Óčko Star
A Czech music television channel built around established domestic and international hits from the 1980s onward.
Last updated August 26, 2026
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Overview
Óčko Star is a Czech music television channel and a secondary channel within the Óčko television portfolio. It began broadcasting on June 1, 2013, after its owner, MAFRA, pursued the creation of a second station alongside the original Óčko channel. During the planning process, the proposed concepts included the names Óčko Retro and Óčko Hity. After the relevant broadcasting licence was obtained, the planned service was renamed Óčko Gold before launch. The channel was positioned around familiar, enduring music rather than a narrowly contemporary chart format. Its programming focuses on major popular songs from the 1980s to the present, combining Czech and international recordings. The stated audience profile covers both men and women aged approximately 25 to 45, giving the service a broader adult-pop orientation than a channel aimed primarily at teenagers or current-release discovery. Its repertoire includes internationally recognized artists such as Michael Jackson, Madonna, Robbie Williams, Adele, Rihanna, Pink, U2 and Coldplay, alongside Czech and Slovak acts including Chinaski, Kryštof, Lucie, No Name, Ewa Farna and Richard Müller. A significant brand change took place on October 1, 2017, when Óčko Gold was renamed Óčko Star. The change retained the channel's established-music proposition while aligning it more closely with the Óčko family brand and emphasizing the idea of star performers and evergreen hits. The channel's editorial identity therefore rests on recognizability, nostalgia and broad appeal rather than on a single genre or one period of music history. Óčko Star has been distributed through several Czech television-delivery platforms. Its availability has included digital terrestrial broadcasting in Czech Radiocommunications' DVB-T2 Multiplex 22, cable television, satellite distribution through the Skylink platform and live streaming over the internet. Platform availability can change according to carriage agreements and broadcasting arrangements. The available reference material does not establish a separate corporate structure, independent public listing, financial results, current executive roster or a distinct headquarters for Óčko Star. It is best understood as a branded television service operating within the Óčko channel family rather than as a standalone record label or recording company.
History
Óčko Star originated in plans by MAFRA, identified in the available reference material as the owner of the Óčko station, to establish a second music television service. Two early naming concepts were Óčko Retro and Óčko Hity. MAFRA selected Óčko Hity for the licensing process, and the service obtained a broadcasting licence. Following that approval, the planned channel was renamed Óčko Gold before it entered service. Óčko Gold began broadcasting on June 1, 2013. From the outset, its role was to complement the original Óčko channel with a music selection aimed at viewers seeking established and familiar songs. Rather than concentrating only on current chart releases, the service was built around major hits from the 1980s through the contemporary period. Its repertoire was described as including both domestic and international music, with the channel's profile associated with performers such as Michael Jackson, Madonna, Robbie Williams, Adele, Rihanna, Pink, U2, Coldplay, Chinaski, Kryštof, Lucie, No Name, Ewa Farna and Richard Müller. The channel's audience proposition was directed at men and women aged 25 to 45. This placed it in an adult-pop and nostalgia-oriented segment, using widely known songs and high-recognition artists as the main programming asset. The format did not depend on a single musical genre; instead, it drew on the continuing appeal of successful compositions from several decades and markets. On October 1, 2017, Óčko Gold was renamed Óčko Star. The rebrand preserved the core programming concept while using a name more closely integrated with the Óčko family and its association with star performers. The service has been distributed through Czech digital terrestrial television, including Czech Radiocommunications' DVB-T2 Multiplex 22, as well as cable television, satellite carriage on the Skylink platform and internet live streaming. The available sources provide no reliable detail on a separate legal entity, financial performance, individual executives, standalone headquarters or ownership arrangements distinct from the broader Óčko operation. Accordingly, Óčko Star is documented here as a Czech branded television channel and sub-brand within the Óčko portfolio. Its principal historical development is the transition from the proposed Óčko Hity concept to Óčko Gold in 2013 and then to Óčko Star in 2017.
Products and positioning
An adult-oriented Czech music channel centered on recognizable domestic and international hits, established performers and nostalgia-driven viewing.
Music television channel · 2013
Óčko Star
The channel's principal offering is a Czech music-television service focused on major hits from the 1980s to the present. It combines Czech and Slovak recordings with international pop and rock repertoire, using established artists and familiar compositions to appeal primarily to adults aged 25 to 45. Distribution has included DVB-T2 terrestrial television, cable, satellite carriage through Skylink and internet live streaming.
Brand decisions
2017
Rename Óčko Gold as Óčko StarStrategyBackground
The channel had operated since 2013 as Óčko Gold and was built around established hits from the 1980s onward.
Action taken
The service changed its name to Óčko Star on October 1, 2017.
Aftermath
The rebrand retained the channel's established-music focus while bringing its identity closer to the wider Óčko family.
Recent events
- 2017
Óčko Gold is renamed Óčko Star[1]
Product generation
The channel adopted the Óčko Star name on October 1, 2017, retaining its focus on established music while strengthening its connection with the Óčko brand family.
- 2013
Óčko Star begins broadcasting as Óčko Gold[1]
Product launch
The second Óčko-family music channel began broadcasting on June 1, 2013, under the Óčko Gold name after the planned service received a broadcasting licence.
Sources2 sources
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