Ótica Serrana
Brazilian optical retailer offering prescription and sunglasses frames, high-tech lenses, contact lenses, and in-house eyewear assembly.
Last updated September 29, 2026
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Overview
Ótica Serrana is a Brazilian optical retail business based in Nova Friburgo, in the state of Rio de Janeiro. It operates a physical store and an online presence through its website, oticaserrana.com.br. The company describes itself as having more than 13 years of experience in the optical sector, serving customers with a combination of eyewear products and specialized eye-care services. The store's core offer includes frames for prescription glasses and sunglasses, high-technology lenses, and contact lenses. According to its official website, Ótica Serrana works only with original products, a positioning that emphasizes authenticity and eye health. The business also highlights its own laboratory for assembling glasses, which allows customers to reuse their existing frames — a service that differentiates it from many chain opticians. In addition, the store employs a contactologist to support customers who wear contact lenses. Ótica Serrana presents itself as a destination for quality, style, and exceptional service. Its stated benefits include personalized service, qualified professionals, quality service, and cutting-edge technology. The company offers eye exams, lens adjustments, and a broad selection of frames and contact lenses from leading market brands. Its commitment to customer satisfaction is presented as central to its operations, with specialized guidance to help each customer find the best solution for their visual needs. The business is privately held and appears to be locally owned and operated. Its contact details, including a phone number and email address, are listed on its website, along with opening hours from 08:00 to 17:30. While the exact founding year is not stated in the available evidence, the claim of more than 13 years of experience suggests it was established in the early 2010s or earlier. The company remains active and continues to serve the Nova Friburgo region and beyond through its retail store and online channels.
History
Ótica Serrana is a Brazilian optical retailer located in Nova Friburgo, Rio de Janeiro. The company's official website states that it has more than 13 years of experience in the optical market, which places its founding around the early 2010s, though the exact year is not specified in the available evidence. The business was established to provide eyewear and eye-care services to the local community. From its beginnings, Ótica Serrana distinguished itself through a combination of retail and service. It operates a physical store that offers a wide range of frames for prescription glasses and sunglasses, as well as high-technology lenses and contact lenses. A key differentiator is its own laboratory for assembling glasses, which allows customers to bring their own frames and have new lenses fitted — a service that appeals to budget-conscious and style-conscious consumers alike. The store also employs a contactologist to assist customers with contact lens selection and care. Over the years, the company has built a reputation for personalized service and qualified professionals. Its website emphasizes benefits such as eye care, quality service, and cutting-edge technology. The store offers eye exams and lens adjustments, ensuring that eyewear is properly adapted to each customer's needs. It works only with original products, a policy that reinforces its commitment to eye health and authenticity. While the company does not disclose detailed financial or ownership information, it appears to be a privately held, locally owned business. It maintains an active online presence through its website, which lists contact information, opening hours, and a description of services. The business continues to serve the Nova Friburgo region and potentially other areas through its retail and online channels. As of the latest available information, Ótica Serrana remains an active player in the Brazilian optical retail sector.
Company founded (approximate, based on 'more than 13 years of experience' claim)
Products and positioning
Quality, style, and exceptional service in optical retail, with a focus on original products and personalized care.
Prescription glasses frames
Frames for corrective lenses, available in various styles and brands.
Sunglasses frames
Frames for sunglasses, offering UV protection and style.
High-technology lenses
Advanced lenses designed for precision and visual comfort.
Contact lenses
Contact lenses from leading brands, with fitting support from a contactologist.
Eyewear assembly
In-house laboratory service to fit new lenses into existing frames.
Eye exams
Vision examinations performed by qualified professionals.
Lens adjustments
Adjustments to ensure proper fit and comfort.
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