Éditions Rencontre
A Swiss publishing house founded in Lausanne in 1950 that developed from a youth-culture review into a major Francophone book-club publisher.
Last updated August 31, 2026
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History
Éditions Rencontre was founded in Lausanne on 16 June 1950 as a cooperative society. Its six founders were Henri Debluë, Yves Velan, Jean-Pierre Schlunegger, Michel Dentan, Georges Wagen, and Jean Messner. Their initial plan was to create La revue Rencontre, a periodical devoted to youth culture. Despite the founders’ lack of experience in the publishing industry, the project developed into a substantial publishing enterprise. Pierre Balthasar de Muralt soon became the principal figure managing the organization. The review and the publishing house later separated, allowing the book-publishing operation to develop its own direction. Éditions Rencontre became associated with the European book-club movement and grew into one of the most important book clubs in Europe, serving readers in the Francophone world. The company broadened its publishing programme in 1953 with the launch of the Great Novels series, directed by Louis Guilloux. The series represented the house’s literary ambitions and its effort to circulate major works through a broad, organized readership. Its cooperative background and left-wing orientation distinguished it from a purely commercial publishing imprint, while its book-club structure provided a powerful distribution mechanism. The organization expanded considerably during the 1960s. In 1968, it employed 550 people in Lausanne. Two years later, Éditions Rencontre was reported to have sold six million books globally to Francophone readers. The available reference does not provide a documented account of subsequent restructuring, acquisition, closure, or present-day operations. The brand’s later status therefore remains uncertain.
- 1970
Reported sales reached six million books
[1]The publisher reportedly sold six million books worldwide to the Francophone market.
- 1968
Lausanne workforce reached 550
[1]Éditions Rencontre employed 550 people in Lausanne, reflecting the scale of its publishing and book-club operations.
- 1953
Great Novels series launched
[1]The company began publishing the Great Novels series under the direction of Louis Guilloux.
- 1950
Cooperative founded in Lausanne
[1]Éditions Rencontre was established as a cooperative society on 16 June 1950 by six founders, initially to create La revue Rencontre.
Products and positioning
A Francophone literary publisher and book-club operator with cooperative origins, a left-wing orientation, and an emphasis on distributing substantial literary works to a broad reading public.
Literary book series · 1953
Great Novels
A book series introduced by Éditions Rencontre in 1953 and directed by Louis Guilloux. It formed part of the publisher’s effort to make major literary works available through its expanding book-club and distribution network.
Youth-culture magazine · 1950
La revue Rencontre
The youth-culture review that the founding cooperative originally aimed to establish. The review was later separated from the publishing house as the book-publishing business developed.
Book-club publishing
Book-club editions
Éditions Rencontre’s broader publishing output was distributed through a book-club model that helped the house reach readers throughout the Francophone world. Specific series beyond Great Novels are not identified in the supplied reference.
Brand decisions
1953
Expansion into the Great Novels seriesProduct launchBackground
After beginning as a cooperative connected to a youth-culture review, Éditions Rencontre expanded its book-publishing activity.
Action taken
It launched the Great Novels series under Louis Guilloux’s direction.
Aftermath
The series became a documented component of the publisher’s literary and book-club programme.
Sources1 sources
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