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Maetoku Forvelts Co., Ltd.

A Japanese M&A advisory firm specializing in small-business exit strategies, business succession, and digital/EC consulting.

Last updated September 29, 2026

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Overview

Maetoku Forvelts Co., Ltd. is a Japanese professional services firm headquartered in Osaka that provides M&A advisory, exit strategy support, and digital consulting, primarily for small and medium-sized enterprises. The company operates under the service brand EXIT PARTNERS and is led by founder and representative director Tomozumi Maeno, a former newspaper journalist who studied at UC Berkeley Extension and later founded multiple companies in Silicon Valley. The firm was established in its current form on May 1, 2019, through the consolidation of several predecessor businesses, including a server hosting company, an e-commerce subsidiary, and a specialty industrial oil business. Its core services include seller advisory for business owners seeking to sell their companies, buyer advisory for those looking to acquire small businesses, M&A brokerage, and specialized diagnostics for enterprise value and AI readiness. The company positions itself as a one-stop partner for small-business owners, aiming to design both an ideal 'entrance' (business launch or acquisition) and a 'happy exit' (sale or succession). It is registered with the Small and Medium Enterprise Agency as an M&A support organization and is a certified partner of BATONZ, a major Japanese M&A platform. The firm also offers free online diagnostic tools, such as the AI-Ready M&A Score and EC valuation diagnostics, to help business owners assess and improve their company's value before a sale. With a focus on the growing small-business M&A market in Japan, Maetoku Forvelts combines hands-on operational experience with advisory expertise to support business owners through every stage of the exit process.

History

The history of Maetoku Forvelts Co., Ltd. is closely tied to the entrepreneurial career of its founder, Tomozumi Maeno. In 1997, Maeno started a server hosting business as a sole proprietor in Silicon Valley, USA. In 2000, he incorporated the business as Extra Communications Co., Ltd. (株式会社エクストラコミュニケーションズ). In 2009, an e-commerce subsidiary, Excommerce Co., Ltd. (株式会社エクスコマース), was established. In 2011, the company sold a beauty-related e-commerce site, followed by the sale of a construction hardware e-commerce site in 2015. In 2013, a Singapore entity, xBounds Asia Pte Ltd., was established. In 2017, Maeno inherited Maetoku Special Industrial Oil (前野特殊工作油, known as Maetoku), a business that would later become part of the current company. On May 1, 2019, Maetoku Forvelts Co., Ltd. was established through the consolidation of these businesses, and it began full-scale M&A support services. In 2021, the industrial oil business was sold. In 2025, the company launched EXIT PARTNERS and M&A advisory services, marking a renewed focus on small-business exit support. The company is registered with the Small and Medium Enterprise Agency as an M&A support organization and is a certified partner of BATONZ, a major Japanese M&A platform.

  • 2025

    Launched EXIT PARTNERS and M&A advisory services.

  • 2021

    Sold the industrial oil business.

  • 2019

    Established Maetoku Forvelts Co., Ltd. through consolidation; began full-scale M&A support.

  • 2017

    Inherited Maetoku Special Industrial Oil business.

  • 2015

    Sold a construction hardware e-commerce site.

  • 2013

    Established Singapore entity xBounds Asia Pte Ltd.

  • 2011

    Sold a beauty-related e-commerce site.

  • 2009

    Established e-commerce subsidiary Excommerce Co., Ltd.

  • 2000

    Incorporated as Extra Communications Co., Ltd.

  • 1997

    Started server hosting business as a sole proprietor in Silicon Valley, USA.

Products and positioning

Specialized M&A advisory for small and medium-sized businesses, with a focus on exit strategy and value enhancement.

  • EXIT PARTNERS

    Seller advisory service for small business owners aiming for a 100 million yen exit, including free valuation and full support from value enhancement to sale execution.

  • M&A起業・買収顧問

    Buyer advisory program targeting deal closure within 6 months, with direct involvement from the representative who has experienced three exits.

  • AI-Ready M&A Score

    Free diagnostic tool that scores a company's AI readiness on a 100-point scale and estimates its impact on M&A valuation.

  • ECバリュエーション

    Valuation diagnostic specialized for e-commerce businesses, connecting score to exit value.

  • 経営者保証解消プログラム

    Program to strategically eliminate personal guarantees by business owners, minimizing exit risks.

  • Rule of 40 簡易診断ツール

    Diagnostic tool for SaaS companies based on the international Rule of 40 benchmark.

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