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争议事件

以下收录公开来源中与该品牌相关的争议事件。列出一条并不表示过错已经证实。

返回词条共 2 条

  1. 2019

    Hallmark撤回下架Zola广告的决定并宣布后续措施

    公司回应

    在因撤下包含同性伴侣的Zola广告而遭到强烈反对后，Hallmark表示该决定是错误的，Hallmark Channel将联系Zola以恢复合作并重新播出广告。Hallmark还表示将与GLAAD合作，以在其品牌组合中更好地呈现LGBTQ群体。

    当事方说明的目的. 在品牌组合中更好地呈现LGBTQ群体

    品牌回应

    • 整改 — Hallmark

      The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials.

    • 道歉 — Hallmark

      We are truly sorry for the hurt and disappointment this has caused

    来源摘录

    • Hallmark has changed it's mind on pulling a same-sex ad after major backlash from everyone after the story broke that they pulled the Zola ad.
    • "Hallmark will be working with GLAAD [Gay & Lesbian Alliance Against Defamation] to better represent the LGBTQ community across our portfolio of brands," the statement continued. "The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials."
    • The Crown Media team has been agonizing over this decision as we've seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision.
    来源

  2. 2019

    Hallmark撤回移除同性婚礼广告的决定并道歉

    公司回应

    Hallmark Channel撤回移除Zola同性伴侣广告的决定并为移除广告道歉。此前该决定引发公众反弹，GLAAD称移除广告具有歧视性。

    品牌回应

    • 道歉 — Hallmark Channel

      the Hallmark Channel today reversed its ban on the advertisements and apologized for pulling them in the first place

    • 整改 — Hallmark Channel

      the Hallmark Channel today reversed its ban on the advertisements

    • 澄清 — Hallmark Channel

      The network said in a statement it decided to pull the commercials because the "debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value."

    来源摘录

    • As the CEO of Hallmark, I am sorry for the hurt and disappointment this has caused.
    • The Hallmark Channel is reversing its decision to pull advertisements featuring same-sex couples and apologizing for removing them in the first place, a network spokeswoman told CNN Business.
    • Zola said earlier that the ads pulled were among several similar commercials slated to run on Hallmark and that "the only difference between the commercials that were flagged and the ones that were approved" is that the flagged ads included a lesbian couple kissing.
    来源