Çilek Odası

Çilek Odası (commonly shortened to Çilek) is a Turkish furniture brand founded in 1996 as a family company. It specialises in furniture for babies, children and young people, a niche in which it has built a distinctive identity in Turkey and increasingly abroad. Production takes place at a factory in İnegöl, Bursa Province, with 52,000 square metres of covered space — İnegöl being one of Turkey's best-known furniture-manufacturing clusters. The brand opened its first store in Bursa in 1998. Its first export went to Ukraine, and its first overseas store was opened in Malta. From those beginnings Çilek expanded into a multi-country retail network; according to its Turkish Wikipedia entry it now operates on five continents, in 71 countries, and serves customers through more than 500 sales points worldwide. This makes it one of the more internationally visible Turkish furniture brands in the children's and youth segment. Çilek's product range centres on complete room concepts — beds, bunk beds, wardrobes, desks, storage and coordinated textiles and accessories — marketed under the "Çilek Odası" ("Strawberry Room") idea of a themed children's room. The brand is positioned in the mid-market family segment, combining colourful, child-oriented design with the manufacturing scale of its İnegöl plant. The company remains privately held and family-controlled; it is not listed on a stock exchange. Its growth strategy has combined domestic franchised retail with export and international store openings, and it participates in international furniture fairs to support that expansion. Public references also indicate investment in research and development at the İnegöl operation.

Çilek was established in 1996 as a family-owned furniture company in Turkey. From the outset it focused on a specific niche rather than general furniture: baby, children's and youth furniture. This specialisation allowed the brand to build a recognisable identity around complete, themed children's rooms, marketed under the Çilek Odası ("Strawberry Room") name. Manufacturing was concentrated in İnegöl, in Bursa Province, a town long associated with Turkish furniture production. The company's plant there has 52,000 square metres of covered area, giving it the capacity to supply both its domestic network and export markets. The brand's retail history began domestically: its first store opened in Bursa in 1998. Internationalisation followed in two steps described in the Turkish Wikipedia entry — the first export was made to Ukraine, and the first store outside Turkey was opened in Malta. These early moves established a template of export sales combined with directly branded overseas retail. Over the following years Çilek expanded its store network well beyond Turkey. By the time of its Turkish Wikipedia entry, the company reported operations on five continents and in 71 countries, with more than 500 sales points worldwide. This scale places it among the more widely distributed Turkish furniture brands, particularly in the children's and youth segment. Publicly referenced activities around the brand include participation in international furniture fairs, recognition in World Bank-related listings concerning the İnegöl operation, investment in research and development, and changes in general management. The company remains privately held and family-controlled, and continues to operate under the Çilek / Çilek Odası brand.

• 1998

  First Çilek store opens in Bursa.

• 1996

  Çilek is founded as a family-owned furniture company in Turkey.

• First export is made to Ukraine.

• First overseas store opens in Malta.

• Brand operates on five continents, in 71 countries, with more than 500 sales points worldwide.

Mid-market family furniture brand specialising in baby, children's and youth rooms, combining themed design with large-scale domestic manufacturing and an international retail network.

• Baby furniture

• Children's beds and bunk beds

• Wardrobes

• Desks and study furniture

• Storage units

• Youth bedroom furniture

• Coordinated room textiles and accessories

1. 1Çilek Odası — Wikidatawikidata.org
2. 2Çilek Odası — Turkish Wikipediatr.wikipedia.org
3. 3Çilek Mağazaları dünyanın 50'den fazla ülkesinde — Super Kanal TVsuperkanaltv.com
4. 4Çilek Mobilya uluslararası mobilya fuarına katıldı — Anadolu Agencyaa.com.tr
5. 5Dünya Bankası İnegöl'deki o firmayı listesine aldı — İnegöl Onlineinegolonline.com
6. 6Çilek Mobilya'dan Ar-Ge'ye 34 milyon lira yatırım haberi — Ekonomimekonomim.com
7. 7Çilek Mağazası Yozgat'ta — İleri Gazetesiilerigazetesi.com.tr
8. 8Çilek Mobilya'da genel müdür değişti — Yıldırım Gazetesiyildirimgazetesi.com