Yahoo Native controversies
Controversies tied to this brand in public sources. A listing is not a finding of fault.
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2003
Gator adware partnership
Overture entered a three-year partnership with Gator Corporation, later Claria, whose software monitored users' activity and used search terms to display sponsored listings. The arrangement was criticized because it involved adware distribution and could place Overture listings in contexts that advertisers had not specifically chosen. The issue predates Yahoo Native but concerns the advertising business lineage from which the brand developed.