Šport TV
Šport TV is a Slovenian sports television brand and the country's first television channel dedicated exclusively to sport.
Last updated August 31, 2026
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Overview
Šport TV is a Slovenian sports television brand based in Ljubljana. It was launched on 14 October 2006 and is described as Slovenia's first sport-only television channel. The service was created to provide a dedicated broadcast home for live and recorded sporting events rather than general-interest programming, positioning itself around broad multi-sport coverage for Slovenian viewers. The brand operates a three-channel television portfolio: Šport TV 1, also identified as Š1; Šport TV 2, or Š2; and Šport TV 3, or Š3. This multi-channel structure allows the service to carry different competitions simultaneously and to organize its programming across several sports. The available reference material does not establish the ownership structure, legal corporate entity, launch investors, subscription model, distribution agreements, or financial performance of the service, so those details remain unspecified. Šport TV's programming scope spans football, ice hockey, handball, basketball, rugby, motorsport and related automotive events, triathlon, sailing, and cycling. Football coverage has included competitions such as the Copa del Rey, Australia's A-League, the Czech First League, Copa América, the AFC Asian Cup, the International Champions Cup, the Toulon Tournament, and UEFA European Championship qualifying matches. Its ice-hockey portfolio has included the Ice Hockey World Championship, IIHF World Championship Division I, the Champions Hockey League, Slovenia's national ice-hockey championship, and the Spengler Cup. In handball, the brand has carried or been associated with coverage of the EHF Champions League, SEHA League, Women's EHF Champions League, Handball-Bundesliga, and DHB-Pokal. Basketball programming has included the Slovenian Premier Basketball League, Spain's Liga ACB, the Basketball Champions League, the FIBA Basketball World Cup, EuroCup Basketball, NCAA basketball, and the Copa del Rey de Baloncesto. Rugby offerings have included the Six Nations and Pro14, while motorsport and action-sport programming has included the Motocross World Championship, Red Bull Air Race World Championship, Formula E, and the Race of Champions. The channel has also covered endurance and outdoor sports, including the ITU World Triathlon Series, the Vendée Globe, the Tahiti Pearl Regatta, the Cape Epic mountain-bike race, and the Tour of Croatia cycling event. This breadth suggests a programming strategy based on aggregating rights across multiple sporting disciplines instead of specializing in one league or sport. The available reference identifies Miro Ćorić as editor-in-chief and Marko Bogovac as general manager, but it does not provide appointment dates or a fuller management history. No verified scandals, lawsuits, acquisitions, major pricing decisions, or financial disclosures are identified in the supplied material.
History
Šport TV was launched in Slovenia on 14 October 2006. Its launch established a dedicated sports-only television service in a market where sports programming had previously been distributed primarily through broader television schedules and other broadcasters. The channel was based in Ljubljana and developed its identity around the acquisition and presentation of sports rights across a wide range of disciplines. The service expanded its television presence through three branded channels: Šport TV 1, also known as Š1; Šport TV 2, or Š2; and Šport TV 3, or Š3. A multi-channel configuration enables the broadcaster to schedule overlapping live events and to maintain coverage of different competitions at the same time. The supplied reference does not document the precise dates on which the second and third channels were introduced, their distribution arrangements, or any changes in ownership. Šport TV's editorial and rights portfolio has been broad. Football coverage has included domestic and international competitions such as the Copa del Rey, A-League, Czech First League, Copa América, AFC Asian Cup, International Champions Cup, Toulon Tournament, and UEFA European Championship qualifying. The broadcaster has also carried major ice-hockey events, including the Ice Hockey World Championship, IIHF World Championship Division I, Champions Hockey League, Slovenian championship competition, and Spengler Cup. Its handball programming has included the EHF Champions League, SEHA League, Women's EHF Champions League, Handball-Bundesliga, and DHB-Pokal. Basketball coverage has extended from Slovenia's Premier Basketball League to Liga ACB, the Basketball Champions League, the FIBA World Cup, EuroCup Basketball, NCAA basketball, and Spain's Copa del Rey de Baloncesto. Rugby programming has included the Six Nations and Pro14. The brand has further diversified into automotive and action sports through coverage of the Motocross World Championship, Red Bull Air Race World Championship, Formula E, and Race of Champions. Additional programming has included the ITU World Triathlon Series, Vendée Globe, Tahiti Pearl Regatta, Cape Epic, and Tour of Croatia. This mix indicates a strategy of serving sports audiences with varied interests, combining widely followed team sports with specialist and endurance events. The available reference identifies Miro Ćorić as editor-in-chief and Marko Bogovac as general manager. It does not provide a documented founder, corporate parent, owner, financial history, detailed executive succession, or major strategic transactions. No verified scandals or legal controversies are included in the supplied material. Šport TV therefore remains best characterized, on the available evidence, as an active Slovenian specialist sports television brand whose principal public identity is its dedicated, multi-sport channel offering.
- 2006
Šport TV launches
[1]Šport TV begins broadcasting on 14 October 2006 as Slovenia's first sport-only television channel.
Products and positioning
A Slovenian specialist sports broadcaster offering multi-channel coverage across team sports, motorsport, endurance events, and outdoor competitions.
Sports television channel
Šport TV 1
The first channel in the Šport TV portfolio, also referred to as Š1. It forms part of the brand's dedicated sports broadcasting service and carries live and recorded programming across multiple disciplines, including football, ice hockey, handball, basketball, rugby, and other sports. The supplied reference does not specify a separate editorial remit or distribution package for this channel.
Sports television channel
Šport TV 2
The second channel in the Šport TV portfolio, also known as Š2. Its presence gives the broadcaster additional capacity for simultaneous sporting events and extended multi-sport scheduling. Specific launch information, programming divisions, and carriage arrangements are not identified in the available reference material.
Sports television channel
Šport TV 3
The third Šport TV channel, also identified as Š3. It supports the brand's three-channel sports broadcasting structure and enables additional event coverage. The supplied sources do not establish its individual launch date, technical distribution, or a distinct sport-specific programming focus.
Sources2 sources
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