Five
Japanese brand
Last updated November 4, 2026
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Overview
FIVE is a historic entertainment venue in the Five Points district of Jacksonville, Florida. The building began operating in March 1927 as the Riverside Theater and became an important early cinema site in the state. It was the first theater in Florida equipped to present talking pictures and was reportedly among the earliest such venues in the United States. Its opening program was Don Juan, starring John Barrymore and Mary Astor. The theater was designed by Roy Benjamin, a prominent Florida theater architect whose later work included Jacksonville's Florida Theatre. The cinema occupied part of a larger Italian Renaissance Revival building in the Riverside and Avondale area, a neighborhood whose Five Points commercial district was developing rapidly in the 1920s. The property underwent several changes during the twentieth century. A 1949 remodeling introduced the Five Points Theater name and the marquee that became a lasting visual feature of the building. The cinema closed in 1977 and was subjected to an attempted modernization the following year. In the early 1980s, the movie operation shut down, and River City Playhouse used the space beginning in 1984. The venue was later converted into a nightclub known as Club 5, which operated until 2004. A major restoration began in 2004 after local automobile dealer Mike Shad acquired the property. The four-year project reportedly cost $4.5 million and addressed the theater as part of a larger mixed-use building containing residential, commercial, office, and retail space. The historic marquee was restored even though it was not original, because it was regarded as an important part of the building's identity. The restored property was known for a period as the 5 Points Theatre and Historic Event Facility. It also hosted private events and cultural programs, including Jacksonville Film Festival screenings, the Citrus Cel Animation Festival, a horror film festival, and the Jacksonville edition of the 48 Hour Film Project. In 2010, the theater adopted an art-house programming model focused on foreign, independent, classic, late-night, and special-event films. During 2011, Tim Massett and Shana David-Massett raised money to take over and refresh the venue. Massett, a Jacksonville native with prior movie-theater management experience in Minnesota, secured $102,450 through online crowdfunding and private loans. The improvements included a larger screen, sound treatment, and tiered seating. The theater reopened in December 2011 as Sun-Ray Cinema at 5 Points, combining mainstream releases with independent, unusual, and cult films. Its hospitality offer included beer, wine, sandwiches, hummus, house-made pizza, baked goods, and multiple vegan, vegetarian, and gluten-free choices. A second auditorium was added in 2014, expanding its capacity and programming flexibility. In 2016, PETA ranked Sun-Ray Cinema as its leading theater choice for people who did not eat animal products, citing the venue's food options. The property's next major transition followed its sale in 2024 to Atlanta developer Southbank Partners for a reported $7 million. The existing cinema operators' lease was not renewed, prompting a change in the venue's operating model. Marathon Live, a Nashville-based facility-management company, subsequently renovated the building for music use. The work preserved the historic facade and many original interior elements while adding contemporary concert infrastructure, including upgraded sound and lighting, an expanded balcony, renovated restrooms, and a VIP loft in the former projection booth. The venue reopened in May 2025 under the name FIVE as a mid-sized music hall with standing capacity of approximately 1,250. Its launch concert, featuring BoyWithUke, took place on May 13, 2025. Early bookings also included performers such as Kameron Marlowe, Turnover, Aly & AJ, Bowling for Soup, Descendents, and Alkaline Trio. FIVE therefore represents the latest stage in a nearly century-long sequence of cinema, theater, nightclub, event, art-house, and live-music uses.
History
The building now known as FIVE opened in March 1927 as the Riverside Theater in Jacksonville's Five Points district. Designed by Roy Benjamin, it was part of an Italian Renaissance Revival structure and became the first Florida theater equipped for talking pictures. Its opening film was Don Juan. The property was remodeled in 1949 and renamed the Five Points Theater, with a marquee that remained central to its public identity. The movie theater closed in 1977 and underwent an unsuccessful modernization attempt in 1978. In the early 1980s, the cinema operation ended, and River City Playhouse moved into the space in 1984. The building later became Club 5, a nightclub that closed in 2004. That year, Mike Shad purchased the property and initiated a four-year, $4.5 million restoration. The renovated mixed-use building included residential units, office and commercial space, retail space, and the theater. It hosted private events and several film and cultural festivals during this period. The venue adopted an art-house film identity in 2010, screening foreign, independent, classic, and late-night films as well as special programs. In 2011, Tim Massett and Shana David-Massett raised $102,450 through online fundraising and private loans to take over and improve the venue. It reopened in December 2011 as Sun-Ray Cinema at 5 Points with upgraded screening and seating facilities. The cinema combined new releases with lesser-known, cult, and repertory titles, and added a food and beverage program featuring beer, wine, pizza, sandwiches, baked goods, and plant-based options. A second auditorium followed in 2014. The property changed hands again in 2024 when Southbank Partners acquired it and did not renew the cinema operators' lease. Marathon Live renovated the site for concerts, retaining much of its historic appearance while installing modern production and audience amenities. The building reopened as FIVE in May 2025, operating as a music hall with an approximate standing capacity of 1,250. The launch concert by BoyWithUke took place on May 13, 2025. This transition made FIVE the latest operating identity of a building that has served successively as a movie theater, playhouse, nightclub, event facility, art-house cinema, and concert venue.
- 2025
FIVE reopens as a music venue
[1]Marathon Live completed a concert-oriented renovation, and the venue reopened as FIVE in May. BoyWithUke played the opening concert on May 13.
- 2024
Southbank Partners acquires the property
[1]The building was sold to Southbank Partners, and the existing cinema operators' lease was not renewed.
- 2014
Second auditorium added
[1]Sun-Ray Cinema expanded its cinema capacity with a second auditorium.
- 2011
Sun-Ray Cinema at 5 Points launches
[1]Following a fundraising and renovation effort led by Tim Massett and Shana David-Massett, the venue reopened under the Sun-Ray Cinema name in December.
- 2010
Theater adopts an art-house film format
[1]Programming shifted toward foreign, independent, classic, and late-night films, along with special events and concerts.
- 2004
Historic restoration begins
[1]Mike Shad acquired the property and began a four-year restoration reported to cost $4.5 million.
- 1991
Club 5 nightclub opens
[1]The property was remodeled as a nightclub known as Club 5, which operated until 2004.
- 1984
River City Playhouse occupies the former cinema
[1]After the movie theater shut down, the acting group River City Playhouse moved into the space.
- 1949
The building is remodeled and renamed Five Points Theater
[1]A remodeling introduced the Five Points Theater name and the marquee that remained associated with the property.
- 1927
Riverside Theater opens
[1]The theater opened in March and became the first Florida venue equipped to show talking pictures. Its first talkie was Don Juan.
Products and positioning
A historic Five Points entertainment landmark that evolved from an early talking-picture theater and independent cinema into a contemporary live-music venue while retaining elements of its architectural and cultural heritage.
Film exhibition · 2010
Art-house cinema
During the Sun-Ray Cinema era, the venue presented a mix of new releases, foreign and independent films, classic cinema, cult titles, late-night screenings, and special film programs. Its programming differentiated it from a conventional multiplex by combining current films with repertory and niche selections.
Hospitality · 2011
Food and beverage program
Sun-Ray Cinema offered beer and wine alongside sandwiches, hummus, house-made pizza, baked goods, and specialty toppings. The menu also included vegan, vegetarian, and gluten-free choices, making concessions part of the venue's identity rather than a secondary cinema service.
Live entertainment · 2025
FIVE live-music hall
FIVE is a mid-sized concert venue with an approximate standing capacity of 1,250. Its renovation added modern sound and lighting systems, an expanded balcony, upgraded restrooms, and a VIP loft created from the former projection booth while preserving important historic features.
Brand decisions
2025
Convert the former cinema into FIVE music hallStrategyBackground
After the property changed ownership and the cinema operators' lease was not renewed, the building was prepared for a new entertainment format.
Action taken
Marathon Live renovated the venue for concerts, preserving historic elements while adding contemporary production, balcony, restroom, and VIP facilities.
Aftermath
FIVE reopened in May 2025 with a standing capacity of approximately 1,250 and began booking touring music acts.
2011
Reopen as Sun-Ray Cinema at 5 PointsStrategyBackground
Tim Massett and Shana David-Massett raised funds to take over and refresh the venue.
Action taken
The operators upgraded the screen, acoustics, and seating, then reopened the theater with a hybrid schedule of new, independent, and cult films.
Aftermath
The cinema expanded its food and beverage offer and added a second auditorium in 2014.
Funds raised. $102,450 (2011)
2010
Shift to an art-house cinema modelStrategyBackground
The restored theater sought a distinctive role within Jacksonville's entertainment market.
Action taken
Programming was oriented toward foreign, independent, classic, late-night, and special-event films.
Aftermath
The venue became a recognized cultural and film-event site and later operated under the Sun-Ray Cinema name.
Recent events
- Unconfirmed
Xiaomi Youpin launches FIVE disinfection lamp[2]
Reported:
Xiaomi Youpin launched the FIVE smart disinfection lamp as a crowdfunding product in China. The article says it uses ultraviolet technology and is priced at RMB 149.
Mental Health Bahamas announces partnership with FIVE exhibition[3]
Mental Health Bahamas announced that it would partner with the FIVE art exhibition on October 10, 2019, at Hillside House to promote mental health awareness and the eradication of child abuse.
Sources3 sources
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