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ÆON FOOD STYLE Shim-Matsudo

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A large ÆON Group shopping center in Matsudo, Chiba, anchored by the ÆON FOOD STYLE Shim-Matsudo supermarket and formerly operated under the Daiei banner.

Last updated September 27, 2026

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Overview

ÆON FOOD STYLE Shim-Matsudo is a large shopping center in Shin-Matsudo, Matsudo City, Chiba Prefecture, Japan, anchored by a supermarket of the same name. The facility opened in 1981 as Daiei Shin-Matsudo, operated by Daiei, and was owned by Shin-Matsudo Chuo Kaihatsu, a wholly owned subsidiary of Daiei. It is a four-story building located about a five-minute walk from Shin-Matsudo Station. Ownership later passed to Sumitomo Mitsui Trust Bank and others. The store number during the Daiei era was 0350. After Daiei became a wholly owned subsidiary of the ÆON Group in January 2015, ÆON promoted the conversion of stores to the "ÆON" and "ÆON FOOD STYLE" banners. This store was the only one in Chiba Prefecture that did not change its name for a period, remaining one of the least ÆON-branded locations. In October 2018, a major renovation reduced and relocated the lifestyle and clothing floors from the third and fourth floors to the first floor, converting the upper floors into specialty store space. On August 30, 2019, the store was renamed "ÆON FOOD STYLE," though it continued to be operated by Daiei. As part of a reorganization of the supermarket business in the Tokyo metropolitan and Kinki areas on March 1, 2026, this large-format store was to be converted to the "ÆON" banner. Directly operated sales floors closed on February 23, 2026, for renovation, while the specialty store arcade continued to operate. Facility management was transferred to ÆON CRE Solutions. On July 15, 2026, ÆON Retail took over operation of the directly managed sales floors, reopening as "ÆON Style Shin-Matsudo," a food and drug (SSM) format with health and beauty care and dispensing pharmacy sections. The shopping center name was also changed to "ÆON Shin-Matsudo." The online supermarket service, previously offered under Daiei and ÆON FOOD STYLE, switched to "Ouchi de ÆON ÆON Net Super" and resumed on July 27, 2026, introducing "Counter Pickup!" and "Locker Pickup!" services. The store has a notable history. From its opening in 1981 until January 6, 2002, the first floor housed the Shin-Matsudo Ice Arena, a skating rink where figure skating coaches such as Soichiro Tsuzuki, Hiroshi Nagakubo, Minoru Sano, and Takashi Muro attended, and where future skaters including Rena Inoue, Yuko Kawaguchi, and Tatsuki Machida trained. Official competitions such as the All Japan Junior Figure Skating Championships were held there. The rink closed due to Daiei's financial difficulties, and the space was converted into expanded first-floor sales area. Because the ice arena occupied the first floor, the food section has consistently been located on the second floor since the Daiei opening. In January 1982, shortly after opening, a crowd of 250 elementary and junior high school students rushing to buy Gundam plastic models caused a stampede on the escalator, known as the "Gunpla stampede incident." The store has consistently been a top performer in sales rankings surveyed by Nikkei Ryutsu Shimbun and Nikkei.

History

The facility opened in 1981 as Daiei Shin-Matsudo, a large shopping center in Shin-Matsudo, Matsudo City, Chiba Prefecture, operated by Daiei. It was owned by Shin-Matsudo Chuo Kaihatsu, a wholly owned subsidiary of Daiei. The four-story building is located about a five-minute walk from Shin-Matsudo Station. The store number during the Daiei era was 0350. From its opening, the first floor housed the Shin-Matsudo Ice Arena, a skating rink where figure skating coaches such as Soichiro Tsuzuki, Hiroshi Nagakubo, Minoru Sano, and Takashi Muro were active, and where future skaters including Rena Inoue, Yuko Kawaguchi, and Tatsuki Machida trained. Official competitions such as the All Japan Junior Figure Skating Championships were held there. Because the ice arena occupied the first floor, the food section has consistently been located on the second floor since the Daiei opening. In January 1982, shortly after opening, a crowd of 250 elementary and junior high school students rushing to buy Gundam plastic models caused a stampede on the escalator, known as the "Gunpla stampede incident." The store performed well from the beginning and consistently ranked high in sales surveys by Nikkei Ryutsu Shimbun and Nikkei. Due to Daiei's financial difficulties, the ice arena closed on January 6, 2002, and the space was converted into expanded first-floor sales area. Some coaches, including Tsuzuki, moved to "Orange One Izumi" (later Ice Rink Sendai). In January 2015, Daiei became a wholly owned subsidiary of the ÆON Group. ÆON promoted the conversion of stores to the "ÆON" and "ÆON FOOD STYLE" banners, but this store was the only one in Chiba Prefecture that did not change its name for a period, remaining one of the least ÆON-branded locations. In October 2018, a major renovation reduced and relocated the lifestyle and clothing floors from the third and fourth floors to the first floor, converting the upper floors into specialty store space. On August 30, 2019, the store was renamed "ÆON FOOD STYLE," though it continued to be operated by Daiei. As part of a reorganization of the supermarket business in the Tokyo metropolitan and Kinki areas on March 1, 2026, this large-format store was to be converted to the "ÆON" banner. Directly operated sales floors closed on February 23, 2026, for renovation, while the specialty store arcade continued to operate. Facility management was transferred to ÆON CRE Solutions. On July 15, 2026, ÆON Retail took over operation of the directly managed sales floors, reopening as "ÆON Style Shin-Matsudo," a food and drug (SSM) format with health and beauty care and dispensing pharmacy sections. The shopping center name was also changed to "ÆON Shin-Matsudo." The online supermarket service, previously offered under Daiei and ÆON FOOD STYLE, switched to "Ouchi de ÆON ÆON Net Super" and resumed on July 27, 2026, introducing "Counter Pickup!" and "Locker Pickup!" services.

  • 2026

    Directly operated sales floors closed on February 23 for renovation; reopened as ÆON Style Shin-Matsudo on July 15 under ÆON Retail.

  • 2026

    Online supermarket resumed on July 27 as Ouchi de ÆON ÆON Net Super with pickup services.

  • 2019

    Renamed ÆON FOOD STYLE on August 30, still operated by Daiei.

  • 2018

    Major renovation in October relocated lifestyle and clothing floors to the first floor.

  • 2015

    Daiei became a wholly owned subsidiary of ÆON Group in January.

  • 2002

    Shin-Matsudo Ice Arena closed on January 6 due to Daiei's financial difficulties.

  • 1982

    Gunpla stampede incident occurred on January 24.

  • 1981

    Opened as Daiei Shin-Matsudo, with Shin-Matsudo Ice Arena on the first floor.

Products and positioning

Large-format food-focused shopping center anchored by an ÆON Group supermarket, serving the Shin-Matsudo area with groceries, daily goods, and specialty stores.

  • Groceries and fresh food

  • Health and beauty care products

  • Dispensing pharmacy services

  • Online supermarket delivery and pickup

Sources2 sources

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