Broadcast (Company)
Israeli television, film and commercial production company and the country's largest post-production house, founded in 1990.
Last updated September 29, 2026
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Overview
Broadcast (Hebrew: ברודקאסט) is an Israeli production company founded in 1990 by Danny Shafar and Yoav Barkai. It operates in television, film and commercial production as well as post-production, and it rents out studios, video cameras and professional filming equipment. It is described as one of the three largest production houses in Israel and as the largest post-production company in the country, handling a large share of the commercials made for major advertisers. The company is privately held: 75% is owned by Danny Shafar and 25% by Yoav Barkai. It runs recording-studio complexes in Tel Aviv and Holon containing several studios of different sizes, and it opened an additional branch in Ramat HaHayal offering post-production services to advertising agencies in that area. Broadcast employs around 75 people in addition to many freelancers. Through the first decade of the 21st century, Broadcast produced Israeli commercials for many companies, including Tnuva, Disney, Altice, Leumi, McDonald's, Kimberly-Clark and Bezeq. Its production credits span broadcasters, studios and content groups such as Teddy, the Second Authority for Television and Radio, Comedy Central Israel, Noga Communications, Paramount Global, Black Sheep Film Productions Ltd., Jerusalem Capital Studios, United King, Netflix, Hop! Media Group, ADD agency, the Israeli Public Broadcasting Corporation, Disney, Altice, Bezeq, Slutzky Communications, Imagine Media Kids, Sonocol Jerusalem, Brosh Quality Productions, Yoav Gross Productions and T.T.V. Productions Ltd. Its television output includes a long list of Israeli series and children's programmes, among them HaShir Shelanu, HaPijamot, Shemesh, HaShminiya, Shovrei Galim, HaHamama, HaKokhav HaBa, Alifim, HaChayim Ze Lo HaKol, Mishpacha Sholetet, Sabri Maranan, Mishpacha Lo Bochrim, Muli VeTzumi, HaNefilim, Aba Metapelet, Tzafuf, Achoti Kaftza Kita, Ternig, Machane Aba, HaShchuna Shel Hop!, Elisha and Parpar Nechmad. Broadcast has also been active in acquiring historic assets and new technology: in 2006 it bought the historic Mapai printing press for 1.2 million dollars, and it acquired the Phantom HD camera, positioning itself at the front of Israeli high-definition and 3D production. It remains a privately held Israeli production and post-production brand.
History
Broadcast was founded in 1990 by Danny Shafar and Yoav Barkai. From its base in Israel it built a business spanning production and post-production, and it grew into one of the three largest production houses in the country as well as its largest post-production company. Ownership has remained concentrated in the hands of the two founders: 75% for Danny Shafar and 25% for Yoav Barkai. The company established recording-studio complexes in Tel Aviv and Holon, with several studios of different sizes, and later opened an additional branch in Ramat HaHayal providing post-production services to advertising agencies in that area. It employs around 75 people alongside many freelancers. During the first decade of the 21st century, Broadcast produced Israeli commercials for a wide range of companies, including Tnuva, Disney, Altice, Leumi, McDonald's, Kimberly-Clark and Bezeq. Its production work extended across broadcasters, studios and content groups such as Teddy, the Second Authority for Television and Radio, Comedy Central Israel, Noga Communications, Paramount Global, Black Sheep Film Productions Ltd., Jerusalem Capital Studios, United King, Netflix, Hop! Media Group, ADD agency, the Israeli Public Broadcasting Corporation, Disney, Altice, Bezeq, Slutzky Communications, Imagine Media Kids, Sonocol Jerusalem, Brosh Quality Productions, Yoav Gross Productions and T.T.V. Productions Ltd. Its television catalogue includes series and children's programmes such as HaShir Shelanu, HaPijamot, Shemesh, HaShminiya, Shovrei Galim, HaHamama, HaKokhav HaBa, Alifim, HaChayim Ze Lo HaKol, Mishpacha Sholetet, Sabri Maranan, Mishpacha Lo Bochrim, Muli VeTzumi, HaNefilim, Aba Metapelet, Tzafuf, Achoti Kaftza Kita, Ternig, Machane Aba, HaShchuna Shel Hop!, Elisha and Parpar Nechmad. Broadcast also invested in historic assets and new technology. In 2006 it acquired the historic Mapai printing press for 1.2 million dollars, and it purchased the Phantom HD camera, reinforcing its position in high-definition and 3D production in Israel. The company remains privately held and active.
- 2006
Broadcast acquires the historic Mapai printing press for 1.2 million dollars.
- 1990
Broadcast is founded by Danny Shafar and Yoav Barkai.
Broadcast acquires the Phantom HD camera.
Broadcast opens an additional branch in Ramat HaHayal for post-production services to advertising agencies.
Products and positioning
One of Israel's three largest production houses and the country's largest post-production company, serving major advertisers, broadcasters and international content groups.
HaShir Shelanu
HaPijamot
Shemesh
HaShminiya
Shovrei Galim
HaHamama
HaKokhav HaBa
Alifim
HaChayim Ze Lo HaKol
Mishpacha Sholetet
Sabri Maranan
Mishpacha Lo Bochrim
Muli VeTzumi
HaNefilim
Aba Metapelet
Tzafuf
Achoti Kaftza Kita
Ternig
Machane Aba
HaShchuna Shel Hop!
Elisha
Parpar Nechmad
Sources2 sources
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