TransTech Service

Corporate brand

One of Russia's largest regional automotive dealer groups, founded in 1992 in Naberezhnye Chelny and operating over 100 dealerships across the Volga region.

Last updated September 29, 2026

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Overview

TransTech Service (ТрансТехСервис, commonly abbreviated as ТТС) is a major Russian automotive dealership group founded on 26 October 1992 in Naberezhnye Chelny, Republic of Tatarstan. The company began as a small technical service business operating out of a three-room apartment and grew into one of the country's largest regional auto retailers. Its founder, Vyacheslav Zubarev, led the company until 2020, when his son Daniil Zubarev took over as director; Vyacheslav Zubarev has served as chairman of the board of directors since 2008. ТТС operates through three main business lines: new car sales, used car sales, and after-sales service. As of 2025, the group encompasses 110 dealership centers selling new vehicles and 14 used-car showrooms, representing more than 40 automotive brands. Its brand portfolio spans global marques such as BMW, Toyota, Hyundai, Kia, Volkswagen, Audi, and Lexus, alongside Chinese and domestic brands including Haval, Chery, Geely, Changan, LADA, and Moskvich. The company also offers leasing, trade-in, insurance, and corporate fleet services, and has developed its own line of auto parts and technical fluids under the ТТС I Запчасти brand. Geographically, ТТС is concentrated in the Volga Federal District, with a presence in cities such as Kazan, Naberezhnye Chelny, Ufa, Izhevsk, Cheboksary, Yoshkar-Ola, Sterlitamak, Almetyevsk, Nizhnekamsk, and Orenburg. The group has been repeatedly recognized in professional awards, including multiple wins at the «Автодилер года» (Auto Dealer of the Year) ceremony. In 2020, it was included in Russia's list of systemically important enterprises. By 2025, it ranked among the top-50 best employers in Russia according to hh.ru and led Russian auto dealers in the number of new dealership openings that year. ТТС remains a private company owned by the Zubarev family. It has consistently ranked among the largest private companies in Russia in Forbes' annual list and has held leading market positions in Tatarstan and Bashkortostan. The group continues to expand its digital services, geographic footprint, and brand partnerships, adapting to the significant restructuring of the Russian automotive market after 2022.

History

TransTech Service (ТрансТехСервис, ТТС) was registered on 26 October 1992 in Naberezhnye Chelny, Republic of Tatarstan, by founder Vyacheslav Zubarev. The company's name reflected its initial focus on technical servicing of transport. Its first office was a three-room apartment in the 14th complex of Naberezhnye Chelny: the director's office was in the kitchen, the commercial department in a bedroom, and clients were received in the living room. Initial capital was formed from bank credits. In the 1990s, passenger car sales were largely conducted via barter schemes, with deals made in city parking lots. In 1993, ТТС signed a contract with AvtoVAZ. In 1995, it opened its first full-fledged auto center — a LADA showroom — in Naberezhnye Chelny, and also opened an office in Kazan. By mid-1997, annual sales exceeded 5,500 vehicles. In 1997, the company secured official dealership agreements with BMW's Russian representative office, became the first company to sign a direct dealership contract for Hyundai vehicle supply, and also signed an agreement with Daewoo. In 1998, a BMW dealership center opened in Kazan (fully renovated in 2019), and the company began operations in Ufa, selling domestic and foreign cars from a rented lot. Throughout the 2000s and 2010s, ТТС rapidly expanded its brand portfolio and geographic reach. Official agreements were signed with Land Rover (2000), Renault (2001), Toyota and Mitsubishi (2002), KIA (2004), Audi, Jaguar, Mazda, Ford, SsangYong, and Peugeot (2006), Porsche, MINI, and Chevrolet (2007), Opel and Subaru (2008), Lexus and Volkswagen (2009), GM-Avtovaz (2010), Skoda (2011), UAZ (2013), and Jeep (2014). By 2007, the company employed over 1,700 people, held dealership contracts with 12 foreign manufacturers, and operated a network of 27 showrooms. In 2010, sales reached 23,500 vehicles, a 52% increase over 2009. A second KIA dealership center opened in Kazan in 2011. By 2012, ТТС was an official dealer for 23 automotive brands, with 50 auto centers and 4 used-car showrooms across 9 Russian cities, employing over 4,000 people. In 2013, the company opened 18 new and reconstructed auto centers in Volga region cities (Naberezhnye Chelny, Kazan, Nizhnekamsk, Ufa, Izhevsk, Cheboksary, Yoshkar-Ola, Sterlitamak, Almetyevsk), capturing 2.1% of the Russian market. In 2015, ТТС opened the first OFF-ROAD Park in Tatarstan for testing off-road vehicles. In November 2016, it acquired two auto centers in Orenburg from a bankrupt local dealer and began selling Renault and BMW there; revenue grew 27% that year. In 2018, a modern Volkswagen dealership center opened in Naberezhnye Chelny — the first Digital auto showroom in Tatarstan. In 2019, the company opened Megamall ТТС, a 7-hectare used-car sales site, the largest of its kind in the country at the time. In 2020, ТТС was included in Russia's list of systemically important enterprises, and its Hyundai dealership in Naberezhnye Chelny won the «Автодилер года 2020» award. Also in 2020, Daniil Zubarev, son of the founder, became director, while Vyacheslav Zubarev had served as chairman of the board of directors since 2008. By 2021, the group comprised 83 dealership centers for new car sales and 14 used-car sales centers. In 2022, two ТТС dealerships won at the «Автодилер года» awards: KIA ТТС in Naberezhnye Chelny was recognized as best in mass-segment new car sales, and Lexus ТТС as best in the premium segment. In 2023, the company opened 11 dealership centers in the Volga region and entered the top-100 best employers in Russia according to hh.ru. The year 2024 was a record for new dealership contracts, with brands ORA, WEY, EVOLUT, HAVAL PRO, SOLARIS, SERES, XCITE, JAC, GAC, BELGEE, KNEWSTAR, AVATR, SOUEAST, and JETOUR joining the portfolio. In 2024, ТТС set a record for the number of awards at the «Автодилер года» ceremony, winning in the category «Organization of used car sales»; individual dealerships also received awards. In 2025, ТТС again entered the top-50 best employers in Russia, ranking 3rd in the auto dealer industry and 38th overall, and became the leader among Russian auto dealers in the number of new dealership openings, with 23 new centers. The portfolio was expanded with brands such as Avatr, Exlantix, Geely, Hongqi, KGM, and Li Auto, and cooperation was expanded with Tank, Wey, LADA, Solaris, Changan, JAC, and Jaecoo. As of 2025, the group structure includes 110 dealership centers selling new vehicles and 14 used-car showrooms, representing more than 40 automotive brands.

2021
Group comprised 83 new car dealership centers and 14 used-car sales centers
2020
Included in Russia's list of systemically important enterprises; Hyundai dealership won «Автодилер года 2020»; Daniil Zubarev became director
2019
Opened Megamall ТТС, a 7-hectare used-car sales site, largest in the country at the time
2018
Opened modern Volkswagen dealership center in Naberezhnye Chelny, first Digital auto showroom in Tatarstan
2016
Acquired two auto centers in Orenburg from a bankrupt local dealer; revenue grew 27%
2015
Opened first OFF-ROAD Park in Tatarstan
2014
Signed agreement with Jeep
2013
Opened 18 new and reconstructed auto centers in Volga region; held 2.1% of Russian market; signed agreement with UAZ
2012
Official dealer for 23 brands; 50 auto centers and 4 used-car showrooms in 9 cities; over 4,000 employees
2011
Opened second KIA dealership center in Kazan; signed agreement with Skoda
2010
Sales reached 23,500 vehicles, up 52% from 2009; signed agreement with GM-Avtovaz
2009
Signed agreements with Lexus and Volkswagen
2008
Signed agreements with Opel and Subaru; Vyacheslav Zubarev became Chairman of the Board of Directors
2007
Signed agreements with Porsche, MINI, and Chevrolet; employed over 1,700 people; network of 27 showrooms
2006
Signed agreements with Audi, Jaguar, Mazda, Ford, SsangYong, and Peugeot; ranked first among auto dealers in Tatarstan with 49% market share
2004
Signed official agreement with KIA
2002
Signed official agreements with Toyota and Mitsubishi
2001
Signed official agreement with Renault
2000
Signed official agreement with Land Rover
1998
Opened BMW dealership center in Kazan; began operations in Ufa
1997
Annual sales exceeded 5,500 vehicles; signed official dealership with BMW, first direct dealership contract for Hyundai, and agreement with Daewoo
1995
Opened first full-fledged auto center (LADA showroom) in Naberezhnye Chelny; opened office in Kazan
1993
Signed contract with AvtoVAZ
1992
Company registered on 26 October in Naberezhnye Chelny

Products and positioning

Leading regional auto dealer in Russia, emphasizing a multi-brand portfolio, broad geographic coverage in the Volga region, and comprehensive customer services including used cars with warranty, leasing, and corporate fleet solutions.

New car sales
Sale of new passenger cars from over 40 brands through 110 dealership centers (as of 2025).
Used car sales
Sale of used cars through 14 showrooms, with free warranty up to 18 months.
After-sales service
Service centers with modern equipment and high level of customer service.
Auto leasing
Financial lease (leasing) services for corporate clients, including CASCO and OSAGO insurance.
Trade-in
Trade-in services for purchasing new cars.
Auto insurance and life/health insurance
Insurance services for individuals and corporate clients.
ТТС I Запчасти
Own-brand line of auto parts and technical fluids.

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