ČESKÁ OČNÍ OPTIKA HOLDING
Czech optical retail holding operating the Orange Optik chain of opticians across the Czech Republic.
Last updated September 27, 2026
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Overview
ČESKÁ OČNÍ OPTIKA HOLDING is a Czech company that operates the Orange Optik retail network of opticians. The chain serves customers across the Czech Republic through more than 70 branches, offering prescription glasses, sunglasses, children's frames, eye examinations and related optical services. Its retail proposition combines frequent promotional pricing — such as 50% off complete prescription glasses, children's frames from 199 CZK, and 1+1 free on sunglasses — with a loyalty programme that provides additional discounts, free eye measurements and other services. Eye measurement is provided free of charge to customers who purchase prescription glasses. The company also publishes a magazine and sells gift vouchers for glasses. Selected branches open on the last Saturday of each month by appointment only. The brand is positioned as an accessible, promotion-driven optical retailer in the Czech market.
History
ČESKÁ OČNÍ OPTIKA HOLDING is a Czech company that operates the Orange Optik chain of optical stores. Public information about the company's founding date, ownership structure and corporate history is limited. The brand is known in the Czech market through its Orange Optik retail network, which has grown to more than 70 branches across the country. The chain focuses on providing eye care and eyewear to Czech consumers, combining in-store eye examinations with the sale of prescription glasses, sunglasses and children's frames. Its marketing emphasises promotional offers, including 50% discounts on complete prescription glasses, children's frames starting at 199 CZK, and 1+1 free offers on sunglasses. The company also runs a loyalty programme that offers members additional discounts, free eye measurements and other services. Selected branches operate on the last Saturday of each month by appointment only. The company publishes a magazine and offers gift vouchers for glasses.
Products and positioning
Accessible, promotion-driven optical retail chain in the Czech Republic.
Prescription glasses
Dioptric glasses sold with a 50% discount promotion.
Sunglasses
Offered with a 1+1 free promotion.
Children's frames
Available from 199 CZK.
Eye measurement
Free for customers purchasing prescription glasses.
Gift vouchers
Vouchers for purchasing new glasses.
Sources2 sources
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