adaptation ecosystem.

Last updated October 1, 2026

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Overview

Qimao Novel, presented on its website as 七猫免费小说, is the consumer digital-reading app and platform of Qimao, a cultural-entertainment internet company headquartered in Shanghai. The company says the app formally launched in August 2018 and focuses on providing users with legitimate, free, quality online literature. Its web presence includes the Qimao Chinese website, where readers can browse fiction rankings and genres and where writers can find author services and publishing opportunities. The platform’s catalog spans popular online-fiction categories. The supplied homepage shows women’s and men’s original-fiction sections, including romance and family stories, historical and time-travel fiction, fantasy, cultivation, urban fiction, and other genre titles. The site also displays popularity and new-book rankings, author profiles, and information about works that have received or completed adaptations. Qimao identifies audio drama, film and television, comics, publishing, translation and overseas distribution among the kinds of derivative rights and activities connected to its literary properties. The reader-facing app sits alongside Qimao Chinese Network (七猫中文网), an original-literature platform for writers that the company says launched in May 2017 under the name Wutong Chinese Network (梧桐中文网). Qimao describes its broader business as combining digital reading, original-content development and copyright operations, with expansion into screen, audio, animation, publishing and international literary rights. The company reports that Qimao Free Novel had served more than 600 million users; this is a company-reported figure appearing on its About page, rather than an independently verified current count. Qimao says it received strategic investment from Baidu in July 2019 and acquired Zongheng Literature in October 2021. The supplied materials do not identify the platform’s founder, current controlling owner, or named executives. Qimao’s About page identifies Shanghai Qimao Culture Media Co., Ltd. as the company behind the website and gives its headquarters as floors 25–26 of Qiantan Center, 555 Haiyang West Road, Pudong New Area, Shanghai. The platform is positioned around free access to online fiction, supported by a large catalog, reader rankings, writer recruitment and services, and the development and licensing of original works.

History

Qimao’s digital-reading and original-literature services developed as parts of a wider cultural-entertainment internet business. The company’s About page says Qimao Chinese Network, originally named Wutong Chinese Network, launched in May 2017. It was established as a platform for online-fiction authors, offering creative guidance and copyright-related services. Qimao describes the site’s work as content incubation and says its editorial operation supports the selection, packaging and operation of literary projects. The company also reports holding reality-themed writing competitions and author conferences, activities intended to engage writers and develop original works. The consumer app followed in August 2018, when Qimao Free Novel formally launched. Qimao calls it a flagship product and says it focuses on providing legal, free online-literature reading. Its website presents genre browsing, popularity and new-book rankings, author information and notices about adaptations. This reader-facing service is complemented by the writer-facing Qimao Chinese Network, joining reading distribution with the cultivation and operation of original literary content. In July 2019, Qimao says it received strategic investment from Baidu. The supplied company material does not specify investment terms or establish that Baidu is the platform’s current owner. In October 2021, Qimao says it acquired Zongheng Literature, a move that added a named literary business to its wider content and copyright activities. The company later described its business as extending beyond reading and author services into film and television, audio, animation, publishing adaptations and the international distribution of online literature. The current website material shows the platform operating with separate men’s and women’s fiction sections, rankings, writer recruitment and information about works with audio, screen, comic or translation adaptations. It also presents author-focused policies and content initiatives. In a June 2026 notice, Qimao Chinese Network announced a dedicated reporting channel for suspected unauthorized adaptations and suspected plagiarism or content laundering. In July 2026, Shanghai Qimao Culture Media published a separate warning that unauthorized parties were using the Qimao name in scams, and said official products and activities are announced through official channels. These notices document the company’s stated copyright-protection and user-safety communications; they do not establish the outcome of any particular investigation. The company’s About page gives its headquarters as Qiantan Center in Shanghai’s Pudong New Area and says it has offices in Beijing, Wuhan and Chengmai, Hainan. It also reports more than 800 employees and more than 600 million users served by Qimao Free Novel. These are company-reported figures. The supplied evidence does not identify a founder, current chief executive, or the present ownership structure.

  • Qimao Chinese Network launched as Wutong Chinese Network, according to the company.

  • Qimao Free Novel formally launched.

  • Qimao received strategic investment from Baidu, according to its About page.

  • Qimao acquired Zongheng Literature, according to its About page.

  • Qimao Chinese Network announced a dedicated channel for authors to report suspected infringement.

  • Shanghai Qimao Culture Media issued a warning about scams impersonating the Qimao brand.

Products and positioning

A free digital-reading platform centered on online fiction, paired with original-literature and copyright-development services.

  • Qimao Free Novel

    The company’s reader-facing digital-reading app, launched in August 2018 and focused on free online literature.

  • Qimao Chinese Network

    An original-literature and author-services platform launched in May 2017 as Wutong Chinese Network.

  • Copyright adaptation and distribution activities

    Qimao identifies screen, audio, animation, publishing and overseas literary rights among its derivative-content activities.

Controversies

  • Brand impersonation and scam warning

Read more

Brand decisions

  • Dedicated author copyright-reporting channelsOther
  • Official-channel and anti-fraud guidanceOther

Sources4 sources

Cite this profile: Cite the canonical profile. /brand-wiki/七猫小说 · Editorial policy · How profiles are compiled