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Yatsen

Controversies

Controversies tied to this brand in public sources. A listing is not a finding of fault.

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  1. 2022

    US investors file class action; customs penalizes Yatsen for imported goods not declared for inspection

    In 2022, US investors filed a securities class action against Yatsen E-commerce, alleging that during and after its IPO it exaggerated the growth of Perfect Diary and other brands; in 2025, it was fined RMB 156,285 by Taiping Customs for failing to declare imported goods subject to statutory inspection. The litigation outcome was not disclosed; administrative penalty.

    Source