Çiçeksepeti
A Turkish online marketplace for flowers, gourmet foods, gifts, and related delivery services.
Last updated August 21, 2026
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Overview
Çiçeksepeti is a Turkish digital commerce brand specializing in flowers, gourmet foods, gifts, and occasion-based delivery. Founded in 2006 by Turkish internet entrepreneur Emre Aydın, the company developed from an online florist into a broader platform serving consumers who want to send physical products for birthdays, anniversaries, celebrations, condolences, holidays, and other personal occasions. Its core proposition combines online ordering with delivery infrastructure and a broad supplier network, allowing customers to select arrangements and gifts remotely and have them delivered to recipients. The company expanded its category and competitive footprint through a series of investments and acquisitions. Amazon invested in Çiçeksepeti in 2011, giving the Turkish e-commerce company a prominent international technology investor during an important period of online retail development. Çiçeksepeti also received recognition from Endeavor Turkey: it was selected as the organization’s country representative in 2010, and founder and chief executive Emre Aydın was named an Endeavor Entrepreneur at an event in London in 2011. Its acquisition strategy focused initially on strengthening online floristry. In 2012, Çiçeksepeti acquired 444cicek.com, followed by the acquisition of cicek.com in 2013. In 2014, it acquired Bonnyfood, a gourmet-food retailer, broadening the brand beyond flowers into edible gifts and related products. The company also created Mizu in 2012 as a fashion and cosmetics retail brand, reflecting an attempt to extend its digital retail capabilities into adjacent consumer categories. Çiçeksepeti’s international activity is associated with LolaFlora. The Mizu brand began operating as LolaFlora in 2016, and LolaFlora subsequently served customers in Mexico with online flower and gift ordering. This gave the wider business a cross-border presence while Çiçeksepeti remained primarily identified with the Turkish market. The brand’s typical assortment includes bouquets, flower arrangements, plants, chocolates, gourmet food, personalized presents, fashion and beauty-related goods, and other gift products. Its positioning is occasion-led and convenience-oriented: customers use the platform to discover, purchase, and arrange delivery of products that carry emotional or celebratory meaning. The available reference material does not establish current ownership, revenue, employee count, listing plans, or a complete current executive roster. Çiçeksepeti is therefore best described as an active, privately held Turkish e-commerce and delivery brand whose historical development has combined organic platform growth, acquisitions, and adjacent-brand expansion.
History
Çiçeksepeti was founded in 2006 by Emre Aydın as an internet business focused on online flower retail in Turkey. Its model connected digital product discovery and ordering with the preparation and delivery of flowers and gifts for personal occasions. The company’s early development took place during the growth of Turkish e-commerce, when online ordering began to make traditionally local and time-sensitive categories more accessible to consumers across the country. In 2010, Çiçeksepeti was selected by Endeavor Turkey as a country representative. The recognition placed the company within an entrepreneurship network focused on scalable businesses. A year later, Amazon invested in Çiçeksepeti. The investment was significant in strategic terms because it associated a Turkish online retailer with one of the world’s most prominent e-commerce companies, although the available references do not provide transaction value, ownership percentage, or detailed investment terms. In the same year, founder and chief executive Emre Aydın was named an Endeavor Entrepreneur at an event in London. Çiçeksepeti pursued consolidation in online floristry through acquisitions. It acquired 444cicek.com in 2012 and cicek.com in 2013. These transactions expanded the company’s presence among online flower-ordering services and reinforced its central category. The company also broadened its commercial scope through the acquisition of Bonnyfood in 2014. Bonnyfood was a gourmet-food retailer, and its addition supported Çiçeksepeti’s development from a specialist florist into a wider gift and food-delivery platform. The business explored further adjacency through Mizu, a fashion and cosmetics retailer founded in 2012. In 2016, Mizu began operating as LolaFlora. LolaFlora became the group’s international-facing flower and gift-ordering subsidiary and provided online ordering services in Mexico. This created a distinction between Çiçeksepeti’s principal Turkish identity and the group’s international floral brand. Across these stages, the company’s business remained centered on occasion-led commerce. Flowers served as the core product, while gourmet foods, chocolates, plants, personalized presents, fashion, and cosmetics broadened the range of reasons customers might use the platform. The available reference material does not document later ownership changes, financial performance, detailed technology infrastructure, current marketplace scale, or a complete list of senior executives. Its documented history nevertheless shows a clear pattern: founding as a Turkish online florist, recognition and external investment during its growth phase, consolidation of the domestic online-flower market, expansion into gourmet gifts and adjacent retail, and the creation of a Mexico-oriented LolaFlora operation.
- 2016
Mizu transitions to LolaFlora
[1]Mizu began operating as LolaFlora, the group’s international flower and gift-ordering brand.
- 2014
Bonnyfood acquisition
[1]Çiçeksepeti acquired gourmet-food retailer Bonnyfood.
- 2013
Acquisition of cicek.com
[1]The company acquired cicek.com, strengthening its domestic online-floristry position.
- 2012
Acquisition of 444cicek.com
[1]Çiçeksepeti acquired online florist 444cicek.com.
- 2011
Amazon investment
[2]Amazon invested in Çiçeksepeti during the company’s expansion phase.
- 2010
Endeavor Turkey recognition
[1]Çiçeksepeti was selected as a country representative by Endeavor Turkey.
- 2006
Çiçeksepeti is founded
[1]Emre Aydın founded Çiçeksepeti as a Turkish online flower and gift business.
Products and positioning
An occasion-led online marketplace combining flowers, gifts, gourmet food, and delivery convenience.
Flowers · 2006
Flowers and bouquets
Flowers and bouquets form Çiçeksepeti’s foundational category. The platform enables customers to choose arrangements for occasions such as birthdays, anniversaries, celebrations, condolences, and seasonal events, then arrange delivery to a recipient. The company’s historical expansion through acquisitions of online florists indicates that this category has remained central to its marketplace and brand identity.
Food and gifts · 2014
Gourmet foods and edible gifts
Gourmet foods, chocolates, and other edible gifts broaden the service beyond traditional floral arrangements. This line became more important after the 2014 acquisition of Bonnyfood, a gourmet-food retailer. These products fit the same occasion-led purchasing model as flowers and can be ordered as standalone presents or as complementary gifts.
Gifts
Personalized gifts
Personalized gifts extend Çiçeksepeti’s assortment into products selected for individual recipients or specific occasions. The available references identify gifts as a principal business category but do not provide a complete current catalog or detailed product specifications. They are best understood as part of the platform’s broader occasion-based retail proposition.
Fashion and beauty · 2012
Fashion and cosmetics
Fashion and cosmetics were pursued through Mizu, a related retail brand founded in 2012. Mizu represented Çiçeksepeti’s move into adjacent lifestyle categories beyond flowers and food. The references do not establish the full range, current status, or continuing role of these products under the Çiçeksepeti name.
International floral and gift service · 2016
LolaFlora flower and gift ordering
LolaFlora is the international-facing brand associated with Çiçeksepeti after Mizu began operating under the LolaFlora name in 2016. It provides online flower and gift ordering services in Mexico, extending the group’s floral-commerce model beyond its Turkish home market.
Brand decisions
2016
Transition Mizu to LolaFloraStrategyBackground
The group had developed Mizu as an adjacent fashion and cosmetics retailer and was pursuing a more internationally oriented floral and gift identity.
Action taken
Mizu began operating under the LolaFlora brand.
Aftermath
LolaFlora became the group’s international flower and gift-ordering brand and operated in Mexico.
2014
Acquire BonnyfoodM&ABackground
Çiçeksepeti was broadening its offer from flowers toward food and gift products.
Action taken
The company acquired gourmet-food retailer Bonnyfood.
Aftermath
The acquisition supported a wider gourmet-food and edible-gift proposition, although no financial or operating metrics are given.
2013
Acquire cicek.comM&ABackground
Following its earlier florist acquisition, Çiçeksepeti continued consolidating its online flower offering.
Action taken
The company acquired cicek.com.
Aftermath
The transaction further expanded Çiçeksepeti’s presence in Turkish online floristry; transaction terms and integration details are not available in the supplied sources.
2012
Acquire 444cicek.comM&ABackground
Çiçeksepeti was expanding its online flower business and sought to strengthen its position in the domestic digital-floristry market.
Action taken
The company acquired online florist 444cicek.com.
Aftermath
The acquisition added another online-flower property to Çiçeksepeti’s portfolio. Detailed integration and financial outcomes are not provided in the references.
Recent events
- 2016
Mizu begins operating as LolaFlora[1]
Product generation
The Mizu brand began operating under the LolaFlora name, supporting the group’s international flower and gift-ordering activity.
- 2014
Çiçeksepeti acquires Bonnyfood[1]
M&A
The company acquired gourmet-food retailer Bonnyfood, extending its assortment beyond flowers into edible gifts and specialty food.
- 2013
Çiçeksepeti acquires cicek.com[1]
M&A
Çiçeksepeti acquired cicek.com, further consolidating its position in Turkey’s online flower market.
- 2012
Çiçeksepeti acquires 444cicek.com[1]
M&A
The company acquired the online florist 444cicek.com as part of its expansion in digital flower retail.
- 2011
Amazon invests in Çiçeksepeti[3]
M&A
Amazon invested in the Turkish e-commerce company, bringing a major international technology investor into its ownership or financing history.
- 2011
Emre Aydın recognized as an Endeavor Entrepreneur[1]
Leadership change
Founder and chief executive Emre Aydın was named an Endeavor Entrepreneur at an event in London.
- 2010
Çiçeksepeti selected as Endeavor Turkey country representative[1]
Other
Çiçeksepeti was selected as a country representative by Endeavor Turkey, an organization supporting high-growth entrepreneurship.
Sources4 sources
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