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ÆON TOWN HIGASHI-NARASHINO

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A community shopping center in Narashino, Chiba, operated by AEON TOWN and anchored by MaxValu.

Last updated September 27, 2026

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Overview

ÆON TOWN HIGASHI-NARASHINO (イオンタウン東習志野) is a shopping center located in Higashi-Narashino, Narashino City, Chiba Prefecture, Japan. It opened on November 19, 2004 as "ÆON Higashi-Narashino Shopping Center" on the former grounds of a Hitachi Industrial Equipment Systems Narashino Works sports field. In 2011, when AEON Retail's shopping center operations were transferred to AEON TOWN Co., Ltd., the facility was renamed following the "ÆON TOWN + place name" convention, becoming ÆON TOWN HIGASHI-NARASHINO. The center is a single-level (1F) community-oriented shopping complex. Its anchor tenant is MaxValu, a supermarket operated by the ÆON Group, which reopened on July 24, 2021 as the second "shopping-experience supermarket." Other tenants include Daiso (100-yen shop), Welcia (drugstore and pharmacy), MUJI, Nojima (electronics), JINS (eyewear), Starbucks Coffee, Burger King, KFC, and various service providers such as QB House, Hot Yoga Studio LAVA, and dental and medical clinics. The center also offers amusement facilities including a capsule toy specialty store. In November 2025, the center is scheduled to undergo a major renewal under the concept "Life Share Place Higashi-Narashino — a town's wellness hub," with 12 stores newly opening, relocating, or renovating. The renewal will bring new tenants such as Daiso, Welcia, MUJI, Nojima, and JINS, while some previous tenants have already closed, including Sanyodo Bookstore (closed November 17, 2019), Tempura Washoku Shirokuji (closed November 12, 2023), ÆON Bike (closed January 13, 2025), Treasure Factory (closed January 31, 2025), Wakuwaku Hiroba (closed February 18, 2025), Mac House (closed May 18, 2025), and ASBee fam (closed May 31, 2025). The center is accessible by train from Mimomi Station on the Keisei Main Line (about 20 minutes on foot) and by Keisei Bus from Yachiyodai Station West Exit or Tsudanuma Station North Exit. It is adjacent to Royal Home Center Narashino, with which it is connected via a north entrance. The facility is operated by AEON TOWN Co., Ltd., a subsidiary of the ÆON Group, and serves as a local shopping and wellness destination for the Narashino community.

History

ÆON TOWN HIGASHI-NARASHINO opened on November 19, 2004 as "ÆON Higashi-Narashino Shopping Center" (イオン東習志野ショッピングセンター) on land that had previously been a sports field owned by Hitachi Industrial Equipment Systems Narashino Works. The center was developed as a community shopping facility in Narashino City, Chiba Prefecture. On November 21, 2011, following the transfer of AEON Retail's shopping center operations to AEON TOWN Co., Ltd., the facility was renamed according to the new "ÆON TOWN + place name" convention, becoming ÆON TOWN HIGASHI-NARASHINO. This change aligned the center with the ÆON Group's broader shopping center brand strategy. On July 24, 2021, the anchor supermarket MaxValu reopened after renovation as the second "shopping-experience supermarket" (買物体験型スーパーマーケット2号店), enhancing the food retail offering. In the years leading up to 2025, several tenants closed, including Sanyodo Bookstore (November 17, 2019), Tempura Washoku Shirokuji (November 12, 2023), ÆON Bike (January 13, 2025), Treasure Factory (January 31, 2025), Wakuwaku Hiroba (February 18, 2025), Mac House (May 18, 2025), and ASBee fam (May 31, 2025). A major renewal is scheduled for November 21, 2025, under the concept "Life Share Place Higashi-Narashino — a town's wellness hub" (『ライフ シェア プレイス・東習志野』~まちの“ウエルネス拠点”~). The renewal will involve 12 stores newly opening, relocating, or renovating, including new tenants such as Daiso, Welcia, MUJI, Nojima, and JINS. The center continues to be operated by AEON TOWN Co., Ltd., a subsidiary of the ÆON Group.

  • Opened as ÆON Higashi-Narashino Shopping Center on the former grounds of Hitachi Industrial Equipment Systems Narashino Works sports field.

  • Renamed to ÆON TOWN HIGASHI-NARASHINO following transfer to AEON TOWN Co., Ltd.

  • MaxValu reopened as the second "shopping-experience supermarket."

  • Scheduled renewal opening under the concept "Life Share Place Higashi-Narashino — a town's wellness hub," with 12 stores newly opening, relocating, or renovating.

Products and positioning

Community-oriented shopping center and wellness hub for the Narashino area.

  • MaxValu

  • Daiso

  • Welcia

  • MUJI

  • Nojima

  • JINS

  • Starbucks Coffee

  • Burger King

  • KFC

Sources3 sources

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