Yoshinoya controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2022
Masaaki Itō marketing-course remarks
Managing director Masaaki Itō made remarks about young female consumers during a university marketing course. The comments generated strong public criticism, and Yoshinoya characterized them as profoundly inappropriate and inconsistent with human-rights and gender considerations.
2019
Hong Kong protest boycott and advertisement controversy
Some Hong Kong outlets were boycotted or vandalized during the 2019–20 protest period. A social-media advertisement was interpreted by critics as mocking a police-related dispute, while the local franchise operator was also criticized for perceived political alignment.
2008
Criminal case involving Hong Kong employees
Three employees at a Hong Kong Yoshinoya outlet, including the store manager, were arrested in connection with the sexual assault of another employee.