YouGov controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2025
Questions about online polling used in a report on Generation Z Christianity
Commentators questioned the reliability of YouGov survey data cited in The Quiet Revival, a Bible Society report that suggested increased Christian participation among Generation Z. Criticism focused on opt-in online sampling, participant incentives and discrepancies between the findings and other social-attitudes surveys or church statistics.
2022
Dispute over alleged suppression of a 2017 election poll
Chris Curtis alleged that a YouGov poll showing a more favorable result for Labour had been withheld because of political pressure linked to co-founder Nadhim Zahawi. YouGov denied that political considerations caused the decision, stating that concerns about a skewed sample and methodology were responsible. Peter Kellner acknowledged late methodological changes, while Curtis subsequently withdrew the allegation, accepted YouGov’s explanation and apologized for confusion.