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Ideal Novin Emrooz

Retailer / private label

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Iranian online retailer and installer of HVAC, heating, water-treatment and pool equipment based in Tehran.

Last updated September 27, 2026

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Overview

Ideal Novin Emrooz (Persian: ایده آل نوین امروز, also styled ایده آل امروز) is an Iranian commercial company active in the sale and installation of building-services and mechanical systems, particularly air-conditioning and heating equipment. It operates from Tehran and runs an online storefront at idealemrooz.com, positioning itself as a specialist supplier of installation equipment (تجهیزات تاسیساتی) for homes and buildings. The company's catalogue is organized around several core categories: split and gas air conditioners (اسپیلت و کولر گازی), wall-mounted and floor-standing gas boilers or packages (پکیج های گرمایشی), water pumps (پمپ های آب), water-treatment systems (تصفیه آب), and pool, sauna and jacuzzi equipment (تجهیزات استخر، سونا و جکوزی). Its homepage highlights selected products from well-known brands sold in the Iranian market, including Iran Radiator (ایران رادیاتور) boilers such as the G35, M24FF, L28FF, L36FF, Z36FF and L24FF models, and Botan (بوتان) Perla Pro 24i and 32RSi wall-mounted packages. It also advertises Hisense gas coolers with a five-year compressor warranty and an 18-month warranty on technical parts. Beyond product sales, Ideal Novin Emrooz presents itself as a service provider that installs the systems it sells, and it offers expert consultation to help customers choose equipment. The website emphasizes "superior quality, reasonable price and guaranteed warranty" and organizes content by product category and by season, reflecting the seasonal demand for cooling and heating equipment in Iran. As of the available evidence, the company is a private Iranian business with no disclosed parent group, ownership structure or founding date. Its public identity is that of a Tehran-based specialist retailer and installer in the building-services sector rather than a manufacturer of branded goods.

History

Ideal Novin Emrooz is an Iranian company operating in the building-services and mechanical-equipment sector, based in Tehran. Public evidence describes it as a company active in the sale and installation of installation systems such as air-conditioning and heating equipment. Its online presence at idealemrooz.com presents a structured e-commerce catalogue covering cooling, heating, water supply and leisure-water categories. The company's commercial model combines retail of branded equipment with installation services and expert consultation. Its homepage features product categories including split and gas air conditioners, heating packages (boilers), water pumps, water-treatment systems, and pool, sauna and jacuzzi equipment. It highlights selected products from established brands available in Iran, such as Iran Radiator boilers (models G35, M24FF, L28FF, L36FF, Z36FF and L24FF), Botan Perla Pro wall-mounted packages (24i and 32RSi), and Hisense gas coolers advertised with a five-year compressor warranty and an 18-month warranty on technical parts. The website is organized both by product category and by season, reflecting the seasonal nature of demand for cooling and heating in Iran. Marketing copy emphasizes "superior quality, reasonable price and guaranteed warranty," and the company invites customers to contact it for price quotations on specific models. No founding date, founder, ownership structure, parent company or listing status is disclosed in the available evidence. The company appears to be a private Iranian business focused on the domestic market. Its identity is that of a specialist retailer and installer rather than a manufacturer, and its brand relationships are with third-party equipment makers whose products it distributes and installs.

Products and positioning

Specialist online retailer and installer of building-services equipment, emphasizing quality, competitive pricing and guaranteed warranties.

  • Iran Radiator G35 floor-standing gas package

    Floor-standing gas boiler package listed among featured products.

  • Iran Radiator M24FF wall-mounted gas package

    Wall-mounted gas boiler package listed among featured products.

  • Iran Radiator L28FF wall-mounted gas package

    Wall-mounted gas boiler package listed among featured products.

  • Iran Radiator L36FF wall-mounted gas package

    Wall-mounted gas boiler package listed among featured products.

  • Iran Radiator Z36FF floor-standing package

    Floor-standing boiler package listed among featured products.

  • Iran Radiator L24FF wall-mounted gas package

    Wall-mounted gas boiler package listed among featured products.

  • Botan Perla Pro 24i wall-mounted package

    Wall-mounted boiler package listed among featured products.

  • Botan Perla Pro 32RSi wall-mounted package

    Wall-mounted boiler package listed among featured products.

  • Hisense gas coolers

    Advertised with a 5-year compressor warranty and 18-month warranty on technical parts.

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